---
title: "Trend — academic diary 2025-2026 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/academic-diary-2025-2026/trend"
last_updated: "2026-07-31T14:22:57.142Z"
locale: en
meta:
  description: "Niche score 59/100 · £115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — academic diary 2025-2026 - Flapen"
---

# **academic diary 2025-2026**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 85Conversion 30Competition 86Returns 97Price range 13Avg price 20Brand share 85Review moat 74Quality gap 32

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Growth**

**Great****+84.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****558.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£115K**

£115K/yr · 687K searches

**Avg price**

**Bad****£7.05**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.75–£16.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")