---
title: "Products — yoga mat - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/yoga-mat/products"
last_updated: "2026-07-31T10:50:20.797Z"
locale: en
meta:
  description: "Niche score 63/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — yoga mat - Flapen"
---

# **yoga mat**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 93Growth 19Conversion 41Competition 77Returns 99Price range 86Avg price 66Brand share 69Review moat 29Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.9M**

£1.9M/yr · 4.1M searches

**Price range**

**Great****£4.01–£97.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.91**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,617.09**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")