---
title: "Products — calendar 2023/24 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/calendar-2023-24/products"
last_updated: "2026-07-31T10:49:33.315Z"
locale: en
meta:
  description: "Niche score 55/100 · £105K/yr market · 116K searches/yr. Prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £105K/yr market · 116K searches/yr. Prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — calendar 2023/24 - Flapen"
---

# **calendar 2023/24**

**Worth a look**

Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list.

Market size 26Growth 21Conversion 28Competition 88Returns 97Price range 10Avg price 95Brand share 95Review moat 68Quality gap 40

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****£41.12**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Review moat**

**Good****764.98**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£105K**

£105K/yr · 116K searches

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.91–£893.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")