---
title: "Birthday Wrapping Paper Roll — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/birthday-wrapping-paper-roll"
last_updated: "2026-07-31T09:49:34.553Z"
locale: en
meta:
description: "Niche score 54/100 · £86K/yr market · 129K searches/yr. Prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £86K/yr market · 129K searches/yr. Prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Birthday Wrapping Paper Roll — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **birthday wrapping paper roll**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list.
Market size 21Growth 17Conversion 92Competition 87Returns 99Price range 0Avg price 16Brand share 90Review moat 74Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Review moat**
**Good****552.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£86K**
£86K/yr · 129K searches
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.86**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.50–£10.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, birthday wrapping paper roll is a £86K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday wrapping paper roll market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£73K–£88K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**45%**
Top 20: 91%
**Top-5 click share**
**28%**
Top 20: 68%
**Open market**
**49%**
- eco wrap11% - LZRinue10% - XCG-C9% - Cydaluya9% - AeLion6% - woric6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
8K6KBlack Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/birthday-wrapping-paper-roll/trend)
## **Top birthday wrapping paper roll search terms**
- **happy birthday wrapping paper**45K/yr-14.3%7.3% conv. - **birthday wrapping paper female**42K/yr-11.3%10.3% conv. - **happy birthday wrapping paper roll**12K/yr-10.5%6.6% conv. - **birthday wrapping paper rolls**11K/yr-32.5%5.4% conv. - **happy birthday paper**7K/yr-15.0%9.4% conv. - **birthday wrapping paper for women**5K/yr+1.7%7.1% conv. - **wrapping paper birthday women**3K/yr-47.0%4.8% conv. - **birthday wrapping paper female roll**2K/yr-12.6%6.5% conv. - **birthday paper for women**3K/yr-19.9%7.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/birthday-wrapping-paper-roll/search-terms)
## **Top birthday wrapping paper roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 Sheets Wrapping Paper Cydaluya 70x50cm Birthday Wrapping Paper Recyclable Gift Wrap Birthday Gift Wrapping Pape with Gradient Multi-color Perfect for Boy Men Girl Women**Cydaluya**£3.40**4.7★690 rev](https://www.amazon.co.uk/dp/B0DSCY6T8Y) [2![4 x Birthday Wrapping Paper for Women - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Pink & Purple Gift Wrap for Her Girls Mum Wife Sister or Friend (4 Sheets & 4 Tags)](https://m.media-amazon.com/images/I/51jAIAdMaJL.jpg)**4 x Birthday Wrapping Paper for Women - HUGE 43% BIGGER \[84cm x 60cm\] Premium Eco Pink & Purple Gift Wrap for Her Girls Mum Wife Sister or Friend (4 Sheets & 4 Tags)**eco wrap**£5.12**4.7★920 rev](https://www.amazon.co.uk/dp/B08Z3M5RPH) [3**Birthday Wrapping Paper Happy Gift Wrap for Boys Girls Men Women 8 Sheet Recyclable Premium Classic Kraft Wrapping Paper for Birthday Party Baby Shower(50 * 70cm)**AeLion**£4.96**4.6★194 rev](https://www.amazon.co.uk/dp/B0DTLXG28G) [4**Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid**XCG-C**£4.83**4.6★42 rev](https://www.amazon.co.uk/dp/B0GDCSNK3N) [5**Birthday Gift Wrapping Paper Roll: Pink Recyclable Wrapping Paper for Birthday Party Decoration - 4 Rolls 43cm x 3M**LZRinue**£7.80**4.6★775 rev](https://www.amazon.co.uk/dp/B0CZ6J8SZ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GIFLY Birthday Wrapping Paper 6 Sheets (70 × 50 cm) Colourful Gift wrapping paper for Kids Boys & Girls Birthday Gift Wrapping Paper Party Gift Wrap Decorative Wrapping Paper for Celebrations**GIFLY**£4.05**14 rev2mo ago](https://www.amazon.co.uk/dp/B0H1HVNPJ1) [**Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid**XCG-C**£4.83**42 rev7mo ago](https://www.amazon.co.uk/dp/B0GDCSNK3N) [**Colorful Heart Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Mothers day**XCG-C**£4.39**10 rev7mo ago](https://www.amazon.co.uk/dp/B0GDCY7JVQ) [**Birthady Wrapping Paper Sheets 50cm*70cm Rose Gold and Pink Happy Birthday Wrapping Paper for Birthday Gift Wrap for Girl Women and Ladies(5sheets)**ADQUATOR**£4.82**297 rev1y ago](https://www.amazon.co.uk/dp/B0F89YQ6JJ) [**Wrapping Paper. 