---
title: "Calendar 2023/24 — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/calendar-2023-24"
last_updated: "2026-07-31T10:40:41.752Z"
locale: en
meta:
description: "Niche score 55/100 · £105K/yr market · 116K searches/yr. Prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £105K/yr market · 116K searches/yr. Prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calendar 2023/24 — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **calendar 2023/24**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list.
Market size 26Growth 21Conversion 28Competition 88Returns 97Price range 10Avg price 95Brand share 95Review moat 68Quality gap 40
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****£41.12**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Good****764.98**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£105K**
£105K/yr · 116K searches
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.91–£893.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, calendar 2023/24 is a £105K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendar 2023/24 market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£123K–£164K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **40.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**39%**
Top 20: 81%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**56%**
- Thboxes10% - Deepton9% - Collins7% - UNITURE7% - Milula Studios6% - LIMBJEY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/calendar-2023-24/trend)
## **Top calendar 2023/24 search terms**
- **calendars & personal organisers**82K/yr-11.1%0.4% conv. - **large calendar**9K/yr-5.9%4.7% conv. - **calendar planner**8K/yr-17.1%2.0% conv. - **a3 calendar**7K/yr-3.1%5.6% conv. - **18 month calendar**4K/yr+89.4%5.9% conv. - **office calendar**4K/yr+8.8%2.8% conv. - **2024/2025 calendar**72/yr+0.0%0.0% conv. - **24/25 calendar**92/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/calendar-2023-24/search-terms)
## **Top calendar 2023/24 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£6K8%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2026 Calendar UK 18 Month Family Calendar from Jan 2026-Jun 2027 Family Wall Planner with Large Blocks Large Landscape Yearly Planner Hanging Holes Slim Calendars**Deepton**£8.09**4.5★749 rev](https://www.amazon.co.uk/dp/B0CCV4P3V5) [2**Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month**Milula Studios**£5.35**4.5★472 rev](https://www.amazon.co.uk/dp/B0DP7HD7FX) [3**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**4.7★813 rev](https://www.amazon.co.uk/dp/B0GC647FZB) [4**2026 Calendar UK Large Wall Calendar 18 Months Jan 2026-Jun 2027 Family Planner Month to View for Home Office Metal Spiral Thick Paper.29x 37cm**LIMBJEY**£6.55**4.3★30 rev](https://www.amazon.co.uk/dp/B0FNCLXPNM) [5**RETTACY Undated Diary Planner A5 Spiral Hardcover Weekly Monthly LtGreen**RETTACY**£10.02**4.4★164 rev](https://www.amazon.co.uk/dp/B0DSFZ32HH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**848 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Giftinghouse Wall Calendar 2026-2027 UK July 2026 to Dec 2027 - A4 Month to View - 21 x 31cm 18 Month Wall Calendar - Wall Planner with Notes Pages for Each Month - Academic Calendar for Home Office**Giftinghouse**£5.98**14 rev3mo ago](https://www.amazon.co.uk/dp/B0GQJ4D8L4) [**Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm**Rwuptg**£5.45**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GFX49WTZ) [**Large Wall Calendar 2026 2027 22 x 17 Inch Jul. 2026-Dec. 2027 18 Month**Thboxes**£13.61**60 rev7mo ago](https://www.amazon.co.uk/dp/B0GCDNNL15) [**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**813 rev7mo ago](https://www.amazon.co.uk/dp/B0GC647FZB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magnetic Calendar for Fridge 2026 2027 A4 18 Months Magnet Fridge Calendar 2026/27 - July 26 to Dec. 27 Wall Calendar Palnner - Monthly Magnetic Fridge Planner**Qupuce**£5.88**4.4★**▲ 254%**](https://www.amazon.co.uk/dp/B0FSKZ8674) [**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**4.6★**▲ 253%**](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm**Rwuptg**£5.45**4.1★**▲ 252%**](https://www.amazon.co.uk/dp/B0GFX49WTZ) [**A3 Large Monthly Planner Pad 2026 Monthly Desk Calendar Pad October 2025 untill December 2026 One Month Per Page with Notes Section 32.5cm x 42.5cm Home Office & School Planner**genXon**£6.73**4.5★**▲ 252%**](https://www.amazon.co.uk/dp/B0FVY3P1ZW) [**Giftinghouse Wall Calendar 2026-2027 UK July 2026 to Dec 2027 - A4 Month to View - 21 x 31cm 18 Month Wall Calendar - Wall Planner with Notes Pages for Each Month - Academic Calendar for Home Office**Giftinghouse**£5.98**4.7★**▲ 209%**](https://www.amazon.co.uk/dp/B0GQJ4D8L4)
**~~View all trending →~~**
## **What buyers say about calendar 2023/24**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent Product”*
**Advertised Vs Actual Product**12%
*“As advertised,”*
**Document Organizing/Classification**10%
*“Great Family Organizer”*
**Value For Money**9%
*“Excellent value”*
**Size-Overall**9%
*“Decent size”*
**Ease Of Use**9%
*“Easy to use”*
**Paper Quality**6%
*“Reasonable paper quality”*
**Writing Experience**5%
*“Big enough to write in”*
**Design-Overall**3%
*“The design is simple”*
**Magnetic Strength/Adsorption**3%
*“Good magnets”*
### **What buyers complain about **
**Size-Overall**15%
*“Each box is small”*
**Value For Money**10%
*“the price has just been upped massively”*
**Paper Quality**10%
*“poor quality paper - thin”*
**Quality-Overall**8%
*“Shocking quality”*
**Print Quality**4%
*“pages printed poorly”*
**Advertised Vs Actual Product**3%
*“Beware the false advertising”*
**Writing Experience**3%
*“There's not much space to write”*
**Durability**2%
*“Fell apart”*
**Design-Overall**2%
*“a stupid layout”*
**Thickness**2%
*“The paper is thin”*
### **Top return reasons **
**Size-Overall**50%
**Quality-Overall**6%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Paper Quality**3%
**Connectivity-Overall**3%
**Magnetic Strength/Adsorption**3%
**Strength**2%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is calendar 2023/24 profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 66 tracked products. 15 of 30 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the calendar 2023/24 niche?**
- 42 brands and 61 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in calendar 2023/24?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Paper Quality. The return rate is 0.6%.
- **When does demand for calendar 2023/24 peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the calendar 2023/24 niche?**
- Listings span £2.91–£893.23; the average listing price is £41.12 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.
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