---
title: "Address Book — £164K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/address-book"
last_updated: "2026-07-31T12:10:42.661Z"
locale: en
meta:
description: "Niche score 45/100 · £164K/yr market · 530K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £164K/yr market · 530K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Address Book — £164K/yr Amazon UK Niche (2026) - Flapen"
---
# **address book**
**Skip it**
Prices mostly outside the sweet spot ($3.07–$11.62) — this niche doesn't clear our bar today.
Market size 34Growth 11Conversion 53Competition 57Returns 97Price range 0Avg price 20Brand share 62Review moat 68Quality gap 40
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****794.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£164K**
£164K/yr · 530K searches
**Avg price**
**Bad****£7.14**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.07–£11.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, address book is a £164K/yr Amazon United Kingdom market (530K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **address book market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£143K–£179K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**24%**
- ZXHQ20% - evelay15% - Sixstore12% - Tallon12% - Thboxes10% - HwxBen8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.
35K25KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/address-book/trend)
## **Top address book search terms**
- **address book**316K/yr-15.0%2.9% conv. - **address books with alphabet index**70K/yr-64.8%3.8% conv. - **address books**28K/yr-31.9%1.8% conv. - **telephone book**17K/yr-28.1%2.8% conv. - **phone book**14K/yr-21.2%2.7% conv. - **small address book**14K/yr-24.8%2.1% conv. - **address book a5**12K/yr-24.1%3.5% conv. - **small address book pocket size**7K/yr+2.7%1.7% conv. - **address book small**9K/yr-25.1%2.1% conv. - **phone books with alphabet index**6K/yr-23.7%4.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/address-book/search-terms)
## **Top address book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£25K20%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Hardcover Telephone and Contact Organizer with Space for Important Website Passwords and Software Licenses - Seagreen**ZXHQ**£9.38**4.7★1,512 rev](https://www.amazon.co.uk/dp/B0DKN6ZZVN) [2**Password & Address Book with A-Z Tabs Spiral Notebook 128 Pages Black**Thboxes**£6.54**4.6★414 rev](https://www.amazon.co.uk/dp/B0D83B3SFB) [3**Evelay Address Book A-Z Grey Index Hard Back Cover Slim Address & Pen Telephone Alphabetical Tabs (Grey)**evelay**£5.05**4.4★376 rev](https://www.amazon.co.uk/dp/B0BBC9HLBF) [4**A to Z Telephone A5 Address Book A-Z Index Hard Back Cover with Pen (Pink)**Tallon**£4.64**4.6★1,049 rev](https://www.amazon.co.uk/dp/B08DP5FJ7G) [5**Sixstore Telephone Address & Birthday Book A-Z Index Beautiful Fabric Vintage Style Cover A5 Size Soft Padded Cover Address & Birthday Book with Magnetic Lock - Bird**Sixstore**£7.06**4.6★96 rev](https://www.amazon.co.uk/dp/B0913L6TXN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**William Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm**The Gifted Stationery Co. Ltd.**£6.70**1 rev4mo ago](https://www.amazon.co.uk/dp/1805972898) [**128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel**ROHMERIQUE**£5.55**16 rev10mo ago](https://www.amazon.co.uk/dp/B0FSC3D511) [**Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Seagreen**HwxBen**£8.01**178 rev1y ago](https://www.amazon.co.uk/dp/B0DZCP7PDC) [**Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink**HwxBen**£8.19**178 rev1y ago](https://www.amazon.co.uk/dp/B0DZCRTVYZ) [**Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red**HwxBen**£7.88**178 rev1y ago](https://www.amazon.co.uk/dp/B0DZCN2RVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**William Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm**The Gifted Stationery Co. Ltd.**£6.70**5.0★**▲ 426%**](https://www.amazon.co.uk/dp/1805972898) [**Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red**HwxBen**£7.88**4.7★**▲ 169%**](https://www.amazon.co.uk/dp/B0DZCN2RVR) [**Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink**HwxBen**£8.19**4.7★**▲ 153%**](https://www.amazon.co.uk/dp/B0DZCRTVYZ) [**Evelay Index Address Book Leather Look Cover Executive Padded Small Sizes Notebook A-Z (Pink)**evelay**£4.66**4.2★**▲ 148%**](https://www.amazon.co.uk/dp/B0CJ9NGPXY) [**128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel**ROHMERIQUE**£5.55**4.1★**▲ 112%**](https://www.amazon.co.uk/dp/B0FSC3D511)
**~~View all trending →~~**
## **What buyers say about address book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent product”*
**Advertised Vs Actual Product**14%
*“Exactly as needed”*
**Value For Money**13%
*“Good value”*
**Size-Overall**10%
*“Nice size”*
**Writing Experience**4%
*“Lots of space to write things”*
**Paper Quality**4%
*“Great address book, nice pages and the spiral of the pages is fab”*
**Design-Overall**4%
*“Design is lovely”*
**Compactness**3%
*“compact”*
**Ease Of Use**3%
*“Useful and very handy”*
**Strength**3%
*“Sturdy”*
### **What buyers complain about **
**Size-Overall**50%
*“Its A5 size which is larger than I realised”*
**Paper Quality**14%
*“ripped pages not good”*
**Value For Money**7%
*“Poor value for money”*
**Stitch/Finish/Polish**7%
*“One, half the pages fell out on opening. poor stitching”*
**Storage Capacity**7%
*“disappointed with the space provided for addresses etc”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**10%
**Paper Quality**6%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Product Condition**1%
**Value For Money**1%
**Design-Overall**1%
**Color**1%
**Storage Capacity**1%
## **Common questions**
- **Is address book profitable to sell on Amazon United Kingdom?**
- The niche generates £164K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the address book niche?**
- 17 brands and 65 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in address book?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 0.6%.
- **When does demand for address book peak?**
- Demand peaks in Jan–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the address book niche?**
- Listings span £3.07–£11.62; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.
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