---
title: "Search terms — allergen labels - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/allergen-labels/search-terms"
last_updated: "2026-07-31T13:16:22.753Z"
locale: en
meta:
  description: "Niche score 42/100 · £63K/yr market · 81K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £63K/yr market · 81K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — allergen labels - Flapen"
---

# **allergen labels**

**Skip it**

Prices mostly outside the sweet spot ($3.20–$12.18) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 94Competition 39Returns 99Price range 0Avg price 19Brand share 50Review moat 93Quality gap 13

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****148.6**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£6.70**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£63K**

£63K/yr · 81K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£3.20–£12.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")