---
title: "Yoga Mat — £1.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/yoga-mat"
last_updated: "2026-07-31T07:24:12.117Z"
locale: en
meta:
description: "Niche score 63/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yoga Mat — £1.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **yoga mat**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 93Growth 19Conversion 41Competition 77Returns 99Price range 86Avg price 66Brand share 69Review moat 29Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.9M**
£1.9M/yr · 4.1M searches
**Price range**
**Great****£4.01–£97.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£13.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,617.09**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, yoga mat is a £1.9M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yoga mat market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£2.1M–£2.8M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**31%**
- KAYMAN14% - Yogii14% - OZE SPORTS13% - Bionix Professional Support12% - Xn8 Sports10% - PROIRON5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/yoga-mat/trend)
## **Top yoga mat search terms**
- **yoga mat**2.0M/yr-10.4%2.6% conv. - **exercise mat**385K/yr-9.2%3.4% conv. - **pilates mat**295K/yr-27.2%2.0% conv. - **yoga mats for women**387K/yr-38.1%2.4% conv. - **gym mat**224K/yr-11.3%2.5% conv. - **yoga mat thick**111K/yr+31.9%2.2% conv. - **workout mat**105K/yr-8.9%4.1% conv. - **yoga mats**117K/yr-10.3%1.1% conv. - **thick yoga mat**106K/yr-5.9%1.6% conv. - **gym mats for home**100K/yr-7.4%2.7% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/yoga-mat/search-terms)
## **Top yoga mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£56K6%£113K9%£169K12%£226K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bionix Exercise Yoga Mat with Carry Handle Strap - Extra Thick NBR Yoga Mats for Women and Men - 180cm x 60cm Durable Non Slip Mat - Gym Mats for Home Camping Pilates and Workout**Bionix Professional Support**£9.98**4.6★4,912 rev](https://www.amazon.co.uk/dp/B07656SJ41) [2**OZE SPORTS Yoga Mat NBR Foam Extra Thick Non-Slip High Density Large for Pilates Gymnastics HiiT and Fitness with Carry Strap (Black)**OZE SPORTS**£9.57**4.5★6,577 rev](https://www.amazon.co.uk/dp/B0BMGCKQT4) [3**KAYMAN Exercise Yoga Mat Non Slip - Black 183 x 60 cm Best Training & Workout Mats for Yoga Pilates Gymnastics Stretching & Meditation Eco Friendly Exercise Mat for Home with Carrying Straps**KAYMAN**£8.27**4.4★4,042 rev](https://www.amazon.co.uk/dp/B0BRQQVRJW) [4**Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Black/Orange) for Men & Women**Yogii**£15.77**4.4★3,385 rev](https://www.amazon.co.uk/dp/B0B9YR9HP4) [5**Xn8 Sports Yoga mat 10mm & 15mm Thick NBR Exercise Mat - Non-Tearable Pilates Mat with Extra Carry Strap - Yoga Mats for Women Men for Aerobics Lunges Planks Indoor & Outdoor 61Lx20Wx1.5 & 1Th**Xn8 Sports**£9.70**4.5★7,533 rev](https://www.amazon.co.uk/dp/B0CTHQTDQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lockie Fitness Yoga Mat 8 mm Thick Non Slip Exercise Mat for Women and Men TPE Foam Pilates Mat Gym Mat for Home Workout Yoga Pilates Exercise & Gymnastics 180 x 60 cm (Pink)**Lockiefitness**£7.13**57 rev3mo ago](https://www.amazon.co.uk/dp/B0GY96VB6S) [**Yoga Mat Unisex Non-Slip Thick Foam Exercise Mat 10mm with Carry Strap Lightweight Home Gym Equipment for Yoga Pilates Stretching (Blue)**RAVIAN**£6.24**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GVTCQ4JG) [**Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides for Men & Women**Yogii**£15.88**3,385 rev9mo ago](https://www.amazon.co.uk/dp/B0FY2ZTFK7) [**OUTDOUSE