---
title: "A5 Filofax Diary 2026 Refill — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/a5-filofax-diary-2026-refill"
last_updated: "2026-07-31T08:59:47.615Z"
locale: en
meta:
description: "Niche score 36/100 · £34K/yr market · 51K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £34K/yr market · 51K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "A5 Filofax Diary 2026 Refill — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **a5 filofax diary 2026 refill**
**Skip it**
Soft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 79Competition 53Returns 80Price range 22Avg price 24Brand share 15Review moat 87Quality gap 30
**Review moat**
**Great****262.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.44–£18.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£34K**
£34K/yr · 51K searches
**Growth**
**Bad****-64.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, a5 filofax diary 2026 refill is a £34K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **a5 filofax diary 2026 refill market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£43K–£52K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **50.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**3%**
- Filofax50% - Orgnizme21% - genXon15% - YHH4% - Thboxes4% - NEYSA3% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -64.8% search growth over the last 90 days.
5K4KHoliday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/a5-filofax-diary-2026-refill/trend)
## **Top a5 filofax diary 2026 refill search terms**
- **a5 filofax diary 2026 refill**24K/yr-55.5%8.1% conv. - **filofax a5 refills 2026**9K/yr-70.9%6.1% conv. - **a5 filofax diary 2026 refill week on 2 pages**5K/yr-59.0%10.2% conv. - **filofax personal refills 2026 a5**5K/yr-86.3%3.9% conv. - **filofax a5 refills 2026 week on two pages**9K/yr-78.8%5.9% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/a5-filofax-diary-2026-refill/search-terms)
## **Top a5 filofax diary 2026 refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filofax A5 Week on two pages column format English 2026 diary 26-68521**Filofax**£10.12**4.8★262 rev](https://www.amazon.co.uk/dp/B0DXL79F39) [2**Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible**Orgnizme**£7.35**4.6★1,061 rev](https://www.amazon.co.uk/dp/B0G58LT5NM) [3**2026 Diary Refill A5 Size Week on Two Pages Monthly Tabs Filofax A5 Compatible**genXon**£6.99**4.3★20 rev](https://www.amazon.co.uk/dp/B0FVG29Z1Z) [4**Filofax A5 week per page 4 language 2026 diary 26-68517**Filofax**£6.19**4.8★15 rev](https://www.amazon.co.uk/dp/B0DXL64GQZ) [5**Filofax A5 week on one page with notes 5 language 2026 diary 26-68509**Filofax**£9.90**4.7★29 rev](https://www.amazon.co.uk/dp/B0DXL3NWQJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays**NEYSA**£6.20**14 rev3mo ago](https://www.amazon.co.uk/dp/B0GVX5CVR1) [**Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562**Filofax**£11.35**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GT5YC5TT) [**Academic Diary 2026 2027 Refill A5 Size Week to View 21 x 14.8 cm**Thboxes**£7.18**19 rev7mo ago](https://www.amazon.co.uk/dp/B0G5Q3HKNB) [**Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible**Orgnizme**£7.35**1,061 rev7mo ago](https://www.amazon.co.uk/dp/B0G58LT5NM) [**Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser**Orgnizme**£7.48**1,061 rev7mo ago](https://www.amazon.co.uk/dp/B0G58PTFG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays**NEYSA**£6.20**4.9★**▲ 963%**](https://www.amazon.co.uk/dp/B0GVX5CVR1) [**Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562**Filofax**£11.35**5.0★**▲ 927%**](https://www.amazon.co.uk/dp/B0GT5YC5TT) [**Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible**Orgnizme**£7.35**4.6★**▲ 637%**](https://www.amazon.co.uk/dp/B0G58LT5NM) [**Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser**Orgnizme**£7.48**4.6★**▲ 486%**](https://www.amazon.co.uk/dp/B0G58PTFG2) [**Filofax A5 Minimal week on two pages 5 language 2026 diary 26-68590**Filofax**£7.43**3.5★**▲ 327%**](https://www.amazon.co.uk/dp/B0DXL56PSM)
**~~View all trending →~~**
## **What buyers say about a5 filofax diary 2026 refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“good quality with month dividers”*
**Paper Quality**16%
*“Clear layout, good paper quality for everyday planning”*
**Advertised Vs Actual Product**11%
*“Just what I wanted”*
**Size-Overall**8%
*“Just the right size”*
**Document Organizing/Classification**8%
*“This diary refill is an excellent choice for staying organised throughout the year, with a clear and thoughtful layout that makes planning easy and enjoyable”*
**Value For Money**7%
*“Excellent value”*
**Writing Experience**5%
*“easy to write on”*
**Ease Of Use**4%
*“easy to use”*
**Design-Overall**3%
*“the layout is clear”*
**Efficiency**2%
*“It works”*
### **What buyers complain about **
**Value For Money**43%
*“just expensive”*
**Advertised Vs Actual Product**14%
*“Even on the cover it shows QR codes, however it is blank inside”*
**Paper Quality**10%
*“I'd describe it like cheap copier paper”*
**Thickness**2%
*“My only complaint is the paper is quite thin”*
### **Top return reasons **
**Size-Overall**88%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**1%
**Paper Quality**1%
**Quality-Overall**1%
**Functionality-Overall**1%
**Color**1%
**Document Organizing/Classification**1%
**Weight Heavy**1%
**Value For Money**1%
## **Common questions**
- **Is a5 filofax diary 2026 refill profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 21 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -64.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the a5 filofax diary 2026 refill niche?**
- 7 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in a5 filofax diary 2026 refill?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Paper Quality. The return rate is 1.8%.
- **What does it cost to enter the a5 filofax diary 2026 refill niche?**
- Listings span £3.44–£18.25; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.
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