---
title: "Coloured Biros — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/coloured-biros"
last_updated: "2026-07-31T13:14:07.494Z"
locale: en
meta:
description: "Niche score 33/100 · £41K/yr market · 111K searches/yr · £4.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £41K/yr market · 111K searches/yr · £4.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coloured Biros — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **coloured biros**
**Skip it**
Prices mostly outside the sweet spot ($1.78–$9.25) — this niche doesn't clear our bar today.
Market size 10Growth 21Conversion 77Competition 39Returns 99Price range 0Avg price 14Brand share 4Review moat 24Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,468.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.90**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£41K**
£41K/yr · 111K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.78–£9.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coloured biros is a £41K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloured biros market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£61K–£74K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**264**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**0%**
- BIC66% - STAEDTLER20% - Paper Mate6% - Zebra Pen4% - EYEYE2% - Helix2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -7.5% search growth over the last 90 days.
8K6KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/coloured-biros/trend)
## **Top coloured biros search terms**
- **coloured biros**16K/yr+14.2%13.2% conv. - **bic coloured pens**18K/yr-4.8%6.2% conv. - **bic cristal pens**16K/yr+26.8%5.4% conv. - **coloured ballpoint pens**14K/yr-12.4%7.9% conv. - **bic cristal**9K/yr-13.5%3.6% conv. - **coloured biro pens**14K/yr-42.3%11.4% conv. - **bic crystal**7K/yr-9.3%6.5% conv. - **bic pastel pens**4K/yr+11.2%4.3% conv. - **coloured biro**4K/yr-6.3%12.3% conv. - **coloured pens ballpoint**5K/yr-29.9%7.4% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/coloured-biros/search-terms)
## **Top coloured biros products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Crystal Multicolour Pen Bag Pack Of 10 Multicoloured**BIC**£4.33**4.5★7,240 rev](https://www.amazon.co.uk/dp/B01LY6W2YH) [2**STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)**STAEDTLER**£2.38**4.6★1,790 rev](https://www.amazon.co.uk/dp/B0BVRPTT1K) [3**BIC Cristal Ballpoint Pens - Pack of 8 - Assorted Colours (Fashion + Standard) - 1.6 mm Tip with Smooth Writing**BIC**£4.01**4.6★1,665 rev](https://www.amazon.co.uk/dp/B00T7GD4NI) [4**Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10**BIC**£6.25**4.5★7,240 rev](https://www.amazon.co.uk/dp/B0B353GL31) [5**Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10**BIC**£3.33**4.6★1,661 rev](https://www.amazon.co.uk/dp/B0D9KHD6L2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paper Mate InkJoy 300RT Retractable Ballpoint Pens | Medium Point (1.0 mm) | Assorted Colours | 24 Count**Paper Mate**£9.25**2,707 rev1y ago](https://www.amazon.co.uk/dp/B0F8GVL8SZ) [**EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens**EYEYE**£7.91**599 rev1y ago](https://www.amazon.co.uk/dp/B0DWMKRBQ9) [**Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10**BIC**£3.33**1,661 rev1y ago](https://www.amazon.co.uk/dp/B0D9KHD6L2) [**BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10**BIC**£1.78**1,649 rev1y ago](https://www.amazon.co.uk/dp/B0DB28KBFQ) [**Bic Cristal Soft Ballpoint Pens Medium Tip (1.2 mm) with Easy Glide Ink Assorted Colours Box of 10**BIC**£4.55**1,661 rev1y ago](https://www.amazon.co.uk/dp/B0D9KJXKHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens**EYEYE**£7.91**4.4★**▲ 103%**](https://www.amazon.co.uk/dp/B0DWMKRBQ9) [**Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10**BIC**£6.25**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B0B353GL31) [**BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20**BIC**£4.99**4.7★**▲ 66%**](https://www.amazon.co.uk/dp/B00PB044E2) [**BIC Cristal Original Ballpoint Pens Medium Point (1.0 mm) â Assorted Colours Pack of 2 Packs of 10**BIC**£4.84**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B07D1CDBM5) [**Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10**BIC**£3.33**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0D9KHD6L2)
**~~View all trending →~~**
## **What buyers say about coloured biros**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent Product”*
**Writing Experience**15%
*“Smooth writing”*
**Color**15%
*“Bright colours”*
**Value For Money**13%
*“Excellent value for money”*
**Pen/Pencil Quality**11%
*“Brilliant pens at a great price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**2%
*“They're easy to write with”*
**Paper Quality**2%
*“producing crisp, clear lines on a variety of paper types”*
**Grip**2%
*“Comfortable grip”*
**Comfort-Overall**2%
*“comfortable to hold”*
### **What buyers complain about **
**Quality-Overall**19%
*“Expected better quality control from bic”*
**Dry/Empty Ink**11%
*“Dried up ink”*
**Functionality-Overall**9%
*“They don't work”*
**Leak-Proof**9%
*“Leak really badly too”*
**Ink Leakage**5%
*“The ink is very blotchy”*
**Material Quality**5%
*“They feel like they are made from a cheaper plastic”*
**Durability**4%
*“Broke within the first 5 minutes of using”*
**Writing Experience**3%
*“No good for journaling or diary writing”*
**Cartridge Capacity**3%
*“not much ink in them”*
**Comfort-Overall**2%
*“some pens are uncomfortable to holing pens”*
### **Top return reasons **
**Functionality-Overall**13%
**Advertised Vs Actual Product**11%
**Color**10%
**Writing Experience**8%
**Size-Overall**7%
**Dry/Empty Ink**6%
**Ink Refill**5%
**Defective Material/Parts**5%
**Stain Resistance**4%
**Quality-Overall**4%
## **Common questions**
- **Is coloured biros profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 22 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the coloured biros niche?**
- 6 brands and 264 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in coloured biros?**
- Top complaints mined from reviews: Quality-Overall, Dry/Empty Ink, Functionality-Overall. The return rate is 0.1%.
- **When does demand for coloured biros peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the coloured biros niche?**
- Listings span £1.78–£9.25; the average listing price is £4.90 (sweet spot $15–$100). The average incumbent carries 6,468 reviews — the moat a new listing must climb.
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