---
title: "2b Pencil — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/2b-pencil"
last_updated: "2026-07-31T14:37:19.502Z"
locale: en
meta:
description: "Niche score 44/100 · £33K/yr market · 60K searches/yr · £4.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £33K/yr market · 60K searches/yr · £4.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2b Pencil — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **2b pencil**
**Skip it**
Prices mostly outside the sweet spot ($1.44–$8.90) — this niche doesn't clear our bar today.
Market size 8Growth 41Conversion 96Competition 54Returns 99Price range 0Avg price 12Brand share 35Review moat 24Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,322.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.24**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£33K**
£33K/yr · 60K searches
**Price range**
**Bad****£1.44–£8.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 2b pencil is a £33K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2b pencil market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£42K–£53K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**13%**
- STAEDTLER60% - Faber-Castell9% - imiiHO6% - Drawlish5% - M&G4% - CWWYQ3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +12.6% search growth over the last 90 days.
4K3KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/2b-pencil/trend)
## **Top 2b pencil search terms**
- **2b pencils**42K/yr+15.6%11.4% conv. - **2b pencil**11K/yr+19.6%8.8% conv. - **2b pencils pack**7K/yr-14.9%14.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/2b-pencil/search-terms)
## **Top 2b pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£7K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STAEDTLER 2B Drawing Pencils - Noris School - for Sketching - Box of 12 120-0**STAEDTLER**£4.21**4.6★7,085 rev](https://www.amazon.co.uk/dp/B0018LQMSO) [2**STAEDTLER 110-2B Tradition Graphite Pencil for Drawing & Sketching - 2B (Box of 12)**STAEDTLER**£5.66**4.7★1,913 rev](https://www.amazon.co.uk/dp/B000SHUQB8) [3**STAEDTLER 121-S BK5D Noris School Graphite Pencils - Assorted Degrees 2B B HB H 2H (Pack of 5) Black**STAEDTLER**£1.44**4.6★704 rev](https://www.amazon.co.uk/dp/B093L3G5W1) [4**Faber-Castell Art & Graphic Pitt Graphite Matt Pencil 2B for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£2.32**4.2★52 rev](https://www.amazon.co.uk/dp/B096FW1KBW) [5![STAEDTLER Noris School Pencils 2B [Box of 36]](https://m.media-amazon.com/images/I/61zoRHAocUL.jpg)**STAEDTLER Noris School Pencils 2B \[Box of 36\]**STAEDTLER**£8.90**4.5★638 rev](https://www.amazon.co.uk/dp/B00O28E2XM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SimSign 30 Pack 2B Pencils with Extra-Thick Lead & Triangular Grip - Black Wood Graphite Pencils for School Office Sketching**SimSign**£6.25**78 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMXRG5W) [**CWWYQ 10 Pcs 2B Graphite with rubbers Wooden Hexagonal Pencils Penci for School Sharpened Pencil for Kids Teachers Writing Graphiting School Writing Wooden Red & Black Pencils Set**CWWYQ**£5.34**2 rev1y ago](https://www.amazon.co.uk/dp/B0FG2XC8H8) [**Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00**Westcott**£2.60**68 rev1y ago](https://www.amazon.co.uk/dp/B0F93T9XKW) [**M&G Wooden Hexagonal Pencils 10 Pcs 2B Graphite Round Pencils with Eraser for Classroom & Office Red & Black**M&G**£4.41**34 rev1y ago](https://www.amazon.co.uk/dp/B0DDKMNRHF) [**imiiHO 001 2B Pencils 12 Pack Wooden Lead Pencils with Rubber**imiiHO**£5.71**60 rev2y ago](https://www.amazon.co.uk/dp/B0CRRM74P4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAEDTLER 120-2 Noris Graphite Pencils for Writing and Sketching - 2B (Box of 12)**STAEDTLER**£3.33**4.6★**▲ 344%**](https://www.amazon.co.uk/dp/B000GPI5ME) [**Faber-Castell Art & Graphic Pitt Graphite Matt Pencil 2B for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£2.32**4.2★**▲ 298%**](https://www.amazon.co.uk/dp/B096FW1KBW) [**Eziglide HB Pencils Pack of 12 Hexagonal Graphite Pencils for Kids**Eziglide**£4.64**4.6★**▲ 180%**](https://www.amazon.co.uk/dp/B0BC2F2JMZ) [**Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00**Westcott**£2.60**4.9★**▲ 96%**](https://www.amazon.co.uk/dp/B0F93T9XKW) [**STAEDTLER 110-2B Tradition Graphite Pencil for Drawing & Sketching - 2B (Box of 12)**STAEDTLER**£5.66**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B000SHUQB8)
**~~View all trending →~~**
## **What buyers say about 2b pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“It is of excellent quality and excellent timeing”*
**Value For Money**20%
*“Reasonable price”*
**Pen/Pencil Quality**18%
*“Great Pencils”*
**Drawing Experience**11%
*“Good pencils”*
**Advertised Vs Actual Product**5%
*“the description was accurate”*
**Compactness**1%
*“Compact set”*
**Design-Overall**1%
*“Great for intricate designs”*
**Size-Overall**1%
*“Good standard size”*
**Writing Experience**1%
*“Good, soft writing and a good eraser”*
**Wood Quality**1%
*“Good quality wood as well”*
### **What buyers complain about **
**Hard Feel**31%
*“Too hard”*
**Color**13%
*“More grey than blackish”*
**Quality-Overall**13%
*“Good quality no yet put to proper use”*
**Sharpness**13%
*“Keep breaking when you sharp”*
**Nib/Tip Quality**6%
*“These pencils are not 2B pencils as described”*
**Advertised Vs Actual Product**6%
*“Not as described”*
**Wood Quality**4%
*“lets itself down because the wood tends to crumble”*
### **Top return reasons **
**Certifications**17%
**Writing Experience**17%
**Quality-Overall**17%
**Gifting Purpose**8%
**Hard Feel**8%
**Size-Overall**8%
**Weight Light**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**8%
## **Common questions**
- **Is 2b pencil profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 2b pencil niche?**
- 13 brands and 61 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in 2b pencil?**
- Top complaints mined from reviews: Hard Feel, Color, Quality-Overall. The return rate is 0.1%.
- **When does demand for 2b pencil peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the 2b pencil niche?**
- Listings span £1.44–£8.90; the average listing price is £4.24 (sweet spot $15–$100). The average incumbent carries 6,322 reviews — the moat a new listing must climb.
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