---
title: "2026 Wall Planner — £228K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/2026-wall-planner"
last_updated: "2026-07-31T07:22:01.004Z"
locale: en
meta:
description: "Niche score 51/100 · £228K/yr market · 639K searches/yr · £6.13 avg price. Soft demand (-50.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £228K/yr market · 639K searches/yr · £6.13 avg price. Soft demand (-50.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2026 Wall Planner — £228K/yr Amazon UK Niche (2026) - Flapen"
---
# **2026 wall planner**
**Worth a look**
Shows low returns (0.4%), but soft demand (-50.8% this quarter) keeps it on the watch list.
Market size 43Growth 0Conversion 65Competition 68Returns 98Price range 12Avg price 17Brand share 76Review moat 69Quality gap 53
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****728.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£228K**
£228K/yr · 639K searches
**Avg price**
**Bad****£6.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.12–£16.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-50.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, 2026 wall planner is a £228K/yr Amazon United Kingdom market (639K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2026 wall planner market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£368K–£490K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **79%**
- **Out of stock**
- **29.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**59%**
Top 20: 96%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**34%**
- evelay16% - HLDI13% - DITI Days12% - THE BITS N BOBS SHOP12% - SULOLI8% - Hambli7%
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — -50.8% search growth over the last 90 days.
60K40KSpike '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 15.2×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/2026-wall-planner/trend)
## **Top 2026 wall planner search terms**
- **wall planner**89K/yr-8.9%4.9% conv. - **year planner 2026 wall**78K/yr-64.5%8.0% conv. - **2026 wall planner**170K/yr-74.2%9.3% conv. - **year planner**31K/yr-35.5%4.1% conv. - **wall planner 2026**36K/yr-34.0%8.4% conv. - **yearly wall planner 2026**30K/yr-52.5%7.4% conv. - **wall planner 2026 uk**87K/yr-85.0%9.0% conv. - **year calendar 2026 wall planner**13K/yr-31.6%6.2% conv. - **yearly planner**11K/yr-30.3%2.1% conv. - **large wall calendar**8K/yr-2.9%2.1% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/2026-wall-planner/search-terms)
## **Top 2026 wall planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£18K12%£27K16%£36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A1 Wall Planner 2026 UK - Full Year to View Calendar for Home Office School Teacher - 84cm x 59cm Large Family Yearly Wall Chart (Rainbow)**evelay**£4.60**4.5★988 rev](https://www.amazon.co.uk/dp/B08TM9XW2J) [2**Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded**DITI Days**£5.96**4.2★167 rev](https://www.amazon.co.uk/dp/B0FYRSH4CX) [3**2027 Year Wall Planner A1 Uk Wall Calendar Yearly Planner Large Jan To Dec Full Year Planning Chart Student Family Home School Office Work Study Annual Poster Multi 59.5 x 84.1Cm**HLDI**£4.06**4.6★500 rev](https://www.amazon.co.uk/dp/B0D7M34JF9) [4**Wall Planner 2026 UK - A1 Extra Large 84 x 60cm Colour Full Year Family Planner Calendar 2026 For Home Office Teacher Calendars & Personal Organisers - Columns Edition**Hambli**£7.33**4.3★710 rev](https://www.amazon.co.uk/dp/B0BWS44GWL) [5**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**4.4★1,732 rev](https://www.amazon.co.uk/dp/B0H2X658TR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**1,732 rev2mo ago](https://www.amazon.co.uk/dp/B0H2X658TR) [**A1 Size 59.4 x 84.1cm | Large Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Calender**THE BITS N BOBS SHOP**£5.76**1,732 rev2mo ago](https://www.amazon.co.uk/dp/B0H2WMXSVQ) [**Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded**DITI