---
title: "Collins Diary 2025 — £5K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/collins-diary-2025"
last_updated: "2026-07-31T14:15:48.026Z"
locale: en
meta:
description: "Niche score 27/100 · £5K/yr market · 20K searches/yr · £10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · £5K/yr market · 20K searches/yr · £10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Collins Diary 2025 — £5K/yr Amazon UK Niche (2026) - Flapen"
---
# **collins diary 2025**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 19Conversion 28Competition 13Returns 98Price range 26Avg price 34Brand share 0Review moat 95Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****104.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.04**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£3.35–£19.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£5K**
£5K/yr · 20K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, collins diary 2025 is a £5K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 27/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collins diary 2025 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£15K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#306**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **21.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Collins100%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -12.0% search growth over the last 90 days.
30K20KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 18.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/collins-diary-2025/trend)
## **Top collins diary 2025 search terms**
- **collins diary**5K/yr+56.8%1.7% conv. - **2025 diary a4**4K/yr-44.5%0.7% conv. - **diary 2025 a4**1K/yr-13.2%0.0% conv. - **a4 diary 2025 week to view**2K/yr-34.6%0.0% conv. - **a4 2025 diary**2K/yr-27.8%0.0% conv. - **2025 diary a4 week to view**1K/yr-48.6%2.6% conv. - **a4 diary 2025**2K/yr-52.9%0.0% conv. - **2025 a4 diary**2K/yr-79.3%5.6% conv. - **collins 2025 diary**233/yr+18.2%0.0% conv. - **2025 a4 diary week to view**604/yr-55.6%25.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/collins-diary-2025/search-terms)
## **Top collins diary 2025 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£45520%£91030%£1K40%£2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)**Collins**£5.43**4.6★612 rev](https://www.amazon.co.uk/dp/B0F4BXV1YD) [2**Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)**Collins**£7.98**4.6★25 rev](https://www.amazon.co.uk/dp/B0F4CDZLNJ) [3**Collins Essential 2025 Eco Friendly Diary - A4 Week to View Business Planner with Leathergrain Hardback Cover and Recycled Paper - Red - E-ESSA43.15-25**Collins**£3.35**4.5★44 rev](https://www.amazon.co.uk/dp/B0D37X348S) [4**Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)**Collins**£18.85**4.6★17 rev](https://www.amazon.co.uk/dp/B0F4C97XGM) [5**2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)**Collins**£19.07**5.0★2 rev](https://www.amazon.co.uk/dp/B0GN1BX462)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)**Collins**£19.07**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GN1BX462) [**2026-2027 Mid/Academic Year Planner - 13 Month A6 Week-to-View Diary - Hard Cover - Collins Debden Legacy Range Teal (CL63M.53-2627)**Collins**£7.59**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GN264YK5) [**Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)**Collins**£5.43**612 rev1y ago](https://www.amazon.co.uk/dp/B0F4BXV1YD) [**Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)**Collins**£7.98**25 rev1y ago](https://www.amazon.co.uk/dp/B0F4CDZLNJ) [**Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)**Collins**£18.85**17 rev1y ago](https://www.amazon.co.uk/dp/B0F4C97XGM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)**Collins**£19.07**5.0★**▲ 206%**](https://www.amazon.co.uk/dp/B0GN1BX462) [**2026-2027 Mid/Academic Year Planner - 13 Month A6 Week-to-View Diary - Hard Cover - Collins Debden Legacy Range Teal (CL63M.53-2627)**Collins**£7.59**4.7★**▲ 162%**](https://www.amazon.co.uk/dp/B0GN264YK5) [**Collins - Elite - Pocket 2026 12 Month Calendar Year Planner Week-To-View with Appointments Diary - Black (1165V.99-26)**Collins**£8.00**4.4★**▲ 118%**](https://www.amazon.co.uk/dp/B0F4C963VS) [**Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)**Collins**£18.85**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B0F4C97XGM) [**Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)**Collins**£5.43**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B0F4BXV1YD)
**~~View all trending →~~**
## **What buyers say about collins diary 2025**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality & fast delivery”*
**Advertised Vs Actual Product**21%
*“Does what it should”*
**Value For Money**19%
*“Great deal”*
**Document Organizing/Classification**13%
*“Good organizing book to easily access written documentation”*
**Size-Overall**7%
*“Good size”*
**Writing Experience**6%
*“Good size plenty of writing space on each day of the week”*
**Ease Of Use**5%
*“Handy for work”*
**Paper Quality**2%
*“Great page per day diary”*
**Storage Capacity**1%
*“Enough room on each page for what I need”*
**Office Usability**1%
*“Good quality desk diary”*
### **What buyers complain about **
**Quality-Overall**33%
*“How on earth has it made its way through quality control”*
**Size-Overall**25%
*“Large Year Ahead”*
**Value For Money**17%
*“For £3.99 this is a rip off”*
**Print Quality**17%
*“No good been printed wrong no wonder it was cheap”*
**Advertised Vs Actual Product**8%
*“The sescriprions of this item were misleading”*
### **Top return reasons **
**Size-Overall**78%
**Advertised Vs Actual Product**5%
**Moist/Dry**2%
**Water Resistance**2%
**Paper Quality**2%
**Value For Money**2%
**Thin**2%
**Scratch Resistance**2%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is collins diary 2025 profitable to sell on Amazon United Kingdom?**
- The niche generates £5K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (27/100).
- **How competitive is the collins diary 2025 niche?**
- 1 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in collins diary 2025?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for collins diary 2025 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 18.6× the quietest.
- **What does it cost to enter the collins diary 2025 niche?**
- Listings span £3.35–£19.07; the average listing price is £10.04 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
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