[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-stationery-office-supplies-burgundy-wrapping-paper":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":218,"demand":223,"seasonality":314,"brandShare":315,"products":337,"feedback":458,"searchTerms":500,"related":518,"lastUpdated":167},"0f8616c3-8c70-4f85-abed-66f22abaea3e","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":82,"label":83,"slug":84,"href":85},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":161,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":178,"top20BrandShare":178,"primePct":179,"oosRate":180},62871,82073,4.8986,-0.4302,0.0773,0.7966,0.926,4.57,1449,9.91,4.18,12.34,12,2500,0.5,0.025,0,3,"burgundy wrapping paper","burgundy-wrapping-paper","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fburgundy-wrapping-paper","Paper","2026-07-29T13:43:55.166513+00:00",8,10,[],781,2000,100,19820,24775,26,226,1,0.9167,0.2073,{"score":182,"verdict":183,"components":184},29,"skip",[185,190,192,196,199,202,205,210,213,216],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",16,0.15,62871.45,{"key":191,"score":162,"weight":188,"raw":148},"growth",{"key":193,"score":194,"weight":195,"raw":149},"conversion",78,0.1,{"key":197,"score":198,"weight":188,"raw":150},"competition",17,{"key":200,"score":201,"weight":195,"raw":151},"brandShare",18,{"key":203,"score":204,"weight":195,"raw":152},"qualityGap",30,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",51,0.05,1449.33,{"key":211,"score":212,"weight":195,"raw":160},"returns",62,{"key":214,"score":215,"weight":208,"raw":154},"avgPrice",33,{"key":217,"score":161,"weight":208,"raw":161},"priceRange",{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.36,12.1,0.0064,27484,{"points":224,"droppedPartialWeek":313},[225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,305,308,310],{"week":226,"volume":227},"2026-01-04",764,{"week":229,"volume":230},"2026-01-11",563,{"week":232,"volume":233},"2026-01-18",439,{"week":235,"volume":236},"2026-01-25",489,{"week":238,"volume":239},"2026-02-01",441,{"week":241,"volume":242},"2026-02-08",364,{"week":244,"volume":245},"2026-02-15",413,{"week":247,"volume":248},"2026-02-22",269,{"week":250,"volume":251},"2026-03-01",332,{"week":253,"volume":254},"2026-03-08",391,{"week":256,"volume":257},"2026-03-15",527,{"week":259,"volume":260},"2026-03-22",544,{"week":262,"volume":263},"2026-03-29",256,{"week":265,"volume":266},"2026-04-05",184,{"week":268,"volume":269},"2026-04-12",119,{"week":271,"volume":272},"2026-04-19",228,{"week":274,"volume":275},"2026-04-26",186,{"week":277,"volume":278},"2026-05-03",152,{"week":280,"volume":281},"2026-05-10",253,{"week":283,"volume":284},"2026-05-17",244,{"week":286,"volume":287},"2026-05-24",216,{"week":289,"volume":290},"2026-05-31",157,{"week":292,"volume":293},"2026-06-07",125,{"week":295,"volume":296},"2026-06-14",167,{"week":298,"volume":299},"2026-06-21",149,{"week":301,"volume":302},"2026-06-28",199,{"week":304,"volume":275},"2026-07-05",{"week":306,"volume":307},"2026-07-12",176,{"week":309,"volume":296},"2026-07-19",{"week":311,"volume":312},"2026-07-26",233,false,null,{"top":316,"otherBrandCount":335,"otherClickShare":336},[317,320,323,326,329,332],{"brand":318,"clickShare":319},"RUSPEPA",0.6776,{"brand":321,"clickShare":322},"Vitalizart",0.0965,{"brand":324,"clickShare":325},"MAMUNU",0.0542,{"brand":327,"clickShare":328},"Geluode",0.0502,{"brand":330,"clickShare":331},"BIOBROWN",0.0476,{"brand":333,"clickShare":334},"HJIJIAY",0.033,2,0.040899999999999936,[338,349,360,371,382,391,399,407,416,428,438,448],{"asin":339,"title":340,"brand":318,"imageUrl":341,"price":342,"rating":343,"reviews":344,"clickShare90":345,"clickShare360":346,"launchDate":347,"amazonUrl":348},"B0DYP3LXYD","RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 43.2 cm X 10 m","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uS6FOaNVL.jpg",8.26,4.5,1030,0.2536,0.2247,"2025-02-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DYP3LXYD",{"asin":350,"title":351,"brand":318,"imageUrl":352,"price":353,"rating":354,"reviews":355,"clickShare90":356,"clickShare360":357,"launchDate":358,"amazonUrl":359},"B0D1XMFFMK","RUSPEPA