---
title: "Black Wrapping Paper — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/black-wrapping-paper"
last_updated: "2026-07-31T09:46:39.289Z"
locale: en
meta:
description: "Niche score 50/100 · £138K/yr market · 233K searches/yr. Prices mostly outside the sweet spot ($3.23–$9.44) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £138K/yr market · 233K searches/yr. Prices mostly outside the sweet spot ($3.23–$9.44) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Wrapping Paper — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **black wrapping paper**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($3.23–$9.44) keeps it on the watch list.
Market size 30Growth 16Conversion 84Competition 52Returns 97Price range 0Avg price 18Brand share 71Review moat 91Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****189.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£138K**
£138K/yr · 233K searches
**Avg price**
**Bad****£6.50**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.23–£9.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black wrapping paper is a £138K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black wrapping paper market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£130K–£163K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**30%**
- HJIJIAY18% - DXTXTJ13% - UQABIK11% - VGOODALL11% - ZHNERY9% - HBell7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/black-wrapping-paper/trend)
## **Top black wrapping paper search terms**
- **black wrapping paper**163K/yr-17.2%9.4% conv. - **black wrapping paper roll**24K/yr-24.8%9.4% conv. - **black paper roll**9K/yr-5.1%6.9% conv. - **wrapping paper black**9K/yr-21.5%8.4% conv. - **black and silver wrapping paper**6K/yr+4.7%2.7% conv. - **black gift wrap**7K/yr-15.2%5.9% conv. - **red and black wrapping paper**5K/yr-23.4%1.2% conv. - **black birthday wrapping paper**4K/yr-34.1%5.5% conv. - **black matte wrapping paper**3K/yr-27.1%15.3% conv. - **matte black wrapping paper**3K/yr-20.3%9.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/black-wrapping-paper/search-terms)
## **Top black wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Wrapping Paper Roll 43cm*10m Black Matte Wrapping Paper Solid Color Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts**HJIJIAY**£7.39**4.5★113 rev](https://www.amazon.co.uk/dp/B0F1TVV659) [2**Black Kraft Wrapping Paper Roll 44.5cm×10m Recycled**VGOODALL**£7.96**4.4★168 rev](https://www.amazon.co.uk/dp/B0CRZ2H5DG) [3**5Pcs Black Wrapping Paper 50 * 70cm Kraft Wrapping Paper for Birthday Christmas Wedding Gift Decoration**DXTXTJ**£4.25**4.5★100 rev](https://www.amazon.co.uk/dp/B0F9WLZ8ZM) [4**9m x 43cm Black Matte Wrapping Paper Roll Solid Color Pearly lustre Paper for Birthday Christmas Baby Shower Festival Gift Decoration**ZHNERY**£6.93**4.5★157 rev](https://www.amazon.co.uk/dp/B0F5G3HM6C) [5**UQABIK Black Wrapping Paper Roll - 10m x 44cm | Extra-Long Matte Black Kraft Paper with Durable Thickness - 80gsm | Matte Finish Gift Wrap for Arts Crafts Parties Birthdays & Christmas**UQABIK**£9.44**4.7★47 rev](https://www.amazon.co.uk/dp/B0FGW2XKJ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shining Black Wrapping Paper 5pcs 50 * 70cm Matte Black Paper Birthday Wedding Party Christmas Christmas Gift Decorations**FMDPZUP**£4.36**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GTT3DDJT) [**Black Wrapping Paper Roll 43cm*10m Pearly Lustre Black Wrapping Paper Pearlescent Kraft Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts**HJIJIAY**£5.86**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GQT94FLV) [**Black Wrapping Paper Roll 38cm x 10m KraftPaper Roll Wrapping Parcel Gift Wrap Paper for Birthday Mothers Day Flowers