---
title: "Bubble Wrap — £4.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/bubble-wrap"
last_updated: "2026-07-31T07:19:46.979Z"
locale: en
meta:
description: "Niche score 60/100 · £4.9M/yr market · 3.6M searches/yr · £7.43 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £4.9M/yr market · 3.6M searches/yr · £7.43 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bubble Wrap — £4.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **bubble wrap**
**Launch it**
A $4.9M/yr market growing +2.7% this quarter with returns at 0.1% — clears our launch bar.
Market size 97Growth 28Conversion 99Competition 41Returns 99Price range 24Avg price 21Brand share 54Review moat 24Quality gap 65
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£4.9M**
£4.9M/yr · 3.6M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,596.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.01–£19.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.43**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bubble wrap is a £4.9M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 60/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubble wrap market data**
- **Units sold / yr**
- **600K–800K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£4.5M–£5.9M**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**22%**
- Triplast22% - SmithPackaging16% - Rainberg14% - UK SUPPLIES LIMITED13% - delka7% - STORM TRADING GROUP6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/bubble-wrap/trend)
## **Top bubble wrap search terms**
- **bubble wrap**2.5M/yr+19.1%15.7% conv. - **bubble wrap roll**583K/yr-54.7%14.1% conv. - **bubble wrap for moving house**138K/yr-5.2%14.6% conv. - **bubblewrap**56K/yr+7.0%15.1% conv. - **bubble wrap 500mm x 100m**46K/yr+74.5%8.7% conv. - **extra large bubble wrap 1000mm**31K/yr+22.5%13.3% conv. - **large bubble wrap**40K/yr+14.0%6.3% conv. - **bubble wrap 100m**28K/yr+28.0%8.3% conv. - **large bubble wrap 750mm**24K/yr-4.6%15.5% conv. - **bubblewrap large roll**21K/yr-24.1%14.5% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/bubble-wrap/search-terms)
## **Top bubble wrap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£243K10%£487K15%£730K20%£973K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Triplast Large Roll of Bubble Wrap 500mm x 100m Air Bubbles Packaging for House Moving & Packing Storage Boxes**Triplast**£9.30**4.5★18,168 rev](https://www.amazon.co.uk/dp/B07SG7FF7L) [2**SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes**SmithPackaging**£4.43**4.2★5,295 rev](https://www.amazon.co.uk/dp/B0CLB66ZMD) [3**UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging**UK SUPPLIES LIMITED**£11.36**4.4★2,573 rev](https://www.amazon.co.uk/dp/B0C1N1MDX7) [4**Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly**Rainberg**£6.70**3.9★286 rev](https://www.amazon.co.uk/dp/B0GFXNPZ7Y) [5**Large Roll of Bubble Wrap 500mm Air Bubbles Packaging for House Moving**STORM TRADING GROUP**£9.88**4.6★17,493 rev](https://www.amazon.co.uk/dp/B088TWQ5CW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rainberg Bubble Wrap Roll 300mm x 5m Air Bubble Wrap for Moving House Essentials Fragile Items Storage Shipping Protection Recyclable Eco-Friendly Packaging Material**Rainberg**£3.85**286 rev6mo ago](https://www.amazon.co.uk/dp/B0GJV3H4PC) [**Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly**Rainberg**£6.70**286 rev6mo ago](https://www.amazon.co.uk/dp/B0GFXNPZ7Y) [**delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)**delka**£5.68**2,204 rev1y ago](https://www.amazon.co.uk/dp/B0DHR1Y7GF) [**delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 5m)**delka**£4.12**2,204 rev1y ago](https://www.amazon.co.uk/dp/B0DHR1PNQF) [**Meown Bubble Wrap 500mmx100m - Premium Quality Bubble Wrap Roll - Packaging Material for Shipping and Storage Protect Your Goods with Ease**Meown**£9.42**3,555 rev1y ago](https://www.amazon.co.uk/dp/B0BS9VBH8P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SmithPackaging Large Bubble Wrap Roll 300mm x 20m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes**SmithPackaging**£7.56**4.2★**▲ 238%**](https://www.amazon.co.uk/dp/B0CLB6J4SP) [**Rainberg Bubble Wrap Roll 300mm x 5m Air Bubble Wrap for Moving House Essentials Fragile Items Storage Shipping Protection Recyclable Eco-Friendly Packaging Material**Rainberg**£3.85**3.9★**▲ 230%**](https://www.amazon.co.uk/dp/B0GJV3H4PC) [**Rainberg 300mm x 20m Heavy Duty Bubble Wrap Roll Air Bubble Premium Quality Protection for Packaging Storage Fragile Items Moving House Essentials Recyclable & Eco-Friendly**Rainberg**£6.70**3.9★**▲ 207%**](https://www.amazon.co.uk/dp/B0GFXNPZ7Y) [**SmithPackaging Large Bubble Wrap Roll 300mm x 10m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes**SmithPackaging**£5.92**4.2★**▲ 181%**](https://www.amazon.co.uk/dp/B0CLB6HRHH) [**Triplast JUMBO Roll of Bubble Wrap 500mm x 125m Air Bubbles Packaging for House Moving & Packing Storage Boxes**Triplast**£12.86**4.5★**▲ 175%**](https://www.amazon.co.uk/dp/B07T2MQBL3)
**~~View all trending →~~**
## **What buyers say about bubble wrap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Decent quality”*
**Value For Money**24%
*“Excellent value”*
**Advertised Vs Actual Product**18%
*“As advertised”*
**Size-Overall**7%
*“Good handy size, good quality”*
**Ease Of Use**4%
*“Very handy”*
**Portability**3%
*“Perfect for moving my valuables to another flat”*
**Strength**2%
*“Sturdy”*
**Durability**2%
*“This has lasted me well over a year”*
**Drop/Impact Protection**2%
*“good protection”*
**Thickness**1%
*“Thick good quality”*
### **What buyers complain about **
**Quality-Overall**27%
*“Bad quality”*
**Size-Overall**20%
*“Huge”*
**Thickness**14%
*“Not very thick”*
**Value For Money**10%
*“Too expensive”*
**Advertised Vs Actual Product**7%
*“False advertising”*
**Strength**5%
*“Not strong”*
**Weight Heavy**1%
*“Not very heavy duty”*
**Flatness**1%
*“It's too flat and small”*
**Durability**1%
*“break at the slightest touch”*
**Thin**1%
*“Quite thin”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**14%
**Advertised Vs Actual Product**8%
**Value For Money**8%
**Thin**6%
**Functionality-Overall**3%
**Thickness**2%
**Strength**2%
**Ease Of Use**1%
**Drop/Impact Protection**1%
## **Common questions**
- **Is bubble wrap profitable to sell on Amazon United Kingdom?**
- The niche generates £4.9M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Launch it (60/100).
- **How competitive is the bubble wrap niche?**
- 15 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in bubble wrap?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.1%.
- **When does demand for bubble wrap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bubble wrap niche?**
- Listings span £2.01–£19.08; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 5,596 reviews — the moat a new listing must climb.
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