---
title: "Calendar 2024 — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/calendar-2024"
last_updated: "2026-07-31T14:03:52.631Z"
locale: en
meta:
description: "Niche score 52/100 · £12K/yr market · 33K searches/yr · £7.89 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £12K/yr market · 33K searches/yr · £7.89 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calendar 2024 — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **calendar 2024**
**Worth a look**
Shows low returns (0.5%), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 23Conversion 54Competition 83Returns 97Price range 53Avg price 22Brand share 93Review moat 71Quality gap 40
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****647.58**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.81–£28.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.89**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£12K**
£12K/yr · 33K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, calendar 2024 is a £12K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendar 2024 market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£12K–£16K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **41.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**42%**
Top 20: 93%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**52%**
- Thboxes12% - Deepton9% - SWEETZER & ORANGE8% - UNITURE7% - Milula Studios7% - Hambli6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
60K40KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 50.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/calendar-2024/trend)
## **Top calendar 2024 search terms**
- **large calendar**9K/yr-5.9%4.5% conv. - **wall calender**7K/yr-20.3%6.4% conv. - **18 month calendar**4K/yr+89.4%5.6% conv. - **kitchen calendar**4K/yr-1.7%2.3% conv. - **office calendar**4K/yr+8.8%2.6% conv. - **calendar 2024**721/yr-38.9%0.0% conv. - **2024 calendar**1K/yr-53.3%0.0% conv. - **2024-2025 calendar**74/yr+0.0%0.0% conv. - **2024 calendar wall**68/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/calendar-2024/search-terms)
## **Top calendar 2024 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3496%£6999%£1K12%£1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2026 Calendar UK 18 Month Family Calendar from Jan 2026-Jun 2027 Family Wall Planner with Large Blocks Large Landscape Yearly Planner Hanging Holes Slim Calendars**Deepton**£8.09**4.5★749 rev](https://www.amazon.co.uk/dp/B0CCV4P3V5) [2**Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month**Milula Studios**£5.35**4.5★472 rev](https://www.amazon.co.uk/dp/B0DP7HD7FX) [3**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**4.7★813 rev](https://www.amazon.co.uk/dp/B0GC647FZB) [4**Wall Planner 2026 UK - A1 Extra Large 84 x 60cm Colour Full Year Family Planner Calendar 2026 For Home Office Teacher Calendars & Personal Organisers - Columns Edition**Hambli**£7.33**4.3★710 rev](https://www.amazon.co.uk/dp/B0BWS44GWL) [5**2026 Calendar UK Large Wall Calendar 18 Months Jan 2026-Jun 2027 Family Planner Month to View for Home Office Metal Spiral Thick Paper.29x 37cm**LIMBJEY**£6.55**4.3★30 rev](https://www.amazon.co.uk/dp/B0FNCLXPNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**848 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Giftinghouse Wall Calendar 2026-2027 UK July 2026 to Dec 2027 - A4 Month to View - 21 x 31cm 18 Month Wall Calendar - Wall Planner with Notes Pages for Each Month - Academic Calendar for Home Office**Giftinghouse**£5.98**14 rev3mo ago](https://www.amazon.co.uk/dp/B0GQJ4D8L4) [**Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home**Giftinghouse**£5.86**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GTRR1WL1) [**Updated Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home**Giftinghouse**£5.87**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GRCGGXDN) [**2026-2027 Calendar - Month to View Wall Planner Calendar 2026-2027 18 Months from July 2026 to December 2027 Monthly Calendar with Twin-Wire Binding Home Family Planner 42.2 x 29.7 cm**Indeme**£7.08**1,812 rev5mo ago](https://www.amazon.co.uk/dp/B0GPVHW7SM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026-2027 Calendar - Month to View Wall Planner Calendar 2026-2027 18 Months from July 2026 to December 2027 Monthly Calendar with Twin-Wire Binding Home Family Planner 42.2 x 29.7 cm**Indeme**£7.08**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B0GPVHW7SM) [**Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home**Giftinghouse**£5.86**4.7★**▲ 173%**](https://www.amazon.co.uk/dp/B0GTRR1WL1) [**Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm**Rwuptg**£5.45**4.1★**▲ 172%**](https://www.amazon.co.uk/dp/B0GFX49WTZ) [**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**4.6★**▲ 171%**](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Updated Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home**Giftinghouse**£5.87**4.5★**▲ 144%**](https://www.amazon.co.uk/dp/B0GRCGGXDN)
**~~View all trending →~~**
## **What buyers say about calendar 2024**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**14%
*“As described”*
**Quality-Overall**14%
*“Excellent Product”*
**Size-Overall**11%
*“like the size”*
**Document Organizing/Classification**9%
*“Great item - perfect for being organised”*
**Paper Quality**8%
*“The paper quality is good”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**8%
*“Good value”*
**Writing Experience**7%
*“good quality and plenty of room to write”*
**Design-Overall**4%
*“Design is great”*
**Print Quality**2%
*“the printing is clear”*
### **What buyers complain about **
**Size-Overall**20%
*“a lot of people aren't happy with the size”*
**Value For Money**16%
*“For the money I expected better”*
**Quality-Overall**13%
*“Not good quality”*
**Paper Quality**8%
*“Thin flimsy paper”*
**Durability**6%
*“It fell to bits”*
**Thickness**3%
*“Paper very thin”*
**Print Quality**3%
*“pages printed poorly”*
**Advertised Vs Actual Product**2%
*“The ads can't be removed”*
**Design-Overall**2%
*“a stupid layout”*
**Rope/Wire Tangling**1%
*“hanging hook keeps falling out of wires”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**7%
**Paper Quality**5%
**Advertised Vs Actual Product**4%
**Magnetic Strength/Adsorption**2%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Wrinkles**2%
**Compatibility-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is calendar 2024 profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 43 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the calendar 2024 niche?**
- 27 brands and 38 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in calendar 2024?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
- **When does demand for calendar 2024 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 50.9× the quietest.
- **What does it cost to enter the calendar 2024 niche?**
- Listings span £2.81–£28.80; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.
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