---
title: "2024 Planner — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/2024-planner"
last_updated: "2026-07-31T11:33:19.769Z"
locale: en
meta:
description: "Niche score 57/100 · £12K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £12K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2024 Planner — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **2024 planner**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 3Growth 92Conversion 10Competition 85Returns 96Price range 29Avg price 23Brand share 89Review moat 74Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+102.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****555.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.07–£20.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.44**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£12K**
£12K/yr · 187K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, 2024 planner is a £12K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2024 planner market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£51K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **93%**
- **Out of stock**
- **54.8%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**46%**
Top 20: 87%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**49%**
- Rileys & Co12% - RETTACY11% - Artfan9% - EPB9% - Moseem5% - Thboxes5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +102.0% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/2024-planner/trend)
## **Top 2024 planner search terms**
- **teacher diary**14K/yr+321.6%0.9% conv. - **student planner**26K/yr+62.5%0.4% conv. - **school planner**19K/yr+85.9%0.6% conv. - **18 month diary**8K/yr+153.6%0.4% conv. - **teacher diary 2025-2026**10K/yr-25.9%0.5% conv. - **agenda 2025-2026**9K/yr-50.3%0.0% conv. - **school planner 2025-2026**11K/yr-11.5%0.0% conv. - **school diary 2025-2026 week view**7K/yr-14.3%1.5% conv. - **25/26 planner**5K/yr+5.3%0.0% conv. - **a5 academic diary 2025-2026 week to view**10K/yr-56.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/2024-planner/search-terms)
## **Top 2024 planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3596%£7199%£1K12%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RETTACY Academic Diary 2026-2027 A5 Weekly Planner Teacher Planner Pink**RETTACY**£7.91**4.3★87 rev](https://www.amazon.co.uk/dp/B0F4RHYRRD) [2**Rileys 2026-2027 Typographic Academic Planner 20x15cm (Pink)**Rileys & Co**£6.12**4.4★3,347 rev](https://www.amazon.co.uk/dp/B0FSJTVW9W) [3**Weekly Planner Notebook A5 Undated To Do List Notebook Diary 52 Weeks**Moseem**£4.02**4.6★668 rev](https://www.amazon.co.uk/dp/B0BFRKJNCL) [4**Undated Weekly Planner Notebook A5 52 Pages Spiral Bound Pink**Thboxes**£5.77**4.4★1,024 rev](https://www.amazon.co.uk/dp/B0BRC7R69Y) [5**Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm**FULLVINTAGE**£10.92**4.7★99 rev](https://www.amazon.co.uk/dp/B0GG93TPNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Teacher Planner 2026-2027 August 2026 - July 2027 Academic Diary Teachers Lesson Planner Book with Stickers 8.5 x 11 Wirebound Laminated Tabs Pocket - Easily Organize Class Schedule - Floral**Sailingvan**£12.44**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLZQYZP) [**Lonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)**Lonely Oak**£7.74**412 rev4mo ago](https://www.amazon.co.uk/dp/B0GS4Y3JBM) [**Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm**FULLVINTAGE**£10.92**99 rev6mo ago](https://www.amazon.co.uk/dp/B0GG93TPNF) [**IN-LUXPRO Academic Diary 2026-2027: A5 Week to View (21.9x16.2 cm) 18 Months(Jul26 - Dec27) Weekly & Monthly Planner with Month Tabs & Inner Pocket Expenses/Note Pages PU Leather Dusty Blue**IN-LUXPRO**£13.76**77 rev7mo ago](https://www.amazon.co.uk/dp/B0G5DBDF76) [**Educational Planning Books The Primary School Diary 2026-2027 A4 Academic Week-to-View Teachers Planner Dated August-July for Primary & Early Years Teachers - Hardback (PSD1-O)**EPB**£11.53**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FXMFN56F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rileys 2026-2027 Deco Academic Planner 20x15cm (Pink)**Rileys & Co**£5.93**4.4★**▲ 273%**](https://www.amazon.co.uk/dp/B0FSJQYM4Q) [**Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm**FULLVINTAGE**£10.92**4.7★**▲ 271%**](https://www.amazon.co.uk/dp/B0GG93TPNF) [**Rileys 2026-2027 Typographic Academic Planner 20x15cm (Pink)**Rileys & Co**£6.12**4.4★**▲ 270%**](https://www.amazon.co.uk/dp/B0FSJTVW9W) [**BEZEND Pocket Diary 2026-2027 Week to View (Jul 26-Dec 27) A6 15.5 x 9 cm**BEZEND**£7.84**4.8★**▲ 270%**](https://www.amazon.co.uk/dp/B0FRRW88Q8) [**Educational Planning Books The Primary School Diary 2026-2027 A4 Academic Week-to-View Teachers Planner Dated August-July for Primary & Early Years Teachers - Hardback (PSD1-O)**EPB**£11.53**5.0★**▲ 268%**](https://www.amazon.co.uk/dp/B0FXMFN56F)
**~~View all trending →~~**
## **What buyers say about 2024 planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**20%
*“Great to keep you organised”*
**Quality-Overall**14%
*“The diary is brilliant quality wise”*
**Advertised Vs Actual Product**11%
*“Just what I needed”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**7%
*“Good value”*
**Design-Overall**7%
*“The design is straightforward and practical”*
**Paper Quality**6%
*“the paper itself is really nice”*
**Size-Overall**3%
*“Fabulous size”*
**Color**3%
*“Its a nice colour”*
**Durability**2%
*“Sturdy and durable”*
### **What buyers complain about **
**Quality-Overall**12%
*“Cheap”*
**Paper Quality**10%
*“Thin paper and poor quality feel”*
**Value For Money**10%
*“Seems expensive for what you get”*
**Document Organizing/Classification**10%
*“Too big & flimsy for Daily planner”*
**Design-Overall**7%
*“As these arent cheap I deducted two stars for this as it really is annoying and badly planned”*
**Size-Overall**6%
*“full inches - not much good for me in the UK”*
**Strength**6%
*“A bit flimsy”*
**Advertised Vs Actual Product**5%
*“Non impressed as it states its a 2026-2027 diary”*
**Office Usability**2%
*“not suitable for work or studying”*
**Smudge Resistance**2%
*“There is a lot of bleed through”*
### **Top return reasons **
**Size-Overall**33%
**Quality-Overall**14%
**Advertised Vs Actual Product**12%
**Paper Quality**5%
**Strength**5%
**Functionality-Overall**3%
**Value For Money**3%
**Color**3%
**Thin**3%
**Design-Overall**2%
## **Common questions**
- **Is 2024 planner profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 61 tracked products. 8 of 30 products launched in the last 360 days are still selling. 90-day search growth is +102.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the 2024 planner niche?**
- 39 brands and 66 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in 2024 planner?**
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Value For Money. The return rate is 0.7%.
- **When does demand for 2024 planner peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the 2024 planner niche?**
- Listings span £2.07–£20.37; the average listing price is £8.44 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.
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