Bouquet Packaging Arts & Craft**JASOLYI**£7.21**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G7RWJJTL) [**UQABIK Pearl Black Wrapping Paper Roll - 10m x 44cm | Extra-Long Matte Pearl Black Paper with Durable Thickness - 80gsm | Matte Finish Gift Wrap for Arts Crafts Parties Birthdays & Christmas**UQABIK**£8.56**47 rev8mo ago](https://www.amazon.co.uk/dp/B0G44YKWJH) [**FMDPZUP Black Wrapping Paper Roll 12m *43cm Birthday Wrapping Paper Kraft Paper Perpect for Birthday Gifts**FMDPZUP**£7.40**39 rev1y ago](https://www.amazon.co.uk/dp/B0FK4NQWH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Wrapping Paper Roll 43cm*10m Pearly Lustre Black Wrapping Paper Pearlescent Kraft Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts**HJIJIAY**£5.86**4.3★**▲ 444%**](https://www.amazon.co.uk/dp/B0GQT94FLV) [**Shining Black Wrapping Paper 5pcs 50 * 70cm Matte Black Paper Birthday Wedding Party Christmas Christmas Gift Decorations**FMDPZUP**£4.36**4.8★**▲ 443%**](https://www.amazon.co.uk/dp/B0GTT3DDJT) [**UQABIK Pearl Black Wrapping Paper Roll - 10m x 44cm | Extra-Long Matte Pearl Black Paper with Durable Thickness - 80gsm | Matte Finish Gift Wrap for Arts Crafts Parties Birthdays & Christmas**UQABIK**£8.56**4.7★**▲ 351%**](https://www.amazon.co.uk/dp/B0G44YKWJH) [**Black Wrapping Paper Roll 38cm x 10m KraftPaper Roll Wrapping Parcel Gift Wrap Paper for Birthday Mothers Day Flowers Bouquet Packaging Arts & Craft**JASOLYI**£7.21**4.5★**▲ 229%**](https://www.amazon.co.uk/dp/B0G7RWJJTL) [**Black Wrapping Paper Roll 43cm*10m Black Matte Wrapping Paper Solid Color Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts**HJIJIAY**£7.39**4.5★**▲ 95%**](https://www.amazon.co.uk/dp/B0F1TVV659)
**~~View all trending →~~**
## **What buyers say about black wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Good Quality Wrapping Paper”*
**Thickness**14%
*“Very thick roll”*
**Paper Quality**10%
*“Good wrapping paper not the flimsy stuff”*
**Gifting Purpose**7%
*“Great for gifts, crafting and I am using as table runner”*
**Value For Money**6%
*“Great value for money”*
**Color**6%
*“the black colour gives gifts a clean and stylish look”*
**Size-Overall**3%
*“Good sized roll”*
**Ease Of Use**2%
*“Easy to use”*
**Strength**2%
*“Strong enough to use as wrapping paper for gifts, look smart and unusual”*
**Design-Overall**2%
*“perfect for art projects”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“would not stick”*
**Value For Money**20%
*“for the price it didn't go far enough”*
**Thickness**15%
*“Quite thick”*
**Size-Overall**15%
*“Too short”*
**Durability**5%
*“on the other hand rips quite easily”*
**Quality-Overall**1%
*“however not great quality”*
**Paper Quality**1%
*“Sadly, the paper was crinkled towards the end of both rolls, which was not ideal”*
**Natural Resource Wastage**1%
*“A lot of waste”*
**Wrinkles**1%
*“Sadly, the paper was crinkled towards the end of both rolls, which was not ideal”*
### **Top return reasons **
**Size-Overall**45%
**Color**24%
**Scratch Resistance**5%
**Functionality-Overall**5%
**Quality-Overall**5%
**Value For Money**4%
**Water Resistance**2%
**Durability**2%
**Thin**2%
**Stiffness**2%
## **Common questions**
- **Is black wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the black wrapping paper niche?**
- 18 brands and 24 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in black wrapping paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Thickness. The return rate is 0.6%.
- **When does demand for black wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the black wrapping paper niche?**
- Listings span £3.23–£9.44; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.
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