6 XL Sheets (50 x 70cm). Blue and Pink Butterfly Design. Gift Wrap with 8 Tags. Cutting grid on reverse. For Women Girls Valentines Anniversary Birthday Wedding.**Absolutely Yours**£5.06**135 rev1y ago](https://www.amazon.co.uk/dp/B0F32T6C5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GIFLY Birthday Wrapping Paper 6 Sheets (70 × 50 cm) Colourful Gift wrapping paper for Kids Boys & Girls Birthday Gift Wrapping Paper Party Gift Wrap Decorative Wrapping Paper for Celebrations**GIFLY**£4.05**4.9★**▲ 379%**](https://www.amazon.co.uk/dp/B0H1HVNPJ1) [**Colorful Heart Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Mothers day**XCG-C**£4.39**4.7★**▲ 367%**](https://www.amazon.co.uk/dp/B0GDCY7JVQ) [**Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid**XCG-C**£4.83**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B0GDCSNK3N) [**3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations**HJYODY**£7.65**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0F1MTG3VC) [**HBell Birthday Wrapping Paper Roll 43cm*10m Happy Birthday Wrapping Paper Colorful Kraft Gift Wrapping Paper for Birthday Party Baby Shower Christmas Festive Decorations**HBell**£6.35**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B0DKT53FPY)
**~~View all trending →~~**
## **What buyers say about birthday wrapping paper roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Brilliant quality”*
**Value For Money**15%
*“Excellent value for money”*
**Design-Overall**7%
*“The designs are lovely”*
**Thickness**6%
*“This wrapping is beautiful,it's thick and being double sided you have a choice,and the choices are amazing”*
**Color**5%
*“The colours are vibrant”*
**Size-Overall**4%
*“Really pleased with size”*
**Paper Quality**4%
*“Stunning paper”*
**Advertised Vs Actual Product**4%
*“The product is as presented”*
**Gifting Purpose**3%
*“Lovely for gift giving”*
**Strength**3%
*“Very strong”*
### **What buyers complain about **
**Size-Overall**29%
*“Small”*
**Value For Money**11%
*“over priced”*
**Adhesion/Stickiness**6%
*“Sellotape won't stick to it”*
**Thickness**6%
*“Their wrapping paper is a bit thicker than other brands”*
**Advertised Vs Actual Product**5%
*“Deceptive sizing”*
**Quality-Overall**4%
*“Poor quality”*
**Ease Of Use**3%
*“Difficult to fold”*
**Color**2%
*“Not so colourful”*
**Assembly/Installation**2%
*“didnt and bows are complicated to assemble”*
**Smell**2%
*“Unfortunately, my order arrived with what appeared to be a drink stain on one corner, and the paper had a very strong unpleasant smell, making it unusable”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**9%
**Color**6%
**Value For Money**6%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**2%
**Smell**2%
**Leak-Proof**2%
**Ease Of Use**1%
**Functionality-Overall**1%
## **Common questions**
- **Is birthday wrapping paper roll profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 55 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the birthday wrapping paper roll niche?**
- 30 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in birthday wrapping paper roll?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.2%.
- **When does demand for birthday wrapping paper roll peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the birthday wrapping paper roll niche?**
- Listings span £1.50–£10.92; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.
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