---
title: "Search terms — artist colouring pencils - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/artist-colouring-pencils/search-terms"
last_updated: "2026-07-31T13:34:10.040Z"
locale: en
meta:
  description: "Niche score 43/100 · £179K/yr market · 171K searches/yr · £28.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £179K/yr market · 171K searches/yr · £28.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — artist colouring pencils - Flapen"
---

# **artist colouring pencils**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 17Conversion 46Competition 59Returns 97Price range 63Avg price 95Brand share 4Review moat 24Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£28.34**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.54–£142.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£179K**

£179K/yr · 171K searches

**Review moat**

**Bad****5,476.28**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand