---
title: "Artist Colouring Pencils — £179K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/artist-colouring-pencils"
last_updated: "2026-07-31T17:40:06.741Z"
locale: en
meta:
description: "Niche score 43/100 · £179K/yr market · 171K searches/yr · £28.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £179K/yr market · 171K searches/yr · £28.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Artist Colouring Pencils — £179K/yr Amazon UK Niche (2026) - Flapen"
---
# **artist colouring pencils**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 17Conversion 46Competition 59Returns 97Price range 63Avg price 95Brand share 4Review moat 24Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£28.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.54–£142.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£179K**
£179K/yr · 171K searches
**Review moat**
**Bad****5,476.28**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, artist colouring pencils is a £179K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **artist colouring pencils market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£170K–£227K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**0%**
- Faber-Castell62% - Castle Art Supplies27% - H & B4% - KALOUR3% - Melifluo2% - SEANTUA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/artist-colouring-pencils/trend)
## **Top artist colouring pencils search terms**
- **faber castell colouring pencils**86K/yr-13.6%3.6% conv. - **professional colouring pencils**20K/yr-34.0%1.5% conv. - **castle art colouring pencils**23K/yr-43.3%2.3% conv. - **oil based colouring pencils**10K/yr-4.0%0.9% conv. - **castle arts coloured pencils**6K/yr+66.3%1.9% conv. - **castle arts**9K/yr+7.2%1.1% conv. - **colouring pencils faber castell**5K/yr+7.2%5.3% conv. - **castle art**5K/yr-16.8%0.9% conv. - **coloured pencils for artists**4K/yr-29.0%3.4% conv. - **art pencils coloured**4K/yr-17.7%2.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/artist-colouring-pencils/search-terms)
## **Top artist colouring pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£54K40%£72K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faber-Castell Colouring Pencils Set of 60**Faber-Castell**£11.44**4.7★17,366 rev](https://www.amazon.co.uk/dp/B01FDKQG2W) [2**Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 36 for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£40.73**4.7★607 rev](https://www.amazon.co.uk/dp/B0007OECKI) [3**Castle Art Supplies 72 Colouring Pencils Set | Premium Soft Core Coloured Pencils for Adult Artists Professionals and Colourists | Protected and Organised in Presentation Tin Box**Castle Art Supplies**£25.59**4.7★23,796 rev](https://www.amazon.co.uk/dp/B06ZZNF7GS) [4**Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 24 for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£27.31**4.8★5,500 rev](https://www.amazon.co.uk/dp/B0007OECK8) [5**Faber-Castell Black Editition 36 x Colour Pencils**Faber-Castell**£10.66**4.6★5,591 rev](https://www.amazon.co.uk/dp/B086WNYTPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Castle Art Supplies 72 Summer Colouring Pencils Set Wax-Based Colouring Pencils with Soft Core Summery Inspired Palette for Experienced Artists in Tin Presentation Box Seasons Collection**Castle Art Supplies**£37.64**146 rev9mo ago](https://www.amazon.co.uk/dp/B0FY71YG8X) [**Castle Art Supplies 72 Spring Coloured Pencils Set | Wax-Based Pencils with Soft Smooth Cores | Spring-Inspired Palette for Adult Artists | Organised in Display Tin | Seasons Collection**Castle Art Supplies**£37.39**146 rev11mo ago](https://www.amazon.co.uk/dp/B0FN9TL27N) [**Castle Art Supplies 72 Harmonious Coloured Pencils Set | Wax-Based Soft Core Coloured Pencils for Expert Blending | Unique Muted and Moody Palette for Adult Artists | Organised in Presentation Tin**Castle Art Supplies**£28.67**644 rev2y ago](https://www.amazon.co.uk/dp/B0CNDG4ZK9) [**SEANTUA 72 Coloured