---
title: "Search terms — birthday cards for men - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-men/search-terms"
last_updated: "2026-07-31T10:50:53.888Z"
locale: en
meta:
  description: "Niche score 60/100 · £808K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £808K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — birthday cards for men - Flapen"
---

# **birthday cards for men**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 22Conversion 81Competition 86Returns 100Price range 0Avg price 9Brand share 79Review moat 83Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Review moat**

**Great****338.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****£808K**

£808K/yr · 2.8M searches

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.32**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.25–£12.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100