---
title: "Clipboard — £664K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/clipboard"
last_updated: "2026-07-31T06:33:43.638Z"
locale: en
meta:
description: "Niche score 58/100 · £664K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £664K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clipboard — £664K/yr Amazon UK Niche (2026) - Flapen"
---
# **clipboard**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 24Conversion 95Competition 64Returns 98Price range 11Avg price 20Brand share 59Review moat 59Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£664K**
£664K/yr · 758K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,159.58**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.12**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.91–£16.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clipboard is a £664K/yr Amazon United Kingdom market (758K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clipboard market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£712K–£890K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**26%**
- Amazon Basics27% - RAPESCO18% - SECO12% - OFFSHIFTER8% - ASelected6% - Ourui5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/clipboard/trend)
## **Top clipboard search terms**
- **clipboard**354K/yr-4.2%9.4% conv. - **clipboard a4**102K/yr-5.3%10.8% conv. - **clip board**64K/yr+6.4%9.7% conv. - **a4 clipboard**66K/yr-4.7%9.2% conv. - **clip boards a4**48K/yr+4.9%12.6% conv. - **clipboards**40K/yr+14.0%11.8% conv. - **clip boards**24K/yr+5.3%11.6% conv. - **clipboards a4**14K/yr-2.6%12.6% conv. - **plastic clipboard**9K/yr-7.2%6.5% conv. - **a4 clipboards**6K/yr+27.1%11.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/clipboard/search-terms)
## **Top clipboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£20K6%£40K9%£60K12%£80K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Plastic Storage Clipboard Black 2-Pack**Amazon Basics**£4.83**4.6★2,327 rev](https://www.amazon.co.uk/dp/B0822Q3VZT) [2**Rapesco VFDCB0B3 Foldover Clipboard with Pocket A4+ Black**RAPESCO**£3.06**4.3★8,385 rev](https://www.amazon.co.uk/dp/B000I6LYGK) [3**Amazon Basics Hardboard Clipboard - 12-Pack Brown**Amazon Basics**£8.87**4.7★10,249 rev](https://www.amazon.co.uk/dp/B07FF3MJB2) [4**SECO A4 PVC Clipboard| Blue | Document Holder**SECO**£2.62**4.4★469 rev](https://www.amazon.co.uk/dp/B01G1FEU9E) [5**Clipboards - A4 - Plastic - 6 Pack Offshifter Writing Clip Boards with Heavy Duty Clips Sturdy and Durable Multi-Pack of Clipboards to Enhance the Writing Experience**OFFSHIFTER**£7.94**4.6★300 rev](https://www.amazon.co.uk/dp/B0CSBCDTDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAYNEAY A4 Clipboard Folder Black A4 Plastic Writing Clipboards 8 Pack**RAYNEAY**£12.54**5 rev1y ago](https://www.amazon.co.uk/dp/B0FH9TLRSP) [**Thboxes 4 Pack Clipboard Folder A4 Foldover Clipboard with Cover**Thboxes**£10.24**179 rev1y ago](https://www.amazon.co.uk/dp/B0DQKKS46Z) [**ASelected 4PCS Standard Clipboard A4 Plastic Clip Board Folder Clipboard with Pen Loop and Retractable Hanging Clipboards with Low Profile Metal Clip for Office School Supplies Black**ASelected**£6.73**14 rev1y ago](https://www.amazon.co.uk/dp/B0DNZB3SBZ) [**ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Pink)**ASelected**£6.45**19 rev1y ago](https://www.amazon.co.uk/dp/B0DNZ8V56P) [**ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Black)**ASelected**£6.66**156 rev2y ago](https://www.amazon.co.uk/dp/B0D9VDKCR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Exacompta - Ref. 19291E - 1 Clipboard with pocket - Format 23x32cm for A4 - Black**Exacompta**£2.06**4.4★**▲ 234%**](https://www.amazon.co.uk/dp/B084N1XD1X) [**SECO A4 PVC Clipboard| Blue | Document Holder**SECO**£2.62**4.4★**▲ 151%**](https://www.amazon.co.uk/dp/B01G1FEU9E) [**Seco Foldover Clipboard A4+ - Red**SECO**£3.24**4.4★**▲ 150%**](https://www.amazon.co.uk/dp/B082X9FNGG) [**ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Pink)**ASelected**£6.45**4.7★**▲ 108%**](https://www.amazon.co.uk/dp/B0DNZ8V56P) [**ASelected 4PCS Standard Clipboard A4 Plastic Clip Board Folder Clipboard with Pen Loop and Retractable Hanging Clipboards with Low Profile Metal Clip for Office School Supplies Black**ASelected**£6.73**4.3★**▲ 87%**](https://www.amazon.co.uk/dp/B0DNZB3SBZ)
**~~View all trending →~~**
## **What buyers say about clipboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Brilliant value for money excellent quality arrived on time”*
**Value For Money**20%
*“Excellent Value”*
**Strength**12%
*“Good sturdy quality”*
**Advertised Vs Actual Product**9%
*“Exactly what you expect”*
**Ease Of Use**7%
*“easy to use”*
**Color**5%
*“It is a bright colour”*
**Storage Capacity**4%
*“Very sturdy clipboards with great storage for extra paper work/ pens, etc”*
**Durability**3%
*“They seem durable”*
**Paper Quality**2%
*“Really good stores several papers”*
**Compartment**1%
*“Great compartment inside & storage for pens”*
### **What buyers complain about **
**Quality-Overall**28%
*“This is not a good quality clipboard”*
**Strength**15%
*“Flimsy”*
**Durability**6%
*“Broke apart after 8 weeks use”*
**Material Quality**6%
*“Not plastic, they are cheap card covered in PVC”*
**Size-Overall**5%
*“Not fit for purpose”*
**Ease Of Use**3%
*“Cumbersome”*
**Flexibility**3%
*“arrived bent and are too flexy”*
**Compartment**3%
*“Compartment lid on the bottom snapped off within 2 days”*
**Thickness**3%
*“Thicker than expected”*
**Value For Money**3%
*“not £4.75 which is the selling price”*
### **Top return reasons **
**Size-Overall**23%
**Strength**16%
**Defective Material/Parts**11%
**Quality-Overall**9%
**Flexibility**6%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Color**4%
**Ease Of Use**3%
**Weight Heavy**2%
## **Common questions**
- **Is clipboard profitable to sell on Amazon United Kingdom?**
- The niche generates £664K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the clipboard niche?**
- 20 brands and 79 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in clipboard?**
- Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 0.4%.
- **When does demand for clipboard peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the clipboard niche?**
- Listings span £1.91–£16.54; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 1,160 reviews — the moat a new listing must climb.
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