---
title: "Blank Greeting Cards — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/blank-greeting-cards"
last_updated: "2026-07-31T08:58:30.161Z"
locale: en
meta:
description: "Niche score 50/100 · £35K/yr market · 118K searches/yr. Prices mostly outside the sweet spot ($2.46–$12.44) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £35K/yr market · 118K searches/yr. Prices mostly outside the sweet spot ($2.46–$12.44) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blank Greeting Cards — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **blank greeting cards**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.46–$12.44) keeps it on the watch list.
Market size 9Growth 22Conversion 57Competition 88Returns 99Price range 0Avg price 17Brand share 90Review moat 71Quality gap 37
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Good****663.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.18**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£35K**
£35K/yr · 118K searches
**Price range**
**Bad****£2.46–£12.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, blank greeting cards is a £35K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blank greeting cards market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£31K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#514**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **77%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**45%**
Top 20: 92%
**Top-5 click share**
**27%**
Top 20: 62%
**Open market**
**50%**
- SWEETZER & ORANGE16% - SETTINI8% - Absolutely Yours7% - Museums & Galleries7% - Papa Prints6% - Auxcards5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/blank-greeting-cards/trend)
## **Top blank greeting cards search terms**
- **blank greeting cards**21K/yr+16.3%2.4% conv. - **greetings cards**20K/yr-27.0%2.4% conv. - **greeting card**13K/yr+7.6%0.9% conv. - **blank greeting cards with envelopes**15K/yr-24.5%4.3% conv. - **greeting cards multipack**13K/yr-17.7%2.7% conv. - **blank cards multipack**8K/yr+48.7%2.5% conv. - **greetings cards blank**7K/yr+9.6%2.9% conv. - **multipack cards**4K/yr+34.2%1.8% conv. - **greeting cards blank inside**5K/yr-11.5%2.9% conv. - **greetings card**4K/yr-4.2%1.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/blank-greeting-cards/search-terms)
## **Top blank greeting cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SETTINI Blank Note Cards 18 Pack All Occasion Assorted Greeting Cards 9 Gold Foil Designs with Stickers and Envelopes 6 x 4 For Thank You Fathers Day Gift Birthday and All Occasion Cards**SETTINI**£9.85**4.7★146 rev](https://www.amazon.co.uk/dp/B0FP6SLNV1) [2**S&O Blank Cards for All Occasions in One Box Set - Blank Notecards with Envelopes for Handwritten Messages - All Occasion Cards Assortment Box with Envelopes - 100 Vibrant Notecards and Envelopes Set**SWEETZER & ORANGE**£12.44**4.8★749 rev](https://www.amazon.co.uk/dp/B0BF4JQZ6P) [3**Macmillan Cancer Support Charity Assorted Greetings Cards - 20 pack**Macmillan Cancer Support**£10.02**4.7★16 rev](https://www.amazon.co.uk/dp/B0FFTTCSNZ) [4**S&O Blank Cards for All Occasions in One Box Set - Blank Notecards with Envelopes for Handwritten Messages - All Occasion Tags Assortment Box with Covers - 24 Vibrant Letter Slips and Envelopes Pack**SWEETZER & ORANGE**£8.29**4.6★949 rev](https://www.amazon.co.uk/dp/B0BG9XCBYK) [5**12 x Landscape Folding Greeting Cards with Envelopes. Blank inside for all occasions**Olivia Samuel**£5.14**4.6★1,073 rev](https://www.amazon.co.uk/dp/B08CCYN32C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30 Pack Blank Greeting Cards with Envelopes Gold Foil Floral Stickers**Frelimiu**£7.96**24 rev6mo ago](https://www.amazon.co.uk/dp/B0GKN4D1LC) [**GOZINA Thank You Cards Multipack Floral Thankyou Cards Bulk with Kraft Paper Envelopes 4x6 Inch Blank Cards Greeting Card for Birthday Wedding Baby Shower Graduation