Kraft Paper Roll - 44.5 cm x 10 m - Recyclable Paper Perfect for Wrapping Craft Packing Floor Covering Dunnage Parcel Table Runner Wine Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31WJyhIOf8L.jpg",10.75,4.3,311,0.2272,0.1327,"2024-04-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D1XMFFMK",{"asin":361,"title":362,"brand":318,"imageUrl":363,"price":364,"rating":365,"reviews":366,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B0CNK9N7MZ","RUSPEPA Wine Red Wrapping Paper Solid Color for Christmas Wedding Birthday Shower Congrats and Holiday - 44.5cm x 10m","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410LZamUFBL.jpg",11.12,4.2,470,0.1823,0.2249,"2023-11-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CNK9N7MZ",{"asin":372,"title":373,"brand":321,"imageUrl":374,"price":375,"rating":376,"reviews":377,"clickShare90":378,"clickShare360":379,"launchDate":380,"amazonUrl":381},"B0GTVHPZBR","Vitalizart Burgundy Wrapping Paper 43 cm x 5 m Pearlescent Gift Wrapping Paper Roll & Organza Ribbons & Gift Tags Set for Valentines Wedding Brithday Christmas Baby Shower","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cEmDcQlJL.jpg",11.54,4.6,5,0.0793,0.0047,"2026-03-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GTVHPZBR",{"asin":383,"title":384,"brand":324,"imageUrl":385,"price":386,"rating":354,"reviews":387,"clickShare90":325,"clickShare360":388,"launchDate":389,"amazonUrl":390},"B0F29989VD","Red Wrapping Paper Roll Matte 43cm x 10m Red and Gold Foil Birthday Gift Wrapping Paper Recyclable Kraft Gift Wrap Paper for Christmas Birthday Wedding New Year Valentines Day","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jsVI3JZIL.jpg",11.01,141,0.1203,"2025-05-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F29989VD",{"asin":392,"title":393,"brand":327,"imageUrl":394,"price":395,"rating":377,"reviews":178,"clickShare90":328,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B0GMGJB9R4","Embellished Metallic Gold and Silver Irregular Foil Dots On Neutral Solid Burgundy Red Wrapping Paper - 1 Mini Roll 43x300cm Per Roll Perfect for Birthday Wedding Baby Shower Men Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41X7zSwk7EL.jpg",7.48,0.0042,"2026-02-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GMGJB9R4",{"asin":400,"title":401,"brand":330,"imageUrl":402,"price":156,"rating":343,"reviews":403,"clickShare90":331,"clickShare360":404,"launchDate":405,"amazonUrl":406},"B0FFGW7V7H","BIOBROWN Red Kraft Wrapping Paper Roll 43cm x 10m Matte Solid Color Gift Wrap Textured Paper for Christmas Birthday Holiday Wedding Anniversaries Parties","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ayHulvX8L.jpg",20,0.083,"2025-06-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFGW7V7H",{"asin":408,"title":409,"brand":333,"imageUrl":410,"price":411,"rating":377,"reviews":412,"clickShare90":334,"clickShare360":413,"launchDate":414,"amazonUrl":415},"B0GZVQJFYR","Reversible Wrapping Paper Roll 43cm x 10m Pearly-Lustre Gift Wrap Paper Dual-Sided Wrapping paper for Birthday Valentines Day Wedding Baby Shower Christmas Party (burgundy)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WA8E-SPhL.jpg",7.6,7,0.002,"2026-05-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GZVQJFYR",{"asin":417,"title":418,"brand":419,"imageUrl":420,"price":421,"rating":422,"reviews":423,"clickShare90":424,"clickShare360":425,"launchDate":426,"amazonUrl":427},"B0DGF5HX56","PerkHomy Wine Red Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Wine Red 17.5 x 80)","PH PERKHOMY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KpomC2bgL.jpg",10.97,4.7,5386,0.0251,0.0034,"2025-03-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DGF5HX56",{"asin":429,"title":430,"brand":321,"imageUrl":431,"price":432,"rating":343,"reviews":433,"clickShare90":434,"clickShare360":435,"launchDate":436,"amazonUrl":437},"B0DP9TLWXL","Vitalizart 43cm*5m Red Gift