---
title: "Calendar 2025-2026 — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/calendar-2025-2026"
last_updated: "2026-07-31T09:50:01.023Z"
locale: en
meta:
description: "Niche score 59/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calendar 2025-2026 — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **calendar 2025-2026**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 72Conversion 63Competition 78Returns 97Price range 0Avg price 18Brand share 89Review moat 74Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****539.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+55.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£85K**
£85K/yr · 230K searches
**Avg price**
**Bad****£6.55**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.56–£11.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, calendar 2025-2026 is a £85K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendar 2025-2026 market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£98K–£131K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **97%**
- **Out of stock**
- **57.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **216 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**46%**
Top 20: 95%
**Top-5 click share**
**37%**
Top 20: 81%
**Open market**
**48%**
- UNITURE12% - Scandinote10% - SWEETZER & ORANGE9% - Giftinghouse9% - Rwuptg8% - Qupuce6%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +55.3% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 114.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/calendar-2025-2026/trend)
## **Top calendar 2025-2026 search terms**
- **monthly calendar**12K/yr+18.0%3.9% conv. - **academic calendar**11K/yr+429.2%2.4% conv. - **18 month calendar**4K/yr+89.4%5.9% conv. - **calendar 2025-2026**153K/yr-39.9%3.0% conv. - **calendar 2024**721/yr-38.9%0.0% conv. - **wall calendar 2025-2026**39K/yr-55.6%1.4% conv. - **2025/2026 calendar**2K/yr>1,000%2.1% conv. - **2025-2026 calendar**3K/yr+54.5%0.0% conv. - **18 month calendar july 2025-2026**3K/yr+187.5%0.0% conv. - **2025 2026 calendar**2K/yr-61.7%8.7% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/calendar-2025-2026/search-terms)
## **Top calendar 2025-2026 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scandinote A4 Monthly Planner Pad 52 Sheets Undated Reusable Monthly Layouts (4+ Years) Desk Organiser To Do List & Goal Planner 100gsm Recycled Paper UK Made**Scandinote**£9.54**4.7★58 rev](https://www.amazon.co.uk/dp/B0CX2616D1) [2**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**4.6★848 rev](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [3**Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm**Rwuptg**£5.45**4.1★25 rev](https://www.amazon.co.uk/dp/B0GFX49WTZ) [4**Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month**Milula Studios**£5.35**4.5★472 rev](https://www.amazon.co.uk/dp/B0DP7HD7FX) [5**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**4.7★813 rev](https://www.amazon.co.uk/dp/B0GC647FZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**848 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**18-Month Family Calendar 2026-2027 July 2026 to December 2027 4 Column Family Planner Couple Calendar A4 Portrait Wall Calendar for Home Office & School**UNITURE**£5.39**595 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ81C6LX) [**Giftinghouse Wall Calendar 2026-2027 UK July 2026 to Dec 2027 - A4 Month to View - 21 x 31cm 18 Month Wall Calendar - Wall Planner with Notes Pages for Each Month - Academic Calendar for Home Office**Giftinghouse**£5.98**14 rev3mo ago](https://www.amazon.co.uk/dp/B0GQJ4D8L4) [**S&O Desert Garden Wall Calendar from July 2026-December 2027 - Tear-Off Monthly Calendar - 18 Month Academic Wall Planner - Hanging Organizer to Track Anniversaries & Appointments - 13.5x10.5in**SWEETZER & ORANGE**£5.86**47 rev3mo ago](https://www.amazon.co.uk/dp/B0GWC62JRG) [**Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home**Giftinghouse**£5.86**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GTRR1WL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Benjia Desk Calendar 2026 Academic Year to 2027 July 2026 to December 2027 18 Months Large Desktop Wall Calendar With Copper Coil Planner Stickers (A4 Colorful)**Benjia**£8.30**4.4★**▲ 710%**](https://www.amazon.co.uk/dp/B0GQGXYG9W) [**18-Month Family Calendar 2026-2027 July 2026 to December 2027 4 Column Family Planner Couple Calendar A4 Portrait Wall Calendar for Home Office & School**UNITURE**£5.39**4.6★**▲ 707%**](https://www.amazon.co.uk/dp/B0GZ81C6LX) [**Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home**Giftinghouse**£5.86**4.7★**▲ 705%**](https://www.amazon.co.uk/dp/B0GTRR1WL1) [**Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm**Rwuptg**£5.45**4.1★**▲ 702%**](https://www.amazon.co.uk/dp/B0GFX49WTZ) [**S&O Desert Garden Wall Calendar from July 2026-December 2027 - Tear-Off Monthly Calendar - 18 Month Academic Wall Planner - Hanging Organizer to Track Anniversaries & Appointments - 13.5x10.5in**SWEETZER & ORANGE**£5.86**4.5★**▲ 697%**](https://www.amazon.co.uk/dp/B0GWC62JRG)
**~~View all trending →~~**
## **What buyers say about calendar 2025-2026**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent Product”*
**Advertised Vs Actual Product**12%
*“True to description”*
**Document Organizing/Classification**11%
*“is great for organising the family”*
**Size-Overall**10%
*“Good size”*
**Paper Quality**8%
*“Reasonable paper quality”*
**Writing Experience**8%
*“Room to write”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**6%
*“It was cheap”*
**Design-Overall**4%
*“Design is great”*
**Color**2%
*“Lovely colors”*
### **What buyers complain about **
**Size-Overall**26%
*“a lot of people aren't happy with the size”*
**Value For Money**12%
*“other than it's a bit expensive for what it is”*
**Paper Quality**9%
*“The pages break apart extremely easily”*
**Quality-Overall**9%
*“very cheaply put together”*
**Print Quality**8%
*“pages printed poorly”*
**Design-Overall**4%
*“a stupid layout”*
**Writing Experience**3%
*“Very small space to write on daily basis”*
**Magnetic Strength/Adsorption**3%
*“didnt have any magnetic strips so had to return”*
**Strength**2%
*“flimsy”*
**Storage Capacity**2%
*“not a lot of space”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**5%
**Magnetic Strength/Adsorption**5%
**Quality-Overall**5%
**Paper Quality**3%
**Writing Experience**2%
**Strength**2%
**Print Quality**2%
**Functionality-Overall**2%
**Value For Money**1%
## **Common questions**
- **Is calendar 2025-2026 profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 34 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the calendar 2025-2026 niche?**
- 25 brands and 35 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in calendar 2025-2026?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Paper Quality. The return rate is 0.5%.
- **When does demand for calendar 2025-2026 peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 114.1× the quietest.
- **What does it cost to enter the calendar 2025-2026 niche?**
- Listings span £3.56–£11.08; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.
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