---
title: "Calculators — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/calculators"
last_updated: "2026-07-31T08:54:54.976Z"
locale: en
meta:
description: "Niche score 58/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calculators — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **calculators**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 21Conversion 77Competition 57Returns 96Price range 78Avg price 58Brand share 44Review moat 24Quality gap 42
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.2M searches
**Price range**
**Great****£4.49–£53.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.01**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,105**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, calculators is a £1.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calculators market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.3M–£1.6M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**125**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**18%**
- Casio52% - HIHUHEN9% - RENUS7% - Bimormat6% - CATIGA4% - Helect3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/calculators/trend)
## **Top calculators search terms**
- **calculator**812K/yr-6.0%7.8% conv. - **casio fx-991cw**72K/yr+10.4%11.1% conv. - **calculators**45K/yr-3.9%3.5% conv. - **casio fx-991ex**47K/yr-18.7%2.5% conv. - **desk calculator**31K/yr-22.4%8.5% conv. - **large calculator**24K/yr-17.4%5.6% conv. - **a level maths calculator**32K/yr-15.0%6.2% conv. - **fx-991cw**22K/yr-3.7%11.3% conv. - **calculator large**17K/yr-39.4%7.3% conv. - **fx-991ex**17K/yr-22.7%2.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/calculators/search-terms)
## **Top calculators products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£48K8%£95K12%£143K16%£190K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Casio fx-991CW Advanced Scientific Calculator (UK Version)**Casio**£20.32**4.7★2,588 rev](https://www.amazon.co.uk/dp/B0BVVZYNQH) [2**Casio MX-12 Desk Calculator 12-digit Display**Casio**£4.70**4.6★1,322 rev](https://www.amazon.co.uk/dp/B07HXM6M2Y) [3**Calculators HIHUHEN Large Calculator Solar & Battery Power 12 Digit Display Multi-Functional Big Button for Business Office School Calculating (1 x Calculator)**HIHUHEN**£7.65**4.4★4,355 rev](https://www.amazon.co.uk/dp/B07Q3XC2Q4) [4**RENUS 2-Line Engineering Scientific Calculator Function Calculator for Student and Teacher**RENUS**£6.27**4.4★5,613 rev](https://www.amazon.co.uk/dp/B07TR5LQSL) [5**Bimormat Desktop Calculators Solar & Battery Power 12 Digit Large LCD Display with Included AA Battery Power for Business Office School Home(classic black)**Bimormat**£5.35**4.4★1,218 rev](https://www.amazon.co.uk/dp/B09WLH8HQT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model**Casio**£13.53**4,591 rev6mo ago](https://www.amazon.co.uk/dp/B0FTGFDT18) [**FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)**Rppiup**£15.12**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GH1L8NCD) [**Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model**Casio**£12.21**92 rev6mo ago](https://www.amazon.co.uk/dp/B0FTG8W8FD) [**Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model**Casio**£24.29**68 rev6mo ago](https://www.amazon.co.uk/dp/B0G52ZCYCW) [**OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW**OSALO**£19.99**63 rev1y ago](https://www.amazon.co.uk/dp/B0DXNHM432)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)**Rppiup**£15.12**3.5★**▲ 344%**](https://www.amazon.co.uk/dp/B0GH1L8NCD) [**Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model**Casio**£12.21**4.6★**▲ 340%**](https://www.amazon.co.uk/dp/B0FTG8W8FD) [**Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model**Casio**£13.53**4.6★**▲ 325%**](https://www.amazon.co.uk/dp/B0FTGFDT18) [**JS-82MS-A Handheld Multi-Function 2-Line Display Digital LCD Scientific Calculator School Secondary For Science Maths Stationary Calculater 240 Calculations Function Protective Auto Power Off**REOKILY**£5.46**4.4★**▲ 181%**](https://www.amazon.co.uk/dp/B0BG5VKDG3) [**Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model**Casio**£24.29**4.7★**▲ 165%**](https://www.amazon.co.uk/dp/B0G52ZCYCW)
**~~View all trending →~~**
## **What buyers say about calculators**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“EXCELLENT PRODUCT”*
**Value For Money**16%
*“Excellent value”*
**Ease Of Use**14%
*“Easy to use”*
**Advertised Vs Actual Product**12%
*“As described”*
**Touch/Button Controls**8%
*“The buttons feel responsive”*
**Size-Overall**4%
*“Good size”*
**Strength**4%
*“solid and sturdy”*
**Functionality-Overall**3%
*“works fine”*
**Efficiency**2%
*“It works perfectly”*
**Battery Life**2%
*“Battery life seems strong so far”*
### **What buyers complain about **
**Touch/Button Controls**13%
*“The buttons stick”*
**Functionality-Overall**12%
*“DOESN'T WORK”*
**Durability**9%
*“Failed within a year”*
**Value For Money**6%
*“Not the cheapest option”*
**Quality-Overall**6%
*“Needs improvement”*
**Battery Life**6%
*“Battery Dead on Arrival”*
**Instructions/User Manual/Troubleshooting**5%
*“The instructions are virtually incomprehensible”*
**Size-Overall**5%
*“Button size is bigger than some others”*
**Ease Of Use**4%
*“Other than that the interface is very clunky”*
**Strength**4%
*“does not seem robust”*
### **Top return reasons **
**Functionality-Overall**29%
**Size-Overall**13%
**Certifications**9%
**Touch/Button Controls**9%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Compatibility-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is calculators profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 30 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the calculators niche?**
- 17 brands and 125 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in calculators?**
- Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Durability. The return rate is 0.9%.
- **When does demand for calculators peak?**
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the calculators niche?**
- Listings span £4.49–£53.99; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.
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