---
title: "Bookmark — £338K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/bookmark"
last_updated: "2026-07-31T09:41:47.374Z"
locale: en
meta:
description: "Niche score 50/100 · £338K/yr market · 2.2M searches/yr. Prices mostly outside the sweet spot ($2.12–$7.78) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £338K/yr market · 2.2M searches/yr. Prices mostly outside the sweet spot ($2.12–$7.78) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bookmark — £338K/yr Amazon UK Niche (2026) - Flapen"
---
# **bookmark**
**Worth a look**
Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.12–$7.78) keeps it on the watch list.
Market size 53Growth 20Conversion 44Competition 77Returns 99Price range 0Avg price 12Brand share 76Review moat 62Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,027.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£338K**
£338K/yr · 2.2M searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.12–£7.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bookmark is a £338K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bookmark market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **£263K–£351K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**60%**
Top 20: 93%
**Top-5 click share**
**38%**
Top 20: 78%
**Open market**
**36%**
- Uniclife22% - Peter Pauper Press20% - NOCHME7% - Famweylami6% - XUIIOSOOKP5% - Harry Potter4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
90K70KHoliday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/bookmark/trend)
## **Top bookmark search terms**
- **bookmark**775K/yr-9.2%1.5% conv. - **book mark**278K/yr-14.0%1.6% conv. - **bookmarks**245K/yr-10.1%1.3% conv. - **bookmarks for women**181K/yr-9.3%1.5% conv. - **book marks**124K/yr-14.5%1.6% conv. - **magnetic bookmark**133K/yr-9.3%1.7% conv. - **book marks women**93K/yr+1.1%2.0% conv. - **bookmarks for men**85K/yr-13.6%2.0% conv. - **magnetic bookmarks**52K/yr+19.0%1.6% conv. - **metal bookmark**40K/yr-5.0%0.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/bookmark/search-terms)
## **Top bookmark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£17K10%£34K15%£51K20%£68K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Solid Colors**Uniclife**£3.25**4.4★226 rev](https://www.amazon.co.uk/dp/B0F7QVMBKZ) [2**Bookmarks for Women with Tassels NOCHME 2 Pack Epoxy Resin Dried Brightly Colour Real Flower Book Mark with Gold Sprinkles Unique Transparent Page Reading Marker for Lady Girls Pink and Purple**NOCHME**£4.07**4.4★340 rev](https://www.amazon.co.uk/dp/B0C5DB7HSZ) [3**XUIIOSOOKP 36 Pcs Magnetic Bookmarks Colorful Page Markers for Reading**XUIIOSOOKP**£4.36**4.5★422 rev](https://www.amazon.co.uk/dp/B0BHHYYVK8) [4**Harry Potter Metal Bookmark Gift Box with Hanging Charm Gift for Women Kids School Uni Reading Teacher Gifts (Golden Snitch)**Harry Potter**£7.78**4.6★3,035 rev](https://www.amazon.co.uk/dp/B0B51Y485S) [5**Famweylami Original Personalised Bookmark Gift for Teacher 26 Letters Retirement Farewell Teacher Graduation End of Course for Mothers Day A**Famweylami**£7.67**4.6★867 rev](https://www.amazon.co.uk/dp/B0CR4FQ2L3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Pcs Marble Paper Bookmarks with Tassels Aesthetic Book Marks for Women Teachers and Students Book Lover Gifts**COMOOKA**£4.20**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLBV1L7) [**Uniclife 12 Pcs Magnetic Bookmark with Oil Painting Designs Bookmarks for Women Magnet Book Marks for Book Lovers Artistic Book Markers Clip for Readers Teachers Adults and Men**Uniclife**£3.95**226 rev8mo ago](https://www.amazon.co.uk/dp/B0G2LVJQB4) [**YIMINGOUFEI Oil Painting Bookmarks 30 Pack 15 x 4 cm Writable Back**YIMINGOUFEI**£5.04**76 rev10mo ago](https://www.amazon.co.uk/dp/B0FTCFJ4Y5) [**Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Solid Colors**Uniclife**£3.25**226 rev1y ago](https://www.amazon.co.uk/dp/B0F7QVMBKZ) [**Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Unique Marble Patterns**Uniclife**£3.65**226 rev1y ago](https://www.amazon.co.uk/dp/B0F7QPC1FN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Pcs Marble Paper Bookmarks with Tassels Aesthetic Book Marks for Women Teachers and Students Book Lover Gifts**COMOOKA**£4.20**5.0★**▲ 349%**](https://www.amazon.co.uk/dp/B0GTLBV1L7) [**YIMINGOUFEI Oil Painting Bookmarks 30 Pack 15 x 4 cm Writable Back**YIMINGOUFEI**£5.04**4.7★**▲ 102%**](https://www.amazon.co.uk/dp/B0FTCFJ4Y5) [**Uniclife 12 Pcs Magnetic Bookmark with Oil Painting Designs Bookmarks for Women Magnet Book Marks for Book Lovers Artistic Book Markers Clip for Readers Teachers Adults and Men**Uniclife**£3.95**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B0G2LVJQB4) [**Dragon Artisan Bookmark**Peter Pauper Press**£4.25**4.8★**▲ 51%**](https://www.amazon.co.uk/dp/1441342931) [**Tyqour Funny Metal Bookmark Book Accessories for Reading Lovers Book Marks Women Fun Bookmarks Gifts for Book Lovers Friends Christmas New Year Birthday Graduation**Tyqour**£3.71**4.8★**▲ 34%**](https://www.amazon.co.uk/dp/B0DD7C6V68)
**~~View all trending →~~**
## **What buyers say about bookmark**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Im really pleased with the quality of this card”*
**Value For Money**16%
*“Excellent value for money”*
**Color**8%
*“Nice colours”*
**Magnetic Strength/Adsorption**5%
*“Excellent magnet”*
**Advertised Vs Actual Product**5%
*“Its ok, does what its supposed to do”*
**Leather Quality**5%
*“Compact leather bookmarks at fair price”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**4%
*“really nice design”*
**Size-Overall**4%
*“Looks good, nice size”*
**Paper Quality**3%
*“Excellent, doesnt poke any holes in my books”*
### **What buyers complain about **
**Magnetic Strength/Adsorption**10%
*“Terrible magnet power”*
**Size-Overall**10%
*“theyre quite big”*
**Thickness**10%
*“But disappointed that the plastic was so thick”*
**Strength**9%
*“not very strong”*
**Design-Overall**6%
*“Flawed design”*
**Durability**6%
*“its snapped in half already”*
**Value For Money**4%
*“def over priced”*
**Ease Of Use**4%
*“Annoying in use”*
**Functionality-Overall**3%
*“Ok. Do not work very well”*
**Rusts/Corrodes**3%
*“a bit rusty”*
### **Top return reasons **
**Quality-Overall**18%
**Size-Overall**13%
**Advertised Vs Actual Product**11%
**Color**9%
**Defective Material/Parts**9%
**Functionality-Overall**6%
**Thin**5%
**Strength**4%
**Magnetic Strength/Adsorption**4%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is bookmark profitable to sell on Amazon United Kingdom?**
- The niche generates £338K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bookmark niche?**
- 26 brands and 40 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in bookmark?**
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Size-Overall, Thickness. The return rate is 0.3%.
- **When does demand for bookmark peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the bookmark niche?**
- Listings span £2.12–£7.78; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.
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