---
title: "Products — a5 filofax diary 2026 refill - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/a5-filofax-diary-2026-refill/products"
last_updated: "2026-07-31T10:49:39.619Z"
locale: en
meta:
  description: "Niche score 36/100 · £34K/yr market · 51K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £34K/yr market · 51K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — a5 filofax diary 2026 refill - Flapen"
---

# **a5 filofax diary 2026 refill**

**Skip it**

Soft demand (-64.8% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 79Competition 53Returns 80Price range 22Avg price 24Brand share 15Review moat 87Quality gap 30

**Review moat**

**Great****262.33**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.61**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.44–£18.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£34K**

£34K/yr · 51K searches

**Growth**

**Bad****-64.8%**

90-day search growth — must beat 0% to launch