Wrapping Paper Set Pearly-Lustre With Burgundy Silky Satin Ribbon & Gift Tags Recyclable Wrapping Paper Roll for Christmas Birthday Wedding Gift & Handmade Crafts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lI7yuus2L.jpg",12.02,236,0.0172,0.0609,"2024-11-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP9TLWXL",{"asin":439,"title":440,"brand":441,"imageUrl":442,"price":155,"rating":376,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B09S9XQTGX","Coloured Tissue Paper\u002FGift Wrap\u002FWrapping Paper Sheets (20 x 30) Available in 10s \u002F 25s & 50s (Burgundy Pack of 50)","ODL Packaging","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21Bu6JpF5lL.jpg",464,0.0159,0.07,"2022-02-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09S9XQTGX",{"asin":449,"title":450,"brand":318,"imageUrl":451,"price":452,"rating":376,"reviews":453,"clickShare90":454,"clickShare360":455,"launchDate":456,"amazonUrl":457},"B0BW98TTRM","RUSPEPA Red Kraft Paper Roll - 30.5 cm x 30 m - Recyclable Paper Perfect for for Crafts Art Small Wrapping Packing Postal Shipping Dunnage & Parcel","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qfhyNQqUL.jpg",11.7,9321,0.0145,0.0694,"2023-02-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BW98TTRM",{"love":459,"hate":484,"returnReasons":489},[460,467,472,476,480],{"topic":461,"percentOfMentions":462,"verbatims":463},"Color",0.35,[464,465,466],"Love the colour., great value","Lovely rich colour in a burgundy","Lovely rich colour",{"topic":468,"percentOfMentions":469,"verbatims":470},"Thickness",0.25,[471],"Very thick, good quality wrapping paper",{"topic":473,"percentOfMentions":195,"verbatims":474},"Stitch\u002FFinish\u002FPolish",[475],"The finish on the paper is pearlized so looks beautiful",{"topic":477,"percentOfMentions":195,"verbatims":478},"Quality-Overall",[479],"The quality is very good",{"topic":481,"percentOfMentions":195,"verbatims":482},"Gifting Purpose",[483],"Beautiful wrapping paper that can be used for birthday gifts, wedding gifts, Xmas gifts, male or female",[485],{"topic":468,"percentOfMentions":486,"verbatims":487},0.2,[488],"the paper is quite thick",[490,492,495,497,498],{"reason":461,"pct":491},0.45,{"reason":493,"pct":494},"Size-Overall",0.3,{"reason":496,"pct":195},"Material Quality",{"reason":477,"pct":195},{"reason":499,"pct":208},"Advertised Vs Actual Product",[501,505,510,515],{"term":163,"volume":502,"growthQoq":503,"conversionRate":504},57408,-0.4904,0.0522,{"term":506,"volume":507,"growthQoq":508,"conversionRate":509},"burgundy wrapping paper roll",11210,-0.2688,0.0662,{"term":511,"volume":512,"growthQoq":513,"conversionRate":514},"dark red wrapping paper",6381,-0.255,0.0577,{"term":516,"volume":517,"growthQoq":195,"conversionRate":161},"burgundy christmas wrapping paper",7074,[519,525,530,535,540,546],{"title":520,"href":521,"score":212,"verdict":522,"marketSize":523,"growth90":524},"academic wall planner 2024\u002F2025","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Facademic-wall-planner-2024-2025","watch",10408.91,2.1671,{"title":526,"href":527,"score":212,"verdict":522,"marketSize":528,"growth90":529},"thank you gift bags","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fthank-you-gift-bags",52014.15,1.6992,{"title":531,"href":532,"score":212,"verdict":522,"marketSize":533,"growth90":534},"money envelopes","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fmoney-envelopes",291577.37,-0.0467,{"title":536,"href":537,"score":212,"verdict":522,"marketSize":538,"growth90":539},"birthday cards for women","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fbirthday-cards-for-women",1764556.16,-0.0439,{"title":541,"href":542,"score":543,"verdict":522,"marketSize":544,"growth90":545},"box files","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fbox-files",63,773005.59,-0.2346,{"title":547,"href":548,"score":543,"verdict":522,"marketSize":549,"growth90":550},"step dad fathers day card","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fstep-dad-fathers-day-card",32784.09,48.0393]