---
title: "Burgundy Wrapping Paper — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/burgundy-wrapping-paper"
last_updated: "2026-07-31T11:40:26.772Z"
locale: en
meta:
description: "Niche score 29/100 · £63K/yr market · 82K searches/yr · £9.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £63K/yr market · 82K searches/yr · £9.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Wrapping Paper — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **burgundy wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($4.18–$12.34) — this niche doesn't clear our bar today.
Market size 16Growth 3Conversion 78Competition 17Returns 62Price range 0Avg price 33Brand share 18Review moat 51Quality gap 30
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,449.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£63K**
£63K/yr · 82K searches
**Growth**
**Bad****-43.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.18–£12.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burgundy wrapping paper is a £63K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy wrapping paper market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£25K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#781**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **50%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **226 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**10**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**4%**
- RUSPEPA68% - Vitalizart10% - MAMUNU5% - Geluode5% - BIOBROWN5% - HJIJIAY3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -43.0% search growth over the last 90 days.
700500Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/burgundy-wrapping-paper/trend)
## **Top burgundy wrapping paper search terms**
- **burgundy wrapping paper**57K/yr-49.0%5.2% conv. - **burgundy wrapping paper roll**11K/yr-26.9%6.6% conv. - **dark red wrapping paper**6K/yr-25.5%5.8% conv. - **burgundy christmas wrapping paper**7K/yr+10.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/burgundy-wrapping-paper/search-terms)
## **Top burgundy wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 43.2 cm X 10 m**RUSPEPA**£8.26**4.5★1,030 rev](https://www.amazon.co.uk/dp/B0DYP3LXYD) [2**RUSPEPA Kraft Paper Roll - 44.5 cm x 10 m - Recyclable Paper Perfect for Wrapping Craft Packing Floor Covering Dunnage Parcel Table Runner Wine Red**RUSPEPA**£10.75**4.3★311 rev](https://www.amazon.co.uk/dp/B0D1XMFFMK) [3**RUSPEPA Wine Red Wrapping Paper Solid Color for Christmas Wedding Birthday Shower Congrats and Holiday - 44.5cm x 10m**RUSPEPA**£11.12**4.2★470 rev](https://www.amazon.co.uk/dp/B0CNK9N7MZ) [4**Vitalizart Burgundy Wrapping Paper 43 cm x 5 m Pearlescent Gift Wrapping Paper Roll & Organza Ribbons & Gift Tags Set for Valentines Wedding Brithday Christmas Baby Shower**Vitalizart**£11.54**4.6★5 rev](https://www.amazon.co.uk/dp/B0GTVHPZBR) [5**Red Wrapping Paper Roll Matte 43cm x 10m Red and Gold Foil Birthday Gift Wrapping Paper Recyclable Kraft Gift Wrap Paper for Christmas Birthday Wedding New Year Valentines Day**MAMUNU**£11.01**4.3★141 rev](https://www.amazon.co.uk/dp/B0F29989VD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reversible Wrapping Paper Roll 43cm x 10m Pearly-Lustre Gift Wrap Paper Dual-Sided Wrapping paper for Birthday Valentines Day Wedding Baby Shower Christmas Party (burgundy)**HJIJIAY**£7.60**7 rev2mo ago](https://www.amazon.co.uk/dp/B0GZVQJFYR) [**Vitalizart Burgundy Wrapping Paper 43 cm x 5 m Pearlescent Gift Wrapping Paper Roll & Organza Ribbons & Gift Tags Set for Valentines Wedding Brithday Christmas Baby Shower**Vitalizart**£11.54**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GTVHPZBR) [**Embellished Metallic Gold and Silver Irregular Foil Dots On Neutral Solid Burgundy Red Wrapping Paper - 1 Mini Roll 43x300cm Per Roll Perfect for Birthday Wedding Baby Shower Men Women**Geluode**£7.48**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GMGJB9R4) [**BIOBROWN Red Kraft Wrapping Paper Roll 43cm x 10m Matte Solid Color Gift Wrap Textured Paper for Christmas Birthday Holiday Wedding Anniversaries Parties**BIOBROWN**£12.34**20 rev1y ago](https://www.amazon.co.uk/dp/B0FFGW7V7H) [**Red Wrapping Paper Roll Matte 43cm x 10m Red and Gold Foil Birthday Gift Wrapping Paper Recyclable Kraft Gift Wrap Paper for Christmas Birthday Wedding New Year Valentines Day**MAMUNU**£11.01**141 rev1y ago](https://www.amazon.co.uk/dp/B0F29989VD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitalizart Burgundy Wrapping Paper 43 cm x 5 m Pearlescent Gift Wrapping Paper Roll & Organza Ribbons & Gift Tags Set for Valentines Wedding Brithday Christmas Baby Shower**Vitalizart**£11.54**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GTVHPZBR) [**Reversible Wrapping Paper Roll 43cm x 10m Pearly-Lustre Gift Wrap Paper Dual-Sided Wrapping paper for Birthday Valentines Day Wedding Baby Shower Christmas Party (burgundy)**HJIJIAY**£7.60**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GZVQJFYR) [**Embellished Metallic Gold and Silver Irregular Foil Dots On Neutral Solid Burgundy Red Wrapping Paper - 1 Mini Roll 43x300cm Per Roll Perfect for Birthday Wedding Baby Shower Men Women**Geluode**£7.48**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GMGJB9R4) [**PerkHomy Wine Red Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Wine Red 17.5 x 80)**PH PERKHOMY**£10.97**4.7★**▲ 638%**](https://www.amazon.co.uk/dp/B0DGF5HX56) [**RUSPEPA Kraft Paper Roll - 44.5 cm x 10 m - Recyclable Paper Perfect for Wrapping Craft Packing Floor Covering Dunnage Parcel Table Runner Wine Red**RUSPEPA**£10.75**4.3★**▲ 71%**](https://www.amazon.co.uk/dp/B0D1XMFFMK)
**~~View all trending →~~**
## **What buyers say about burgundy wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Love the colour., great value”*
**Thickness**25%
*“Very thick, good quality wrapping paper”*
**Stitch/Finish/Polish**10%
*“The finish on the paper is pearlized so looks beautiful”*
**Quality-Overall**10%
*“The quality is very good”*
**Gifting Purpose**10%
*“Beautiful wrapping paper that can be used for birthday gifts, wedding gifts, Xmas gifts, male or female”*
### **What buyers complain about **
**Thickness**20%
*“the paper is quite thick”*
### **Top return reasons **
**Color**45%
**Size-Overall**30%
**Material Quality**10%
**Quality-Overall**10%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is burgundy wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (29/100).
- **How competitive is the burgundy wrapping paper niche?**
- 8 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in burgundy wrapping paper?**
- Top complaints mined from reviews: Thickness. The return rate is 2.5%.
- **What does it cost to enter the burgundy wrapping paper niche?**
- Listings span £4.18–£12.34; the average listing price is £9.91 (sweet spot $15–$100). The average incumbent carries 1,449 reviews — the moat a new listing must climb.
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