---
title: "2026 Calendar — £2.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/2026-calendar"
last_updated: "2026-07-31T07:22:39.565Z"
locale: en
meta:
description: "Niche score 56/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2026 Calendar — £2.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **2026 calendar**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 0Conversion 72Competition 58Returns 97Price range 0Avg price 15Brand share 72Review moat 72Quality gap 48
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£2.0M**
£2.0M/yr · 5.4M searches
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****618.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.46**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-59.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.73–£11.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, 2026 calendar is a £2.0M/yr Amazon United Kingdom market (5.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2026 calendar market data**
- **Units sold / yr**
- **250K–300K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.4M–£1.6M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **39.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**50%**
Top 20: 82%
**Open market**
**32%**
- Milula Studios17% - Qupuce12% - SWEETZER & ORANGE12% - HLDI11% - UNITURE9% - Absolutely Yours7%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -59.7% search growth over the last 90 days.
800K600KSpike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Dec · busiest ÷ quietest = 39.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/2026-calendar/trend)
## **Top 2026 calendar search terms**
- **calendar 2026**1.8M/yr-62.1%6.7% conv. - **2026 calendar**1.4M/yr-66.5%6.6% conv. - **calendar**314K/yr-22.5%3.5% conv. - **wall calendar 2026**319K/yr-57.6%4.8% conv. - **2026 calendar uk**386K/yr-66.7%5.5% conv. - **wall calendar**67K/yr-14.0%2.9% conv. - **calendars & personal organisers**82K/yr-11.1%0.3% conv. - **2026 wall calendar uk**72K/yr-46.8%5.7% conv. - **calender**53K/yr-21.1%4.9% conv. - **calendar 2026 uk**369K/yr-91.6%6.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/2026-calendar/search-terms)
## **Top 2026 calendar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£99K10%£197K15%£296K20%£395K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month**Milula Studios**£5.35**4.5★472 rev](https://www.amazon.co.uk/dp/B0DP7HD7FX) [2**A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser**HLDI**£2.81**4.0★130 rev](https://www.amazon.co.uk/dp/B0G312K4VV) [3**Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling**Qupuce**£4.93**4.4★956 rev](https://www.amazon.co.uk/dp/B0FQK21X2F) [4**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**4.6★848 rev](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [5**S&O Fruity Magnetic Fridge Calendar from January 2026-June 2027 - Tear-Off Refrigerator Calendar to Track Events & Appointments - 18 Month Magnetic Planner for Fridge for Easy Planning - 8x10 in.**SWEETZER & ORANGE**£3.67**4.4★146 rev](https://www.amazon.co.uk/dp/B0FDFT54WS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling**Qupuce**£5.10**956 rev2mo ago](https://www.amazon.co.uk/dp/B0H25J4M2P) [**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**848 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**813 rev7mo ago](https://www.amazon.co.uk/dp/B0GC647FZB) [**A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser**HLDI**£2.81**130 rev8mo ago](https://www.amazon.co.uk/dp/B0G312K4VV) [**Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded**DITI Days**£5.96**167 rev9mo ago](https://www.amazon.co.uk/dp/B0FYRSH4CX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**4.6★**▲ 401%**](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling**Qupuce**£5.10**4.4★**▲ 400%**](https://www.amazon.co.uk/dp/B0H25J4M2P) [**Magnetic Calendar for Fridge 2026 2027 A4 18 Months Magnet Fridge Calendar 2026/27 - July 26 to Dec. 27 Wall Calendar Palnner - Monthly Magnetic Fridge Planner**Qupuce**£5.88**4.4★**▲ 267%**](https://www.amazon.co.uk/dp/B0FSKZ8674) [**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**4.7★**▲ 242%**](https://www.amazon.co.uk/dp/B0GC647FZB) [**2027 Wallplanner - A4 2 Column Month to View Slim Wallplanner Spiral Bound Calendar for Home Business Office School**buut b**£2.73**4.4★**▲ 218%**](https://www.amazon.co.uk/dp/B0D3X4V7XJ)
**~~View all trending →~~**
## **What buyers say about 2026 calendar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Quality affordable product”*
**Advertised Vs Actual Product**14%
*“Exactly as shown”*
**Value For Money**10%
*“Great value”*
**Size-Overall**10%
*“A good size for day to day”*
**Document Organizing/Classification**9%
*“Simple, Functional and Perfect for Keeping Us Organised”*
**Writing Experience**8%
*“good quality and plenty of room to write”*
**Ease Of Use**7%
*“Easy to use”*
**Paper Quality**6%
*“The paper quality is good”*
**Magnetic Strength/Adsorption**4%
*“Great value magnetic calendar: I highly recommend”*
**Design-Overall**3%
*“nice design”*
### **What buyers complain about **
**Size-Overall**22%
*“a lot of people aren't happy with the size”*
**Quality-Overall**16%
*“Not good quality”*
**Paper Quality**11%
*“Thin flimsy paper”*
**Value For Money**10%
*“quite expensive considering we are five months into the year”*
**Durability**5%
*“Fell to pieces the moment you turned a page”*
**Print Quality**4%
*“pages printed poorly”*
**Writing Experience**3%
*“Very small space to write on daily basis”*
**Adhesion/Stickiness**2%
*“When u move the page for another month the rest come of as is not glued properly”*
**Thickness**2%
*“quite thin”*
**Advertised Vs Actual Product**2%
*“The ads can't be removed”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**7%
**Paper Quality**5%
**Advertised Vs Actual Product**4%
**Magnetic Strength/Adsorption**3%
**Functionality-Overall**2%
**Adhesion/Stickiness**1%
**Wrinkles**1%
**Value For Money**1%
**Print Quality**1%
## **Common questions**
- **Is 2026 calendar profitable to sell on Amazon United Kingdom?**
- The niche generates £2.0M/yr across 36 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -59.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the 2026 calendar niche?**
- 21 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in 2026 calendar?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Paper Quality. The return rate is 0.5%.
- **When does demand for 2026 calendar peak?**
- Demand peaks in Jan–Dec; the busiest month runs 39.6× the quietest.
- **What does it cost to enter the 2026 calendar niche?**
- Listings span £2.73–£11.63; the average listing price is £5.46 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.
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