---
title: "Search terms — anniversary card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/anniversary-card/search-terms"
last_updated: "2026-07-31T09:00:52.534Z"
locale: en
meta:
  description: "Niche score 65/100 · £419K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £419K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — anniversary card - Flapen"
---

# **anniversary card**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 66Conversion 89Competition 87Returns 100Price range 0Avg price 10Brand share 79Review moat 80Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Review moat**

**Great****408.62**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+46.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£419K**

£419K/yr · 1.2M searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.46**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.16–£8.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100