---
title: "16th Birthday Card — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/16th-birthday-card"
last_updated: "2026-07-31T07:23:36.563Z"
locale: en
meta:
description: "Niche score 54/100 · £87K/yr market · 226K searches/yr. Prices mostly outside the sweet spot ($2.53–$13.47) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £87K/yr market · 226K searches/yr. Prices mostly outside the sweet spot ($2.53–$13.47) keeps it on the watch list. Data updated Jul 2026."
"og:title": "16th Birthday Card — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **16th birthday card**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$13.47) keeps it on the watch list.
Market size 22Growth 23Conversion 84Competition 85Returns 99Price range 0Avg price 12Brand share 95Review moat 86Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****270.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£87K**
£87K/yr · 226K searches
**Avg price**
**Bad****£4.19**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.53–£13.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, 16th birthday card is a £87K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16th birthday card market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£84K–£105K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#2,255**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **78%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**38%**
Top 20: 84%
**Top-5 click share**
**30%**
Top 20: 67%
**Open market**
**57%**
- Stuff413% - Maise & Rose9% - Piccadilly Greetings7% - HOMANGA5% - LimaLima5% - Gosknor5%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -4.9% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/16th-birthday-card/trend)
## **Top 16th birthday card search terms**
- **16th birthday card**95K/yr-7.3%6.3% conv. - **16th birthday card boy**25K/yr-8.1%6.7% conv. - **16th birthday card girl**24K/yr+5.1%7.1% conv. - **16 birthday card**25K/yr-4.2%6.8% conv. - **niece 16th birthday card**10K/yr-5.0%6.1% conv. - **16 birthday card boy**8K/yr+2.1%6.4% conv. - **birthday card 16 year old girl**6K/yr+6.9%9.7% conv. - **happy 16th birthday card**6K/yr+10.9%7.3% conv. - **16 birthday card girl**6K/yr-1.1%7.5% conv. - **16th birthday cards**6K/yr-2.6%4.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/16th-birthday-card/search-terms)
## **Top 16th birthday card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maise & Rose 16th Birthday Card For Girl Sweet 16 Birthday Balloon Card 193**Maise & Rose**£4.03**4.6★73 rev](https://www.amazon.co.uk/dp/B0DPB8F1DQ) [2**16th Birthday Cards for Girls Pink Glitter Balloons**Stuff4**£3.37**4.6★314 rev](https://www.amazon.co.uk/dp/B0FV3GRWCD) [3**LimaLima 16th Birthday Card For Boys Funny Its A Big One Gift Perfect For Son Grandson Brother & Nephew**LimaLima**£3.25**4.9★38 rev](https://www.amazon.co.uk/dp/B0FXMYMLZP) [4**Happy 16th Birthday Pop-Up Card Shiny 3D Pop up with Envelope & Greeting Creative Boxed Birthday Sweet Cards Best 16 Year Old Girl Daughter Granddaughter Gift Decoration from Mom Dad**Gosknor**£5.13**4.6★541 rev](https://www.amazon.co.uk/dp/B0DYJNPBL7) [5**HOMANGA 16th Birthday Card 2010 Birthday Gifts with 16 Badge for Boys Son**HOMANGA**£4.07**4.7★957 rev](https://www.amazon.co.uk/dp/B0FN7619SN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**16th Birthday Card for Boys & Girls 3D Pop Up Birthday Greeting Card Black & Gold 16 Years Old Birthday Decorations & Gifts for Him or Her Ideal for Son Daughter Sister and Special Cousin**OLOSONG**£6.09**75 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ376Z2X) [**16th Birthday Card Gift for Boys and Girls Graffiti Style Design Happy 16 Years Old Birthday Greeting Card with Vibrant Yellow Envelope - Size 14cm**Felbridge Studio**£3.08**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GLJ19XFV) [**Zuimei 16th Birthday Gifts for Girls Socks with Keyring and Present Bag**Zuimei**£4.95**70 rev5mo ago](https://www.amazon.co.uk/dp/B0GL7T68QF) [**16th Birthday Cards for Girls Fantastically Fabulous**Stuff4**£3.29**23 rev7mo ago](https://www.amazon.co.uk/dp/B0G5PVZH5B) [**Awrmoo 16th Birthday Cards for Girl Daughter 3D Pop Up 16th Birthday Card Gifts for Granddaughter Niece Back In 2010 Rose Gold 16 Year Old Birthday Decorations Ideas for Friends Sister Bestie Her**Awrmoo**£7.83**466 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RMG7TC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zuimei 16th Birthday Gifts for Girls Socks with Keyring and Present Bag**Zuimei**£4.95**4.5★**▲ 313%**](https://www.amazon.co.uk/dp/B0GL7T68QF) [**16th Birthday Card for Boys & Girls 3D Pop Up Birthday Greeting Card Black & Gold 16 Years Old Birthday Decorations & Gifts for Him or Her Ideal for Son Daughter Sister and Special Cousin**OLOSONG**£6.09**4.6★**▲ 260%**](https://www.amazon.co.uk/dp/B0GQ376Z2X) [**16th Birthday Cards for Girls Fantastically Fabulous**Stuff4**£3.29**4.7★**▲ 184%**](https://www.amazon.co.uk/dp/B0G5PVZH5B) [**16th Birthday Card - Back in 2010 In This Year Card Greeting Card for Boys and Girls Birthday Cards for Girls Birthday Cards for Boys 16th Anniversary Card A5**Gift Monster**£4.13**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0CJN8YPRZ) [**Awrmoo 16th Birthday Cards for Girl Daughter 3D Pop Up 16th Birthday Card Gifts for Granddaughter Niece Back In 2010 Rose Gold 16 Year Old Birthday Decorations Ideas for Friends Sister Bestie Her**Awrmoo**£7.83**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B0G4RMG7TC)
**~~View all trending →~~**
## **What buyers say about 16th birthday card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**44%
*“Lovely card good quality”*
**Value For Money**14%
*“Worth the money”*
**Advertised Vs Actual Product**12%
*“Looks just like the picture”*
**Design-Overall**9%
*“Great design”*
**Size-Overall**5%
*“Good size”*
**Fun/Entertainment Experience**5%
*“Fun card”*
**Color**3%
*“the colours are clear”*
**Gifting Purpose**2%
*“A lovely, well-made gift that was lived by my daughter”*
**Ease Of Use**2%
*“Lovely card - simple”*
**Assembly/Installation**1%
*“Easy to construct”*
### **What buyers complain about **
**Size-Overall**29%
*“I thought it was larger”*
**Quality-Overall**17%
*“It just looks cheap and boring”*
**Advertised Vs Actual Product**17%
*“Very misleading description”*
**Color**8%
*“I didn't want beige/brown writing”*
**Writing Experience**8%
*“on pulling up to write on it”*
**Value For Money**8%
*“not worth the money charged”*
**Wrinkles**4%
*“creased when it arrived”*
### **Top return reasons **
**Size-Overall**40%
**Quality-Overall**28%
**Defective Material/Parts**15%
**Gifting Purpose**5%
**Compatibility-Overall**5%
**Image/Picture Clarity**5%
**Brightness/Shine/Glow**3%
## **Common questions**
- **Is 16th birthday card profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 63 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the 16th birthday card niche?**
- 42 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in 16th birthday card?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for 16th birthday card peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 16th birthday card niche?**
- Listings span £2.53–£13.47; the average listing price is £4.19 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.
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