---
title: "2025 Calendar — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/2025-calendar"
last_updated: "2026-07-31T06:34:48.644Z"
locale: en
meta:
description: "Niche score 59/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2025 Calendar — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **2025 calendar**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 13Conversion 55Competition 52Returns 96Price range 32Avg price 95Brand share 66Review moat 70Quality gap 48
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£28.92**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.3M**
£1.3M/yr · 991K searches
**Review moat**
**Good****717.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.81–£268.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, 2025 calendar is a £1.3M/yr Amazon United Kingdom market (991K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2025 calendar market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **£1.2M–£1.4M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **43.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**65%**
Top 20: 97%
**Top-5 click share**
**54%**
Top 20: 89%
**Open market**
**30%**
- Milula Studios18% - UNITURE14% - Qupuce14% - SWEETZER & ORANGE13% - HLDI7% - Thboxes5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.
800K600KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/2025-calendar/trend)
## **Top 2025 calendar search terms**
- **calendar**314K/yr-22.5%3.7% conv. - **wall calendar**67K/yr-14.0%3.0% conv. - **calendars & personal organisers**82K/yr-11.1%0.3% conv. - **calender**53K/yr-21.1%5.1% conv. - **calander**25K/yr-13.2%5.9% conv. - **calendars**83K/yr-56.3%2.1% conv. - **monthly calendar**12K/yr+18.0%2.5% conv. - **wall calendars**34K/yr-40.5%1.6% conv. - **wall calender**7K/yr-20.3%5.0% conv. - **calendar planner**8K/yr-17.1%1.4% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/2025-calendar/search-terms)
## **Top 2025 calendar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£66K10%£133K15%£199K20%£265K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month**Milula Studios**£5.35**4.5★472 rev](https://www.amazon.co.uk/dp/B0DP7HD7FX) [2**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**4.6★848 rev](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [3**Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling**Qupuce**£4.93**4.4★956 rev](https://www.amazon.co.uk/dp/B0FQK21X2F) [4**A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser**HLDI**£2.81**4.0★130 rev](https://www.amazon.co.uk/dp/B0G312K4VV) [5**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**4.7★813 rev](https://www.amazon.co.uk/dp/B0GC647FZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026 Wall Calendar A4 Month to view A4 Red and black 2026 Wall PLanner Calendar Monthly Office School**CUCHI MUCHI**£2.91**107 rev1w ago](https://www.amazon.co.uk/dp/B0FN43W7TP) [**Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling**Qupuce**£5.10**956 rev2mo ago](https://www.amazon.co.uk/dp/B0H25J4M2P) [**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**848 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm**Rwuptg**£5.45**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GFX49WTZ) [**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**813 rev7mo ago](https://www.amazon.co.uk/dp/B0GC647FZB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling**Qupuce**£5.10**4.4★**▲ 210%**](https://www.amazon.co.uk/dp/B0H25J4M2P) [**Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning**UNITURE**£5.68**4.6★**▲ 208%**](https://www.amazon.co.uk/dp/B0GZ7ZMDFT) [**Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm**Rwuptg**£5.45**4.1★**▲ 197%**](https://www.amazon.co.uk/dp/B0GFX49WTZ) [**Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm**Thboxes**£8.43**4.7★**▲ 165%**](https://www.amazon.co.uk/dp/B0GC647FZB) [**A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser**HLDI**£2.81**4.0★**▲ 134%**](https://www.amazon.co.uk/dp/B0G312K4VV)
**~~View all trending →~~**
## **What buyers say about 2025 calendar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent for my product just what I needed”*
**Advertised Vs Actual Product**12%
*“Exactly as shown”*
**Size-Overall**9%
*“big enough for what I need it for”*
**Value For Money**9%
*“Good price”*
**Document Organizing/Classification**8%
*“Simple, Functional and Perfect for Keeping Us Organised”*
**Ease Of Use**8%
*“Easy to use”*
**Writing Experience**7%
*“Room to write”*
**Paper Quality**5%
*“The paper quality is good”*
**Magnetic Strength/Adsorption**5%
*“Good strong magnetic hold”*
**Design-Overall**3%
*“nice design”*
### **What buyers complain about **
**Size-Overall**14%
*“a lot of people aren't happy with the size”*
**Value For Money**13%
*“quite expensive considering we are five months into the year”*
**Quality-Overall**12%
*“Rubbish quality”*
**Paper Quality**9%
*“Thin flimsy paper”*
**Durability**8%
*“Fell apart”*
**Connectivity-Overall**3%
*“The Issue: Persistent Network Unstable error”*
**Advertised Vs Actual Product**3%
*“Contains Sloppy Ads”*
**Print Quality**3%
*“pages printed poorly”*
**Software/Application**3%
*“Always has app issues”*
**Adhesion/Stickiness**2%
*“When u move the page for another month the rest come of as is not glued properly”*
### **Top return reasons **
**Size-Overall**48%
**Functionality-Overall**8%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Connectivity-Overall**3%
**Value For Money**3%
**Compatibility-Overall**3%
**Paper Quality**3%
**Magnetic Strength/Adsorption**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is 2025 calendar profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 30 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the 2025 calendar niche?**
- 23 brands and 35 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in 2025 calendar?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
- **When does demand for 2025 calendar peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 21.6× the quietest.
- **What does it cost to enter the 2025 calendar niche?**
- Listings span £2.81–£268.14; the average listing price is £28.92 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.
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