---
title: "21 Labels Per A4 Sheet — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/21-labels-per-a4-sheet"
last_updated: "2026-07-31T08:57:37.641Z"
locale: en
meta:
description: "Niche score 39/100 · £36K/yr market · 19K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £36K/yr market · 19K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "21 Labels Per A4 Sheet — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **21 labels per a4 sheet**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 31Conversion 100Competition 24Returns 98Price range 50Avg price 26Brand share 19Review moat 35Quality gap 25
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£3.31–£26.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,005.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£36K**
£36K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, 21 labels per a4 sheet is a £36K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **21 labels per a4 sheet market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**3%**
- AVERY43% - SmithPackaging22% - Double Dragon13% - Avery Zweckform8% - TownStix6% - Q-Connect5% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +4.4% search growth over the last 90 days.
1K750Prime Day '25Spike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/21-labels-per-a4-sheet/trend)
## **Top 21 labels per a4 sheet search terms**
- **avery labels 21 per sheet**12K/yr-7.8%15.0% conv. - **labels 21 per sheet**3K/yr+49.5%18.9% conv. - **21 labels per a4 sheet**2K/yr+7.0%28.3% conv. - **avery labels l7160**1K/yr+7.0%20.9% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/21-labels-per-a4-sheet/search-terms)
## **Top 21 labels per a4 sheet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avery Multipurpose Labels Customisable 63.5 x 38.1 mm White 21 per Sheet 840 Blank Labels per Pack 40 Sheets Blank Printer Label Sheet. (MP7160-40)**AVERY**£11.53**4.6★231 rev](https://www.amazon.co.uk/dp/B003YL40RQ) [2**SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm 2100 Labels White 21 Per Sheet**SmithPackaging**£8.04**4.6★5,262 rev](https://www.amazon.co.uk/dp/B082XHZZLT) [3**Double Dragon A4 Self Adhesive Address Labels Sticker Paper 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm (2100 Labels)**Double Dragon**£4.87**4.5★1,505 rev](https://www.amazon.co.uk/dp/B0CT3HZJJJ) [4**Avery JamFREE Printable Address Labels FSC Certified 63.5 x 38.1 mm White 21 Labels per Sheet 210 Blank Labels per Pack (L7160-10)**AVERY**£7.17**4.6★1,743 rev](https://www.amazon.co.uk/dp/B07PB1XPXY) [5**Avery Smudge free Printable Address Labels Quick dry 63.5 x 38.1 mm White 21 Labels per sheet 525 Blank labels per pack (J8160-25)**Avery Zweckform**£9.91**4.7★1,121 rev](https://www.amazon.co.uk/dp/B0002S4BP0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Double Dragon A4 Self Adhesive Address Labels Sticker Paper 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm (2100 Labels)**Double Dragon**£4.87**1,505 rev2y ago](https://www.amazon.co.uk/dp/B0CT3HZJJJ) [**SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm 2100 Labels White 21 Per Sheet**SmithPackaging**£8.04**5,262 rev6y ago](https://www.amazon.co.uk/dp/B082XHZZLT) [**SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 20 Sheets 63.5 x 38.1mm 420 Labels**SmithPackaging**£4.19**127 rev6y ago](https://www.amazon.co.uk/dp/B0FQ4GS7TS) [**Avery JamFREE Printable Address Labels FSC Certified 63.5 x 38.1 mm White 21 Labels per Sheet 210 Blank Labels per Pack (L7160-10)**AVERY**£7.17**1,743 rev7y ago](https://www.amazon.co.uk/dp/B07PB1XPXY) [**21 per Sheet 25 Sheets A4 White Sticker Labels - 63.5 x 38.1mm**TownStix**£5.01**22,869 rev7y ago](https://www.amazon.co.uk/dp/B07Z2PP92W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm 2100 Labels White 21 Per Sheet**SmithPackaging**£8.04**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B082XHZZLT) [**Avery L7160 Address Labels White 63.5 x 38.1 mm 21 per A4 Sheet 40 Sheets 840 Labels JamFREE UltraGrip QuickPEEL for Laser Printers FSC Certified (L7160-40)**AVERY**£14.63**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B000I5ZK4I) [**Q-Connect Multipurpose Labels 63.5x38mm 21 Per Sheet White (2100 Pack) KF26051**Q-Connect**£6.70**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B00CJRLAHO) [**SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 20 Sheets 63.5 x 38.1mm 420 Labels**SmithPackaging**£4.19**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0FQ4GS7TS) [**Double Dragon A4 Self Adhesive Address Labels Sticker Paper 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm (2100 Labels)**Double Dragon**£4.87**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B0CT3HZJJJ)
**~~View all trending →~~**
## **What buyers say about 21 labels per a4 sheet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Excellent product”*
**Value For Money**26%
*“Great value for price”*
**Advertised Vs Actual Product**12%
*“Excellent product - as advertised”*
**Adhesion/Stickiness**12%
*“Good quality stickers for printing reward”*
**Print Quality**6%
*“Great printing labels for postage”*
**Size-Overall**6%
*“A very good size”*
**Functionality-Overall**3%
*“works as exprcted”*
### **What buyers complain about **
**Print Quality**33%
*“no template for these in microsoft word so very hard to use them for printing address labels”*
**Quality-Overall**33%
*“Lower quality than previous batches”*
**Measurement/Reading Accuracy**33%
*“wasted more than half of the sheets to find out the correct size”*
### **Top return reasons **
**Size-Overall**47%
**Functionality-Overall**11%
**Value For Money**9%
**Compatibility-Overall**6%
**Print Quality**4%
**Material Quality**3%
**Quality-Overall**3%
**Paper Quality**3%
**Adhesion/Stickiness**3%
**Water Resistance**3%
## **Common questions**
- **Is 21 labels per a4 sheet profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 12 tracked products. 90-day search growth is +4.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the 21 labels per a4 sheet niche?**
- 7 brands and 47 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in 21 labels per a4 sheet?**
- Top complaints mined from reviews: Print Quality, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.3%.
- **When does demand for 21 labels per a4 sheet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the 21 labels per a4 sheet niche?**
- Listings span £3.31–£26.55; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.
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