---
title: "Reviews — 2023 diary - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/2023-diary/reviews"
last_updated: "2026-07-31T13:26:32.649Z"
locale: en
meta:
  description: "Niche score 46/100 · £161K/yr market · 834K searches/yr · £6.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £161K/yr market · 834K searches/yr · £6.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — 2023 diary - Flapen"
---

# **2023 diary**

**Skip it**

Prices mostly outside the sweet spot ($3.28–$11.52) — this niche doesn't clear our bar today.

Market size 34Growth 20Conversion 38Competition 70Returns 98Price range 0Avg price 18Brand share 60Review moat 71Quality gap 35

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****663.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£161K**

£161K/yr · 834K searches

**Growth**

**Bad****-10.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.34**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.28–£11.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100