---
title: "2025 Wall Planner — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/2025-wall-planner"
last_updated: "2026-07-31T11:33:50.806Z"
locale: en
meta:
description: "Niche score 51/100 · £12K/yr market · 42K searches/yr · £7.12 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £12K/yr market · 42K searches/yr · £7.12 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2025 Wall Planner — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **2025 wall planner**
**Worth a look**
Shows low returns (0.5%), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 7Conversion 49Competition 91Returns 98Price range 55Avg price 20Brand share 86Review moat 74Quality gap 48
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****554.98**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.80–£29.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.12**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-36.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£12K**
£12K/yr · 42K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, 2025 wall planner is a £12K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2025 wall planner market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£28K–£36K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **80%**
- **Out of stock**
- **24.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **224 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**49%**
Top 20: 92%
**Top-5 click share**
**24%**
Top 20: 64%
**Open market**
**46%**
- DITI Days12% - THE BITS N BOBS SHOP11% - evelay10% - FULLVINTAGE8% - HLDI8% - TB1 Products5%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -36.4% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/2025-wall-planner/trend)
## **Top 2025 wall planner search terms**
- **big calendar 2026 wall planner**5K/yr+13.3%5.3% conv. - **large wall planner**5K/yr+3.7%5.2% conv. - **staff holiday planner wall chart 2026**7K/yr-40.8%8.2% conv. - **holiday planner 2026**6K/yr-60.8%8.2% conv. - **full year wall calendar 2026**5K/yr-66.1%10.2% conv. - **laminated wall planner**3K/yr-15.0%1.3% conv. - **2026 wall planner a2**7K/yr-75.1%14.8% conv. - **2025 wall planner**5K/yr-38.6%1.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/2025-wall-planner/search-terms)
## **Top 2025 wall planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2374%£4746%£7108%£9471101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded**DITI Days**£5.96**4.2★167 rev](https://www.amazon.co.uk/dp/B0FYRSH4CX) [2**2027 Holiday Planner A1 Wall Calendar 84cm x 59cm Full Year Staff Planner**evelay**£4.97**4.4★388 rev](https://www.amazon.co.uk/dp/B08XZS3CHZ) [3**A1 Size 59.4 x 84.1cm | Large Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Calender**THE BITS N BOBS SHOP**£5.76**4.4★1,732 rev](https://www.amazon.co.uk/dp/B0H2WMXSVQ) [4**Large Wall Calendar 2026-2027 & Desk Planner 21.96 x 16.96 Inches July 2026 December 2027 for Home Office Planning (White & Blue)**Esteopt**£15.06**4.5★272 rev](https://www.amazon.co.uk/dp/B0CJRFNYBX) [5**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**4.4★1,732 rev](https://www.amazon.co.uk/dp/B0H2X658TR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A1 Size 59.4 x 84.1cm | Large Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Calender**THE BITS N BOBS SHOP**£5.76**1,732 rev2mo ago](https://www.amazon.co.uk/dp/B0H2WMXSVQ) [**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**1,732 rev2mo ago](https://www.amazon.co.uk/dp/B0H2X658TR) [**Wall Planner Undated Extra Large (145.5 x 92 cm) Laminated 12-Month Dry Erase Reusable Wall Planner Wall Calendar for Home Office School Rainbow**FULLVINTAGE**£9.56**81 rev6mo ago](https://www.amazon.co.uk/dp/B0GFSX1BBH) [**Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded**DITI Days**£5.96**167 rev9mo ago](https://www.amazon.co.uk/dp/B0FYRSH4CX) [**2026 Wall Planner | A1 (84x59cm) Full Year Jan-Dec 2026 | UK & Ireland Holidays | Rainbow Design | 170 GSM Premium Silky Paper | Home Office University School Planner | British Made| Boxed| Folded**DITI Days**£4.68**26 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMSSTFM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**4.4★**▲ 440%**](https://www.amazon.co.uk/dp/B0H2X658TR) [**A1 Size 59.4 x 84.1cm | Large Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Calender**THE BITS N BOBS SHOP**£5.76**4.4★**▲ 437%**](https://www.amazon.co.uk/dp/B0H2WMXSVQ) [**Wall Planner Undated Extra Large (145.5 x 92 cm) Laminated 12-Month Dry Erase Reusable Wall Planner Wall Calendar for Home Office School Rainbow**FULLVINTAGE**£9.56**4.5★**▲ 434%**](https://www.amazon.co.uk/dp/B0GFSX1BBH) [**Hivillexun 3-Pack Magnetic Dry Erase Calendar Whiteboard Set for Fridge Wall & Refrigerator Organisation Monthly Weekly & Daily Planners Includes 8 Markers & Eraser**hivillexun**£16.62**4.6★**▲ 259%**](https://www.amazon.co.uk/dp/B08P2NWJBH) [**Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month**Milula Studios**£5.35**4.5★**▲ 251%**](https://www.amazon.co.uk/dp/B0DP7HD7FX)
**~~View all trending →~~**
## **What buyers say about 2025 wall planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent for my product just what I needed”*
**Advertised Vs Actual Product**16%
*“As per description”*
**Size-Overall**9%
*“Great size”*
**Value For Money**8%
*“these are great value”*
**Ease Of Use**8%
*“Easy to Use”*
**Document Organizing/Classification**7%
*“helps keep everything organised”*
**Paper Quality**4%
*“Good quality paper”*
**Writing Experience**4%
*“Good size to write in”*
**Design-Overall**4%
*“Great layout”*
**Color**3%
*“Just love the colours of this”*
### **What buyers complain about **
**Size-Overall**16%
*“too big”*
**Value For Money**11%
*“Can get better one for cheaper price”*
**Quality-Overall**10%
*“Rubbish”*
**Advertised Vs Actual Product**6%
*“Beware the false advertising”*
**Paper Quality**4%
*“the paper its printed on is so thin even unfolding it caused it to tear”*
**Adhesion/Stickiness**4%
*“The adhesive provided is simply useless”*
**Thickness**4%
*“Its quite thick material”*
**Writing Experience**3%
*“and no space to write anything”*
**Flatness**3%
*“dont lay flat on the wall due to this”*
**Print Quality**2%
*“St. Patrick's Day printed as March 20th? Very poor mistake”*
### **Top return reasons **
**Size-Overall**63%
**Paper Quality**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Wrinkles**2%
**Advertised Vs Actual Product**2%
**Writing Experience**2%
**Strength**2%
**Moist/Dry**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is 2025 wall planner profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 55 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 2025 wall planner niche?**
- 29 brands and 47 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in 2025 wall planner?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
- **When does demand for 2025 wall planner peak?**
- Demand peaks in Jan–Dec; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the 2025 wall planner niche?**
- Listings span £2.80–£29.62; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.
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