---
title: "Reviews — calendar 2025-2026 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/calendar-2025-2026/reviews"
last_updated: "2026-07-31T11:02:00.905Z"
locale: en
meta:
  description: "Niche score 59/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — calendar 2025-2026 - Flapen"
---

# **calendar 2025-2026**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 72Conversion 63Competition 78Returns 97Price range 0Avg price 18Brand share 89Review moat 74Quality gap 37

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****539.56**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+55.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£85K**

£85K/yr · 230K searches

**Avg price**

**Bad****£6.55**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.56–£11.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")