Pencils Set for Adult Quality Soft Core Oil Based Colouring Pencils for Artists Professional Drawing Pencils Art Supplies Colour Pencil for Adults Kids**SEANTUA**£9.83**277 rev3y ago](https://www.amazon.co.uk/dp/B0CB3NF4DZ) [**Faber-Castell Black Edition Colour Pencils Cardboard Wallet of 100**Faber-Castell**£25.88**1,082 rev3y ago](https://www.amazon.co.uk/dp/B0BYNXCJRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castle Art Supplies 72 Summer Colouring Pencils Set Wax-Based Colouring Pencils with Soft Core Summery Inspired Palette for Experienced Artists in Tin Presentation Box Seasons Collection**Castle Art Supplies**£37.64**4.7★**▲ 456%**](https://www.amazon.co.uk/dp/B0FY71YG8X) [**Castle Art Supplies 72 Spring Coloured Pencils Set | Wax-Based Pencils with Soft Smooth Cores | Spring-Inspired Palette for Adult Artists | Organised in Display Tin | Seasons Collection**Castle Art Supplies**£37.39**4.7★**▲ 153%**](https://www.amazon.co.uk/dp/B0FN9TL27N) [**Faber-Castell Creative Studio Goldfaber Colour Pencil Multicoloured Tin of 48 Pencils for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£26.75**4.7★**▲ 114%**](https://www.amazon.co.uk/dp/B074GX76H3) [**Castle Art Supplies Gold Standard 120 Colouring Pencils Set with Extras | Quality Oil-Based Coloured Cores Stay Sharper Tougher Against Breakage | for Adult Artists Colourists | in Zipper Case**Castle Art Supplies**£51.44**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B096W47F1Z) [**Faber-Castell Black Editition 36 x Colour Pencils**Faber-Castell**£10.66**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B086WNYTPZ)
**~~View all trending →~~**
## **What buyers say about artist colouring pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Beautiful Colors”*
**Quality-Overall**18%
*“3 trays quality looks very good”*
**Value For Money**15%
*“Amazing value”*
**Pen/Pencil Quality**11%
*“Excellent pencils”*
**Soft Feel**4%
*“ultra creamy”*
**Advertised Vs Actual Product**3%
*“Product is as stated”*
**Drawing Experience**3%
*“they colour well on the drawing pad”*
**Sharpness**2%
*“Great pencils, sharpen well, quality wood”*
**Ease Of Use**2%
*“Easy to use”*
**Display Colors**2%
*“The colours are pretty nice and fairly standard”*
### **What buyers complain about **
**Quality-Overall**15%
*“the manufacturing quality makes them nearly unusable”*
**Sharpness**13%
*“Hard to sharpen asnleads break”*
**Durability**10%
*“Break quickly”*
**Color**7%
*“Would like a bigger set with more colours”*
**Nib/Tip Quality**5%
*“Looks good - pencils creamy texture easy to blend - however over half colours had broken lead so constant sharpening- tips breaking etc”*
**Wood Quality**4%
*“Some did slip the wood”*
**Cutting/Trimming**2%
*“can't sharpen them”*
**Display Colors**2%
*“the colours started fighting me”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Flexibility**2%
*“not at all soft or bendable as described”*
### **Top return reasons **
**Quality-Overall**21%
**Sharpness**13%
**Color**9%
**Functionality-Overall**9%
**Value For Money**6%
**Size-Overall**5%
**Product Condition**5%
**Advertised Vs Actual Product**4%
**Display Colors**4%
**Hard Feel**3%
## **Common questions**
- **Is artist colouring pencils profitable to sell on Amazon United Kingdom?**
- The niche generates £179K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the artist colouring pencils niche?**
- 6 brands and 82 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in artist colouring pencils?**
- Top complaints mined from reviews: Quality-Overall, Sharpness, Durability. The return rate is 0.7%.
- **When does demand for artist colouring pencils peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the artist colouring pencils niche?**
- Listings span £6.54–£142.26; the average listing price is £28.34 (sweet spot $15–$100). The average incumbent carries 5,476 reviews — the moat a new listing must climb.
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