---
title: "Search terms — 17th birthday card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/17th-birthday-card/search-terms"
last_updated: "2026-07-31T09:02:04.675Z"
locale: en
meta:
  description: "Niche score 53/100 · £44K/yr market · 104K searches/yr. Prices mostly outside the sweet spot ($2.55–$13.84) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £44K/yr market · 104K searches/yr. Prices mostly outside the sweet spot ($2.55–$13.84) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 17th birthday card - Flapen"
---

# **17th birthday card**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.55–$13.84) keeps it on the watch list.

Market size 11Growth 24Conversion 92Competition 82Returns 99Price range 0Avg price 11Brand share 91Review moat 88Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****249.16**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£44K**

£44K/yr · 104K searches

**Avg price**

**Bad****£3.78**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.55–£13.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")