---
title: "67 Wrapping Paper — £4K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/67-wrapping-paper"
last_updated: "2026-07-31T13:09:34.629Z"
locale: en
meta:
description: "Niche score 30/100 · £4K/yr market · 35K searches/yr · £8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £4K/yr market · 35K searches/yr · £8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "67 Wrapping Paper — £4K/yr Amazon UK Niche (2026) - Flapen"
---
# **67 wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($5.81–$12.06) — this niche doesn't clear our bar today.
Market size 1Growth 23Conversion 17Competition 24Returns 99Price range 0Avg price 23Brand share 39Review moat 99Quality gap 10
**Review moat**
**Incredible****12.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.18**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£4K**
£4K/yr · 35K searches
**Price range**
**Bad****£5.81–£12.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, 67 wrapping paper is a £4K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **67 wrapping paper market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£20K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,940**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **80%**
- **Out of stock**
- **44.4%**
- **Avg brand age**
- **14 months**
- **Avg seller age**
- **227 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **
**Sellers**
**10**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**12%**
- Clyrax25% - Geluode18% - Joalpysm15% - GleeWrap13% - Sovanna10% - Generic7% - Open — no brand owns it (2 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -4.9% search growth over the last 90 days.
500300Spike '26Jan '26Feb '26Mar '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/67-wrapping-paper/trend)
## **Top 67 wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1518%£30212%£45216%£603110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Sheets 67 Birthday Wrapping Paper Gift Wrap Papers for Kids 6 7 Theme with Cookie & Ice Cream Designs Happy Birthday Wrapping Paper for Party Favors 69 x 51cm**Clyrax**£8.51**0.0★0 rev](https://www.amazon.co.uk/dp/B0GXV381GP) [2**67 Soccer Ball Wrapping Paper Colorful Graffiti Soccer Football Gift Wrap Paper 4 Sheets 50x70cm per Sheet Birthday Gift Wrap for Boys Kids Men Birthday Party Sports Party**Geluode**£7.24**0.0★0 rev](https://www.amazon.co.uk/dp/B0GVS7D56F) [3**12 Sheets 67 Wrapping Paper Funny Italian Brainrot Themed Gift Wrap Viral Meme Wrapping Paper for Birthday Presents Kids Boys Girls**Joalpysm**£8.55**5.0★3 rev](https://www.amazon.co.uk/dp/B0GXTSB9LC) [4**5 Pack Game Gift Wrapping Paper 51x75cm Kraft Paper Durable Gift Wrap Pack for Kids Birthday Party Storage Festive Decoration**Sovanna**£6.00**4.6★83 rev](https://www.amazon.co.uk/dp/B0DT9DB4XP) [5**GleeWrap 67 Wrapping Paper Skull Gift Wrap with Checkered Lightning Design for Teen Birthdays 4 Sheets 50 x 70cm**GleeWrap**£5.95**5.0★1 rev](https://www.amazon.co.uk/dp/B0GXB2YVLG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**67 Kids Trend Wrapping Paper Fun Blue Cartoon Gift Wrap Quirky Birthday Wrapping Paper for Kids & Teens Eco Friendly Matte Paper Roll**Generic**£12.06**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZLY3H54) [**12 Sheets 67 Birthday Wrapping Paper Gift Wrap Papers for Kids 6 7 Theme with Cookie & Ice Cream Designs Happy Birthday Wrapping Paper for Party Favors 69 x 51cm**Clyrax**£8.51**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXV381GP) [**12 Sheets 67 Wrapping Paper Funny Italian Brainrot Themed Gift Wrap Viral Meme Wrapping Paper for Birthday Presents Kids Boys Girls**Joalpysm**£8.55**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXTSB9LC) [**24 Sheets 67 Birthday Gift Wrapping Paper 6 7 Ice Cream Theme Background Paper 12 Designs Happy Birthday Wrapping Paper for Kids 6 7 Birthday Decorations 30x30cm**Clyrax**£9.15**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXCR2N22) [**GleeWrap 67 Wrapping Paper Skull Gift Wrap with Checkered Lightning Design for Teen Birthdays 4 Sheets 50 x 70cm**GleeWrap**£5.95**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB2YVLG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**67 Kids Trend Wrapping Paper Fun Blue Cartoon Gift Wrap Quirky Birthday Wrapping Paper for Kids & Teens Eco Friendly Matte Paper Roll**Generic**£12.06**0.0★**— 9%**](https://www.amazon.co.uk/dp/B0GZLY3H54) [**GleeWrap 67 Wrapping Paper Skull Gift Wrap with Checkered Lightning Design for Teen Birthdays 4 Sheets 50 x 70cm**GleeWrap**£5.95**5.0★**— 9%**](https://www.amazon.co.uk/dp/B0GXB2YVLG) [**GleeWrap 4 Sheet Funny 67 Donut Wrapping Paper I Was Now Im 67 Doughnut SIX SEVEN Design Birthday Gift Wrap for Kids Teens Girls Boys Holiday Party 50 x 70 cm**GleeWrap**£5.81**0.0★**— 9%**](https://www.amazon.co.uk/dp/B0GWDRW5LK) [**12 Sheets 67 Birthday Wrapping Paper Gift Wrap Papers for Kids 6 7 Theme with Cookie & Ice Cream Designs Happy Birthday Wrapping Paper for Party Favors 69 x 51cm**Clyrax**£8.51**0.0★**— 8%**](https://www.amazon.co.uk/dp/B0GXV381GP) [**67 Soccer Ball Wrapping Paper Colorful Graffiti Soccer Football Gift Wrap Paper 4 Sheets 50x70cm per Sheet Birthday Gift Wrap for Boys Kids Men Birthday Party Sports Party**Geluode**£7.24**0.0★**— 8%**](https://www.amazon.co.uk/dp/B0GVS7D56F)
**~~View all trending →~~**
## **What buyers say about 67 wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Nice quality”*
**Value For Money**20%
*“Great value”*
**Design-Overall**20%
*“The design is humorous and eye-catching, making gifts feel a bit more special and adding to the celebration before they're even opened”*
**Color**15%
*“Excellent choice of pattern and colour mix of blue paper and black and white print really does make the wrapped gift pop with colour and design”*
**Thickness**10%
*“with a decent thickness that wraps neatly”*
**Gifting Purpose**5%
*“is ideal for children's birthday gifts”*
### **What buyers complain about **
**Quality-Overall**100%
*“Rubbish”*
### **Top return reasons **
**Value For Money**33%
**Thin**33%
**Size-Overall**17%
**Advertised Vs Actual Product**17%
## **Common questions**
- **Is 67 wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £4K/yr across 10 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the 67 wrapping paper niche?**
- 8 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in 67 wrapping paper?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the 67 wrapping paper niche?**
- Listings span £5.81–£12.06; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.
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