---
title: "Reviews — appointment book - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/appointment-book/reviews"
last_updated: "2026-07-31T12:30:28.982Z"
locale: en
meta:
  description: "Niche score 50/100 · £97K/yr market · 204K searches/yr · £9.59 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £97K/yr market · 204K searches/yr · £9.59 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — appointment book - Flapen"
---

# **appointment book**

**Worth a look**

Shows low returns (0.7%), but soft demand (-25.3% this quarter) keeps it on the watch list.

Market size 24Growth 12Conversion 58Competition 78Returns 97Price range 13Avg price 30Brand share 61Review moat 87Quality gap 45

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****269.68**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.59**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£97K**

£97K/yr · 204K searches

**Price range**

**Bad****£3.33–£16.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch