---
title: "Search terms — academic diary 2023-2024 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/academic-diary-2023-2024/search-terms"
last_updated: "2026-07-31T15:18:53.987Z"
locale: en
meta:
  description: "Niche score 58/100 · £39K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £39K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — academic diary 2023-2024 - Flapen"
---

# **academic diary 2023-2024**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 86Conversion 36Competition 89Returns 97Price range 16Avg price 20Brand share 90Review moat 71Quality gap 30

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Growth**

**Great****+87.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****644.16**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.16**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.29–£17.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£39K**

£39K/yr · 190K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")