---
title: "Academic Diary 2024-2025 — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/academic-diary-2024-2025"
last_updated: "2026-07-31T13:16:06.177Z"
locale: en
meta:
description: "Niche score 59/100 · £51K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £51K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Academic Diary 2024-2025 — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **academic diary 2024-2025**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 81Conversion 34Competition 94Returns 97Price range 16Avg price 20Brand share 95Review moat 72Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Growth**
**Great****+74.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****635.48**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.27**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.07–£17.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£51K**
£51K/yr · 263K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, academic diary 2024-2025 is a £51K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **academic diary 2024-2025 market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£44K–£58K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **32.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**37%**
Top 20: 86%
**Top-5 click share**
**21%**
Top 20: 55%
**Open market**
**57%**
- G4GADGET10% - Rileys & Co7% - Collins7% - evelay7% - Thboxes6% - Smart Panda6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.5% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 19.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/academic-diary-2024-2025/trend)
## **Top academic diary 2024-2025 search terms**
- **academic diary**97K/yr+366.2%1.6% conv. - **mid year diary**16K/yr+420.5%1.0% conv. - **dairy**37K/yr-10.0%1.4% conv. - **work diary**26K/yr+20.0%4.0% conv. - **diary planner**21K/yr+4.2%1.8% conv. - **daily diary**16K/yr+7.3%2.4% conv. - **weekly diary**10K/yr-20.5%2.1% conv. - **planner diary**6K/yr-22.2%1.3% conv. - **a3 diary**6K/yr-10.4%1.9% conv. - **diary and planner**7K/yr-6.4%1.5% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/academic-diary-2024-2025/search-terms)
## **Top academic diary 2024-2025 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£3K8%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)**Collins**£5.43**4.6★612 rev](https://www.amazon.co.uk/dp/B0F4BXV1YD) [2**2026 2027 Academic Diary A5 Week to View - Mid Year Student Planner August 2026 to July 2027 - Hardback School College Organiser with Ribbon Bookmark (Cerise)**evelay**£4.19**4.5★1,025 rev](https://www.amazon.co.uk/dp/B09TD45MHB) [3**2026-2027 Academic Diary A5 Page A Day Planner 13 Months Green Flower**Thboxes**£8.50**4.8★514 rev](https://www.amazon.co.uk/dp/B0G43T1CNK) [4**Rileys 2026-2027 Academic Planner 20x15cm (Pink)**Rileys & Co**£6.10**4.4★3,347 rev](https://www.amazon.co.uk/dp/B0FSJW5ZL1) [5**2026-2027 Academic Diary Wiro A5 Size Week to View Spiral Cover Diaries Mid Year Die Cut Cover Planner (Light Blue)**Shineone**£4.69**4.4★419 rev](https://www.amazon.co.uk/dp/B0F2FRRBMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)**Lonely Oak**£7.74**412 rev4mo ago](https://www.amazon.co.uk/dp/B0GS4Y3JBM) [**G4GADGET 2026-2027 Academic Diary A5 Week To View Black Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner**G4GADGET**£3.53**495 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJWRP94) [**G4GADGET 2026-2027 Academic Diary A5 Week To View Purple Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner**G4GADGET**£4.14**495 rev5mo ago](https://www.amazon.co.uk/dp/B0GMK4RPW5) [**G4GADGET 2026-2027 Academic Diary A5 Week To View Pink Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner**G4GADGET**£4.29**495 rev5mo ago](https://www.amazon.co.uk/dp/B0GMK9DMCC) [**Academic Diary 2026-2027 - Diary 2026-2027 A5 Week to View August 2026 - July 2027 Pink and Blue Twin-Wire Binding Hard Cover Elastic Closure 21.5 x 15.5 x 1.5 cm**Indeme**£6.05**33 rev7mo ago](https://www.amazon.co.uk/dp/B0GBT4LNW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)**Lonely Oak**£7.74**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0GS4Y3JBM) [**Rileys 2026-2027 Academic Planner 20x15cm (Pink)**Rileys & Co**£6.10**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0FSJW5ZL1) [**Academic Diary 2026-2027 - Diary 2026-2027 A5 Week to View August 2026 - July 2027 Pink and Blue Twin-Wire Binding Hard Cover Elastic Closure 21.5 x 15.5 x 1.5 cm**Indeme**£6.05**4.8★**▲ 129%**](https://www.amazon.co.uk/dp/B0GBT4LNW7) [**Rileys 2026-2027 Academic Planner 20x15cm (Green)**Rileys & Co**£6.16**4.4★**▲ 128%**](https://www.amazon.co.uk/dp/B0FSJVHCF9) [**G4GADGET 2026-2027 Academic Diary A5 Week To View Purple Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner**G4GADGET**£4.14**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0GMK4RPW5)
**~~View all trending →~~**
## **What buyers say about academic diary 2024-2025**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality delivered as promised”*
**Advertised Vs Actual Product**15%
*“As described”*
**Value For Money**15%
*“Great deal”*
**Document Organizing/Classification**14%
*“Good size and keeps documentation in order”*
**Paper Quality**7%
*“the paper itself is really nice”*
**Size-Overall**5%
*“Good Size”*
**Ease Of Use**5%
*“Easy to use”*
**Design-Overall**4%
*“Looks pretty, works well”*
**Writing Experience**3%
*“Big enough to write in”*
**Color**1%
*“Its a nice colour”*
### **What buyers complain about **
**Quality-Overall**19%
*“Poor Quality”*
**Paper Quality**14%
*“paper easily tearing”*
**Advertised Vs Actual Product**10%
*“Not the size described”*
**Print Quality**8%
*“There is a print error on the annual calendar at the front though”*
**Value For Money**8%
*“I thought it was a little expensive”*
**Size-Overall**7%
*“Too Small”*
**Document Organizing/Classification**4%
*“not great when using for work planning”*
**Design-Overall**3%
*“As these arent cheap I deducted two stars for this as it really is annoying and badly planned”*
**Adhesion/Stickiness**3%
*“No stickers like the picture”*
**Strength**1%
*“a little flimsy”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Paper Quality**4%
**Color**3%
**Functionality-Overall**3%
**Weight Heavy**2%
**Strength**2%
**Value For Money**2%
**Thin**2%
## **Common questions**
- **Is academic diary 2024-2025 profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 112 tracked products. 18 of 46 products launched in the last 360 days are still selling. 90-day search growth is +74.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the academic diary 2024-2025 niche?**
- 46 brands and 71 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in academic diary 2024-2025?**
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Advertised Vs Actual Product. The return rate is 0.7%.
- **When does demand for academic diary 2024-2025 peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 19.5× the quietest.
- **What does it cost to enter the academic diary 2024-2025 niche?**
- Listings span £3.07–£17.22; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**stamps**](https://flapen.com/research/uk/stationery-office-supplies/stamps)£2.8M/yr-17.4%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**flower press**](https://flapen.com/research/uk/stationery-office-supplies/flower-press)£211K/yr+49.3%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**engagement card**](https://flapen.com/research/uk/stationery-office-supplies/engagement-card)£144K/yr+27.3%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)