---
title: "Cath Kidston Diary 2025 — £5K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/cath-kidston-diary-2025"
last_updated: "2026-07-31T13:27:15.628Z"
locale: en
meta:
description: "Niche score 33/100 · £5K/yr market · 13K searches/yr · £9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £5K/yr market · 13K searches/yr · £9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cath Kidston Diary 2025 — £5K/yr Amazon UK Niche (2026) - Flapen"
---
# **cath kidston diary 2025**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 24Conversion 50Competition 21Returns 78Price range 0Avg price 29Brand share 0Review moat 100Quality gap 67
**Review moat**
**Incredible****7.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.49**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£5K**
£5K/yr · 13K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.27–£11.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, cath kidston diary 2025 is a £5K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cath kidston diary 2025 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£2K–£5K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#1,361**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **0%**
- **Out of stock**
- **44.6%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **224 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Carousel Calendars52% - Widdle Gifts48%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -2.3% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.2×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/cath-kidston-diary-2025/trend)
## **Top cath kidston diary 2025 search terms**
- **emma bridgewater diary**7K/yr-23.4%1.6% conv. - **cath kidston diary**4K/yr+42.1%1.1% conv. - **cath kidston diaries**2K/yr+0.0%0.0% conv. - **emma bridgewater diary 2025**208/yr-100.0%0.0% conv. - **cath kidston diary 2025**75/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/cath-kidston-diary-2025/search-terms)
## **Top cath kidston diary 2025 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£50820%£1K30%£2K40%£2K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Widdle Gifts 2026 Diary Cath Kidston A6 Guards Ditsy Week to View Diary with Monthly Planner 1419**Widdle Gifts**£10.48**4.9★11 rev](https://www.amazon.co.uk/dp/B0DCW91DZ7) [2**Emma Bridgewater Polka Dot A6 Diary 2026 General Diaries Gift**Carousel Calendars**£6.79**4.6★25 rev](https://www.amazon.co.uk/dp/1529828546) [3**Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift**Carousel Calendars**£8.65**3.0★2 rev](https://www.amazon.co.uk/dp/152982849X) [4**Emma Bridgewater Pink Hearts A6 Diary 2026**Carousel Calendars**£6.27**4.8★7 rev](https://www.amazon.co.uk/dp/1529828457) [5**Carousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback**Carousel Calendars**£11.44**0.0★0 rev](https://www.amazon.co.uk/dp/1529862930)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback**Carousel Calendars**£11.44**0 rev5mo ago](https://www.amazon.co.uk/dp/1529862930) [**Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Guards Ditsy 2319**Widdle Gifts**£10.66**3 rev1y ago](https://www.amazon.co.uk/dp/B0FJS9F465) [**Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Dinosaur**Widdle Gifts**£11.66**0 rev1y ago](https://www.amazon.co.uk/dp/B0FJS7W8DC) [**Emma Bridgewater Polka Dot A6 Diary 2026 General Diaries Gift**Carousel Calendars**£6.79**25 rev1y ago](https://www.amazon.co.uk/dp/1529828546) [**Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift**Carousel Calendars**£8.65**2 rev1y ago](https://www.amazon.co.uk/dp/152982849X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback**Carousel Calendars**£11.44**0.0★**▲ 621%**](https://www.amazon.co.uk/dp/1529862930) [**Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Dinosaur**Widdle Gifts**£11.66**0.0★**▲ 165%**](https://www.amazon.co.uk/dp/B0FJS7W8DC) [**Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift**Carousel Calendars**£8.65**3.0★**▲ 10%**](https://www.amazon.co.uk/dp/152982849X) [**Widdle Gifts 2026 Diary Cath Kidston A6 Guards Ditsy Week to View Diary with Monthly Planner 1419**Widdle Gifts**£10.48**4.9★**— 3%**](https://www.amazon.co.uk/dp/B0DCW91DZ7) [**Emma Bridgewater Pink Hearts A6 Diary 2026**Carousel Calendars**£6.27**4.8★**— 3%**](https://www.amazon.co.uk/dp/1529828457)
**~~View all trending →~~**
## **What buyers say about cath kidston diary 2025**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**33%
*“There is plenty of space at the back of the diary for notes etc Also there are monthly planners”*
**Advertised Vs Actual Product**17%
*“Does what its meant to”*
**Paper Quality**17%
*“great quality paper”*
**Value For Money**17%
*“Good price, buy every year”*
### **What buyers complain about **
**Size-Overall**25%
*“Was smaller than expected”*
**Value For Money**25%
*“never paid so much”*
**Quality-Overall**25%
*“It is very cheaply made”*
### **Top return reasons **
**Size-Overall**70%
**Binding Quality**20%
**Cover Quality**10%
## **Common questions**
- **Is cath kidston diary 2025 profitable to sell on Amazon United Kingdom?**
- The niche generates £5K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the cath kidston diary 2025 niche?**
- 2 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cath kidston diary 2025?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- **When does demand for cath kidston diary 2025 peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 17.2× the quietest.
- **What does it cost to enter the cath kidston diary 2025 niche?**
- Listings span £6.27–£11.66; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.
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