---
title: "Search terms — birthday wrapping paper roll - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/birthday-wrapping-paper-roll/search-terms"
last_updated: "2026-07-31T12:46:06.807Z"
locale: en
meta:
  description: "Niche score 54/100 · £86K/yr market · 129K searches/yr. Prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £86K/yr market · 129K searches/yr. Prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — birthday wrapping paper roll - Flapen"
---

# **birthday wrapping paper roll**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list.

Market size 21Growth 17Conversion 92Competition 87Returns 99Price range 0Avg price 16Brand share 90Review moat 74Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Review moat**

**Good****552.53**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£86K**

£86K/yr · 129K searches

**Growth**

**Bad****-15.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.86**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.50–£10.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")