---
title: "Search terms — yoga block - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/yoga-block/search-terms"
last_updated: "2026-07-31T16:31:28.880Z"
locale: en
meta:
  description: "Niche score 45/100 · £450K/yr market · 806K searches/yr · £8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £450K/yr market · 806K searches/yr · £8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — yoga block - Flapen"
---

# **yoga block**

**Skip it**

Prices mostly outside the sweet spot ($6.56–$13.51) — this niche doesn't clear our bar today.

Market size 58Growth 25Conversion 71Competition 37Returns 97Price range 0Avg price 24Brand share 38Review moat 51Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£450K**

£450K/yr · 806K searches

**Review moat**

**Good****1,452.41**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.51**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£6.56–£13.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100