Yoga Mat with Alignment Lines TPE 6mm Sports Exercise Mat Non-Slip for Gymnastics Pilates Home Travel Gymnastics Mat with Storage Straps Yoga Mats for Women and Men 183x61x0.8cm**OUTDOUSE**£15.92**1,564 rev11mo ago](https://www.amazon.co.uk/dp/B0FPCS8NJR) [**Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Nude/Old Rose) for Men & Women**Yogii**£15.63**3,385 rev1y ago](https://www.amazon.co.uk/dp/B0F54Q7RVS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lockie Fitness Yoga Mat 8 mm Thick Non Slip Exercise Mat for Women and Men TPE Foam Pilates Mat Gym Mat for Home Workout Yoga Pilates Exercise & Gymnastics 180 x 60 cm (Pink)**Lockiefitness**£7.13**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B0GY96VB6S) [**Yoga Mat Unisex Non-Slip Thick Foam Exercise Mat 10mm with Carry Strap Lightweight Home Gym Equipment for Yoga Pilates Stretching (Blue)**RAVIAN**£6.24**4.5★**▲ 103%**](https://www.amazon.co.uk/dp/B0GVTCQ4JG) [**Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides for Men & Women**Yogii**£15.88**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0FY2ZTFK7) [**PROIRON Yoga Mat with Alignment Exercise Fitness Foam mat Extra Thick Non-Slip Large High Density ideal for HiiT Pilates Mats Fitness & Workout with Free Carry Bag 173 x 61 x 0.4 cm - Purple**PROIRON**£7.62**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B0CRH5L8SB) [**Xn8 Sports Yoga mat 10mm & 15mm Thick NBR Exercise Mat - Non-Tearable Pilates Mat with Extra Carry Strap - Yoga Mats for Women Men for Aerobics Lunges Planks Indoor & Outdoor 61Lx20Wx1.5 & 1Th**Xn8 Sports**£9.66**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B0CTHSRZPG)
**~~View all trending →~~**
## **What buyers say about yoga mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality”*
**Comfort-Overall**11%
*“It is comfortable”*
**Value For Money**10%
*“Good value for money”*
**Thickness**9%
*“Good thickness”*
**Exercise/Sports Suitability**6%
*“Excellent exercise mat”*
**Grip**4%
*“Its non slip”*
**Cushion**4%
*“Good cushioning”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Color**4%
*“Nice colour”*
**Size-Overall**3%
*“Decent size”*
### **What buyers complain about **
**Grip**19%
*“This mat doesnt have a proper grip with the floor”*
**Strap/String Quality**10%
*“The carry strap is not stellar”*
**Thickness**7%
*“Its thick”*
**Quality-Overall**7%
*“It feels cheap”*
**Smell**5%
*“VERY strong rubber smell”*
**Durability**4%
*“tears in the first handful of uses”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Balance/Stability**2%
*“Not stable when you use it, it wobbles”*
**Exercise/Sports Suitability**2%
*“Not good for yoga”*
**Stretchability/Expandability/Elasticity**2%
*“this Mat just keeps on stretching”*
### **Top return reasons **
**Quality-Overall**12%
**Grip**11%
**Size-Overall**9%
**Color**9%
**Thickness**8%
**Strap/String Quality**7%
**Thin**6%
**Advertised Vs Actual Product**6%
**Material Quality**3%
**Smell**3%
## **Common questions**
- **Is yoga mat profitable to sell on Amazon United Kingdom?**
- The niche generates £1.9M/yr across 53 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the yoga mat niche?**
- 24 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in yoga mat?**
- Top complaints mined from reviews: Grip, Strap/String Quality, Thickness. The return rate is 0.1%.
- **When does demand for yoga mat peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the yoga mat niche?**
- Listings span £4.01–£97.99; the average listing price is £13.91 (sweet spot $15–$100). The average incumbent carries 3,617 reviews — the moat a new listing must climb.
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