---
title: "Bullet Journal — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/bullet-journal"
last_updated: "2026-07-31T08:56:54.385Z"
locale: en
meta:
description: "Niche score 38/100 · £103K/yr market · 444K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £103K/yr market · 444K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bullet Journal — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **bullet journal**
**Skip it**
Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 20Conversion 29Competition 52Returns 96Price range 50Avg price 34Brand share 27Review moat 35Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.95–£24.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,985.36**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£103K**
£103K/yr · 444K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bullet journal is a £103K/yr Amazon United Kingdom market (444K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bullet journal market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£80K–£101K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**7%**
- Smarpau33% - STATIONERY ISLAND27% - Ottergami12% - LEUCHTTURM191712% - RETTACY5% - EMSHOI4% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/bullet-journal/trend)
## **Top bullet journal search terms**
- **bullet journal**225K/yr-10.0%1.3% conv. - **dotted notebook**58K/yr+33.7%1.3% conv. - **dotted journal**56K/yr-35.7%1.1% conv. - **a5 dotted notebook**17K/yr-1.2%1.5% conv. - **dotted notebook a5**23K/yr-22.3%1.3% conv. - **notebook dotted**11K/yr-3.3%1.5% conv. - **dot grid notebook**7K/yr-7.6%1.0% conv. - **journal dotted**8K/yr+1.3%0.8% conv. - **a5 dotted journal**8K/yr-34.1%1.3% conv. - **dotted journal a5**6K/yr-22.3%1.1% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/bullet-journal/search-terms)
## **Top bullet journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smarpau A5 Dotted Notebook Bullet Dot Grid Journal with 180 Pages**Smarpau**£4.95**4.6★29 rev](https://www.amazon.co.uk/dp/B0GGYVT974) [2**STATIONERY ISLAND Bullet Dotted Journal A5 Hardcover Dotted Notebook Thick 120gsm Paper 180 Pages Journal Notebook**STATIONERY ISLAND**£6.36**4.7★9,117 rev](https://www.amazon.co.uk/dp/B07H4TJ6JW) [3**Smarpau Bullet Dotted Journal A5 180 Pages Dot Grid Notebook**Smarpau**£5.25**4.6★29 rev](https://www.amazon.co.uk/dp/B0GGYVV2RR) [4**LEUCHTTURM1917 363572 Bullet Journal Edition 2 Medium (A5) Hardcover 206 Numbered Pages Black Dotted with 120g/sqm Paper**LEUCHTTURM1917**£24.88**4.7★1,641 rev](https://www.amazon.co.uk/dp/B08ZDNBX2P) [5**STATIONERY ISLAND Bullet Dotted Journal A5 Thick Notebook 100gsm Paper 360 Pages Hardback Journal Notebook with Pen Holder Inner Pocket 2 Bookmarks**STATIONERY ISLAND**£7.66**4.6★694 rev](https://www.amazon.co.uk/dp/B0D2NBHVKC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smarpau A5 Dotted Notebook Bullet Dot Grid Journal with 180 Pages**Smarpau**£4.95**29 rev6mo ago](https://www.amazon.co.uk/dp/B0GGYVT974) [**Smarpau Bullet Dotted Journal A5 180 Pages Dot Grid Notebook**Smarpau**£5.25**29 rev6mo ago](https://www.amazon.co.uk/dp/B0GGYVV2RR) [**LEUCHTTURM1917 373022 Bullet Journal Edition 2 Medium (A5) Hardcover 206 numbered pages Turquoise25 dotted**LEUCHTTURM1917**£24.19**1,641 rev1y ago](https://www.amazon.co.uk/dp/B0F94D827G) [**Smarpau A5 Notebook Bullet Dotted Journal 320 Pages Hardcover Leather Notebook with 100GSM Thick Paper Journal for Women Men Writing - 14.5 x 21cm Purple**Smarpau**£6.54**84 rev1y ago](https://www.amazon.co.uk/dp/B0F28XGX5D) [**Smarpau Bullet Dotted Journal A5 Thick Notebook 360 Numbered Pages 100gsm Paper No Bleed for Writing Leather Journal Notebook for Women Men Work School Office - 14.5 x 21cm Pink**Smarpau**£6.79**255 rev1y ago](https://www.amazon.co.uk/dp/B0DGQBC1GQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smarpau Bullet Dotted Journal A5 180 Pages Dot Grid Notebook**Smarpau**£5.25**4.6★**▲ 342%**](https://www.amazon.co.uk/dp/B0GGYVV2RR) [**Smarpau A5 Dotted Notebook Bullet Dot Grid Journal with 180 Pages**Smarpau**£4.95**4.6★**▲ 335%**](https://www.amazon.co.uk/dp/B0GGYVT974) [**SIGEL JB103 Bullet Journal Notebook A5+ Dotted hardcover 200 Pages 120 g/m Paper | for Hand Lettering Organisation & journaling | Elastic Closure Pink/Orange Jolie**Sigel**£5.41**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B0CRHPZSML) [**Ottergami The Pro Bullet Dotted Journal 150gsm A5 Notebook Brown**Ottergami**£10.77**4.6★**▲ 283%**](https://www.amazon.co.uk/dp/B07Y7LX8M8) [**Ottergami Classic Bullet Dotted Journal 150gsm A5 Notebook Blue Speckled**Ottergami**£11.59**4.6★**▲ 232%**](https://www.amazon.co.uk/dp/B07Y7KKGWY)
**~~View all trending →~~**
## **What buyers say about bullet journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**32%
*“lovely feel of paper”*
**Quality-Overall**18%
*“Excellent quality”*
**Value For Money**11%
*“Great item for the price”*
**Writing Experience**5%
*“really lovely to write on”*
**Ease Of Use**4%
*“Usefull”*
**Strength**3%
*“Sturdy enough”*
**Drawing Experience**3%
*“Good drawing/ doodle book”*
**Color**2%
*“The colour is beautiful”*
**Design-Overall**2%
*“Stunning booked, really beautiful design in the outside”*
**Paper Brightness**1%
*“Nice paper clear print”*
### **What buyers complain about **
**Paper Quality**30%
*“Paper is a bit flimsy”*
**Advertised Vs Actual Product**7%
*“Not a5. Not a5”*
**Durability**6%
*“pen strap broke within two months”*
**Quality-Overall**4%
*“But they not the same quality as Leuctturm so were returned”*
**Ink Leakage**4%
*“I have got some bleed through from carbon black ink”*
**Assembly/Installation**2%
*“the only issue i have is knowing how to set it up”*
**Eco Friendliness**2%
*“it's crazy bad for the environment”*
**Weight Heavy**1%
*“A little heavy for carrying around”*
**Writing Experience**1%
*“its not the smoothest writing experience”*
**Thickness**1%
*“I prefer a thinner”*
### **Top return reasons **
**Paper Quality**24%
**Size-Overall**19%
**Advertised Vs Actual Product**8%
**Thin**5%
**Weight Heavy**5%
**Compatibility-Overall**5%
**Quality-Overall**5%
**Color**5%
**Value For Money**3%
**Hard Feel**2%
## **Common questions**
- **Is bullet journal profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bullet journal niche?**
- 11 brands and 26 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in bullet journal?**
- Top complaints mined from reviews: Paper Quality, Advertised Vs Actual Product, Durability. The return rate is 0.7%.
- **When does demand for bullet journal peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the bullet journal niche?**
- Listings span £4.95–£24.88; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 2,985 reviews — the moat a new listing must climb.
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