Thanksgiving**GOZINA**£7.59**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GK6H75ZF) [**SETTINI Blank Note Cards 18 Pack All Occasion Assorted Greeting Cards 9 Gold Foil Designs with Stickers and Envelopes 6 x 4 For Thank You Fathers Day Gift Birthday and All Occasion Cards**SETTINI**£9.85**146 rev11mo ago](https://www.amazon.co.uk/dp/B0FP6SLNV1) [**Blank Cards and Envelopes 30 Pack Greet Cards Elegant Blank Note Perfect Bulk Stationary Set For All Occasions 5 Assorted Floral Designs 4 x 6**Auxcards**£7.93**23 rev1y ago](https://www.amazon.co.uk/dp/B0FGCLVKRS) [**Macmillan Cancer Support Charity Assorted Greetings Cards - 20 pack**Macmillan Cancer Support**£10.02**16 rev1y ago](https://www.amazon.co.uk/dp/B0FFTTCSNZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**30 Pack Blank Greeting Cards with Envelopes Gold Foil Floral Stickers**Frelimiu**£7.96**4.5★**▲ 308%**](https://www.amazon.co.uk/dp/B0GKN4D1LC) [**GOZINA Thank You Cards Multipack Floral Thankyou Cards Bulk with Kraft Paper Envelopes 4x6 Inch Blank Cards Greeting Card for Birthday Wedding Baby Shower Graduation Thanksgiving**GOZINA**£7.59**4.0★**▲ 241%**](https://www.amazon.co.uk/dp/B0GK6H75ZF) [**Macmillan Cancer Support Charity Assorted Greetings Cards - 20 pack**Macmillan Cancer Support**£10.02**4.7★**▲ 91%**](https://www.amazon.co.uk/dp/B0FFTTCSNZ) [**S&O Blank Cards for All Occasions in One Box Set - Blank Notecards with Envelopes for Handwritten Messages - All Occasion Cards Assortment Box with Envelopes - 100 Vibrant Notecards and Envelopes Set**SWEETZER & ORANGE**£12.44**4.8★**▲ 70%**](https://www.amazon.co.uk/dp/B0BF4JQZ6P) [**SETTINI Blank Note Cards 18 Pack All Occasion Assorted Greeting Cards 9 Gold Foil Designs with Stickers and Envelopes 6 x 4 For Thank You Fathers Day Gift Birthday and All Occasion Cards**SETTINI**£9.85**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B0FP6SLNV1)
**~~View all trending →~~**
## **What buyers say about blank greeting cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good quality cards”*
**Value For Money**24%
*“Affordable price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Design-Overall**6%
*“offer a variety of design”*
**Color**6%
*“Lovely colours”*
**Paper Quality**4%
*“The paper on the cards is excellent”*
**Ease Of Use**3%
*“Handy through”*
**Size-Overall**2%
*“the cards fit perfectly in them”*
**Print Quality**2%
*“The printing is well done and the images are clear and attractive”*
**Thickness**1%
*“The cards are a good thickness”*
### **What buyers complain about **
**Size-Overall**21%
*“Quite small”*
**Quality-Overall**11%
*“not high quality”*
**Print Quality**5%
*“Misprint on front”*
**Value For Money**4%
*“Cards are expensive nowadays though”*
**Adhesion/Stickiness**4%
*“do not appear to be adhesive in any way”*
**Flatness**3%
*“The cards arrive flat”*
**Color**3%
*“Only negative the envelopes are brown I would rather white”*
**Paper Quality**2%
*“The envelopes are basic brown paper”*
**Flexibility**2%
*“Good quality card not flexible”*
**Stain Resistance**2%
*“Envelope stains”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**18%
**Thin**4%
**Functionality-Overall**4%
**Paper Quality**4%
**Advertised Vs Actual Product**3%
**Print Quality**3%
**Design-Overall**3%
**Value For Money**2%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is blank greeting cards profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 64 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the blank greeting cards niche?**
- 33 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in blank greeting cards?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 0.2%.
- **When does demand for blank greeting cards peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the blank greeting cards niche?**
- Listings span £2.46–£12.44; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 664 reviews — the moat a new listing must climb.
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