---
title: "Search terms — brother birthday cards - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/brother-birthday-cards/search-terms"
last_updated: "2026-07-31T08:15:31.627Z"
locale: en
meta:
  description: "Niche score 57/100 · £289K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £289K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — brother birthday cards - Flapen"
---

# **brother birthday cards**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 24Conversion 87Competition 85Returns 100Price range 0Avg price 9Brand share 77Review moat 81Quality gap 18

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Review moat**

**Great****374.16**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****£289K**

£289K/yr · 907K searches

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.18**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.64–£5.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")