---
title: "Search terms — christmas cards - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/christmas-cards/search-terms"
last_updated: "2026-07-31T08:14:22.626Z"
locale: en
meta:
  description: "Niche score 58/100 · £693K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £693K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — christmas cards - Flapen"
---

# **christmas cards**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 39Conversion 37Competition 90Returns 98Price range 10Avg price 17Brand share 59Review moat 92Quality gap 30

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****160.52**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Market size**

**Good****£693K**

£693K/yr · 3.7M searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.29**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.89–£16.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100