Days**£5.96**167 rev9mo ago](https://www.amazon.co.uk/dp/B0FYRSH4CX) [**2026 Wall Planner | A1 (84x59cm) Full Year Jan-Dec 2026 | UK & Ireland Holidays | Rainbow Design | 170 GSM Premium Silky Paper | Home Office University School Planner | British Made| Boxed| Folded**DITI Days**£4.68**26 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMSSTFM) [**2026 A1 Size 59.4 x 84.1cm Full Year Large Yearly Wall Planner |2026 Wall Calendar 2026 Planner |Year Chart 2026 |from Jan 2026-Jan 2027 +Mini 2027 Calendar |WallPlanner A1 Calender 2026|Printed in UK**THE BITS N BOBS SHOP**£5.86**1,732 rev10mo ago](https://www.amazon.co.uk/dp/B0FTKJC325)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**4.4★**▲ 682%**](https://www.amazon.co.uk/dp/B0H2X658TR) [**A1 Size 59.4 x 84.1cm | Large Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Calender**THE BITS N BOBS SHOP**£5.76**4.4★**▲ 668%**](https://www.amazon.co.uk/dp/B0H2WMXSVQ) [**TB1Product 2026-2027 Academic Wall Planner A1 Large 85cm x 58cm Laminated Dry Wipe Wall Calendar 13 Month Year Planner Aug 2026-Aug 2027 with Stickers & Dry Wipe Pen UK Home Office School**TB1 Products**£5.63**4.5★**▲ 627%**](https://www.amazon.co.uk/dp/B0F27ZYPK2) [**Academic Wall Planner 2026/27 | A2 (42cmx59.4cm) | August 2026-27 | Students schools colleges universities and parents. Keep track of holidays revision exams and key dates with the wall calendar**1357Awards**£3.56**4.4★**▲ 429%**](https://www.amazon.co.uk/dp/B0CXYCL9KP) [**VEYLIN Academic Wall Planner 2026-2027 JULY 2026- JULY 2027 Wall Calendar A1 Yearly Planner With Stickers A1 Large 85cm X 62cm**VEYLIN**£3.84**4.4★**▲ 282%**](https://www.amazon.co.uk/dp/B09WMBXR3G)
**~~View all trending →~~**
## **What buyers say about 2026 wall planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent quality”*
**Advertised Vs Actual Product**14%
*“As per description”*
**Size-Overall**13%
*“Big enough for all those important dates”*
**Value For Money**9%
*“Good value for money”*
**Ease Of Use**9%
*“Easy to Use”*
**Document Organizing/Classification**6%
*“Great organiser”*
**Paper Quality**4%
*“Beautiful, quality calendar on high quality paper”*
**Color**3%
*“Just love the colours of this”*
**Writing Experience**3%
*“Easy to write on”*
**Print Quality**3%
*“Print is crisp and the colour-coded sections make it easy to spot weekends and bank holidays”*
### **What buyers complain about **
**Value For Money**18%
*“overpriced for what you receive”*
**Size-Overall**14%
*“too big”*
**Quality-Overall**8%
*“Rubbish”*
**Adhesion/Stickiness**7%
*“The adhesive provided is simply useless”*
**Paper Quality**7%
*“the paper its printed on is so thin even unfolding it caused it to tear”*
**Advertised Vs Actual Product**5%
*“Beware the false advertising”*
**Writing Experience**4%
*“and no space to write anything”*
**Flatness**3%
*“not sent as a tube as you can never get it flat”*
**Erasability**3%
*“its not a wipeable calendar”*
**Ease Of Cleaning**3%
*“Can't wipe off”*
### **Top return reasons **
**Size-Overall**59%
**Paper Quality**7%
**Quality-Overall**4%
**Functionality-Overall**3%
**Moist/Dry**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Adhesion/Stickiness**2%
**Writing Experience**2%
**Wrinkles**2%
## **Common questions**
- **Is 2026 wall planner profitable to sell on Amazon United Kingdom?**
- The niche generates £228K/yr across 38 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 2026 wall planner niche?**
- 25 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in 2026 wall planner?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for 2026 wall planner peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 15.2× the quietest.
- **What does it cost to enter the 2026 wall planner niche?**
- Listings span £3.12–£16.62; the average listing price is £6.13 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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