---
title: "Yoga Block — £450K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/yoga-block"
last_updated: "2026-07-31T12:44:26.754Z"
locale: en
meta:
description: "Niche score 45/100 · £450K/yr market · 806K searches/yr · £8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £450K/yr market · 806K searches/yr · £8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yoga Block — £450K/yr Amazon UK Niche (2026) - Flapen"
---
# **yoga block**
**Skip it**
Prices mostly outside the sweet spot ($6.56–$13.51) — this niche doesn't clear our bar today.
Market size 58Growth 25Conversion 71Competition 37Returns 97Price range 0Avg price 24Brand share 38Review moat 51Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£450K**
£450K/yr · 806K searches
**Review moat**
**Good****1,452.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£6.56–£13.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yoga block is a £450K/yr Amazon United Kingdom market (806K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yoga block market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£340K–£426K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**10%**
- EXERZ36% - Yoga-Mad16% - BURAKH12% - Zorbun9% - Amazon Basics9% - MUKZ8% - Open — no brand owns it (2 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/yoga-block/trend)
## **Top yoga block search terms**
- **yoga block**399K/yr+5.5%2.9% conv. - **yoga blocks**132K/yr-10.7%2.7% conv. - **yoga blocks set of 2**54K/yr+4.7%3.6% conv. - **pilates block**45K/yr-8.2%2.2% conv. - **foam blocks**48K/yr-11.6%0.3% conv. - **foam block**26K/yr-18.7%0.5% conv. - **yoga brick**14K/yr+20.8%2.2% conv. - **pilates blocks**12K/yr-25.1%1.9% conv. - **rubber block**11K/yr-3.7%0.2% conv. - **exercise block**8K/yr+18.6%1.8% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/yoga-block/search-terms)
## **Top yoga block products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£45K20%£90K30%£135K40%£180K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black**EXERZ**£7.54**4.6★4,162 rev](https://www.amazon.co.uk/dp/B079B5CPQV) [2**Yoga-Mad EVA Yoga Block | Non Slip Foam Block for Yoga Pilates Stretching & Home Workouts Providing Support & Stability | 30cm x 20cm x 5cm**Yoga-Mad**£6.91**4.7★1,872 rev](https://www.amazon.co.uk/dp/B09DPSDBF1) [3**Amazon Basics Natural Cork Yoga Block 23 x 15 x 8 cm Set of 2**Amazon Basics**£12.97**4.5★196 rev](https://www.amazon.co.uk/dp/B0DSJBGDTV) [4**Mukz Combo of 2 Premium Yoga Blocks With Strap - Anti-Slip Moisture Resistant High-Density EVA Foam for Enhanced Stability & Support in Yoga Pilates & Stretching Exercises**MUKZ**£11.45**4.7★48 rev](https://www.amazon.co.uk/dp/B0DFWQTSS8) [5**Yoga Block Set of 2 - High Density EVA Foam Blocks - Light Grey Anti-Slip Yoga Brick with eBook - Perfect for Pilates Exercise & Meditation**Zorbun**£8.94**4.6★185 rev](https://www.amazon.co.uk/dp/B0D6PYH2ZN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Yoga Blocks Non-Slip EVA Foam Bricks for Pilates Fitness & Yoga Practice | High Density Lightweight Gym Blocks for Stretching Balance Flexibility & Support (pair of purple 23 x 15 x 7.5 cm)**DUAS**£7.14**35 rev5mo ago](https://www.amazon.co.uk/dp/B0FT1CP2ZX) [**2 Pack Yoga Blocks Non-Slip EVA Foam Bricks for Pilates Fitness & Yoga Practice | High Density Lightweight Gym Blocks for Stretching Balance Flexibility & Support (pair of blue 23 x 15 x 7.5 cm)**DUAS**£7.27**35 rev5mo ago](https://www.amazon.co.uk/dp/B0FT1B8F5D) [**2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of Pink 23 x 15 x 7.5 cm)**BURAKH**£6.59**68 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXCHJVX) [**2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of blue 23 x 15 x 7.5 cm)**BURAKH**£6.75**68 rev10mo ago](https://www.amazon.co.uk/dp/B0FT1C1M21) [**2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of black 23 x 15 x 7.5 cm)**BURAKH**£6.71**68 rev10mo ago](https://www.amazon.co.uk/dp/B0FT19M6C6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Turquoise**EXERZ**£7.61**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B09BFYC5V6) [**2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of black 23 x 15 x 7.5 cm)**BURAKH**£6.71**4.7★**▲ 62%**](https://www.amazon.co.uk/dp/B0FT19M6C6) [**Mukz Combo of 2 Premium Yoga Blocks With Strap - Anti-Slip Moisture Resistant High-Density EVA Foam for Enhanced Stability & Support in Yoga Pilates & Stretching Exercises**MUKZ**£11.45**4.7★**▲ 61%**](https://www.amazon.co.uk/dp/B0DFWQTSS8) [**Yoga-Mad EVA Yoga Block | Non Slip Foam Block for Yoga Pilates Stretching & Home Workouts Providing Support & Stability | 30cm x 20cm x 5cm**Yoga-Mad**£6.91**4.7★**▲ 51%**](https://www.amazon.co.uk/dp/B09DPSDBF1) [**Yoga-Mad EVA Yoga Block Set of 2 High Density Non Slip Block for Yoga Pilates and Home Workouts 30cm x 20cm x 5cm**Yoga-Mad**£10.20**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B09W5WDZBQ)
**~~View all trending →~~**
## **What buyers say about yoga block**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Brilliant quality”*
**Advertised Vs Actual Product**20%
*“Does the job”*
**Exercise/Sports Suitability**15%
*“Great blocks, using obviously for exercises and I am totally happy”*
**Value For Money**10%
*“Great investment”*
**Size-Overall**6%
*“Great size”*
**Color**5%
*“The colours are bright and vivid”*
**Durability**4%
*“Durable”*
**Ease Of Use**3%
*“easy to use”*
**Comfort-Overall**2%
*“Great value and comfortable to use”*
**Grip**2%
*“The anti-slip surface provides a good grip”*
### **What buyers complain about **
**Handle Quality**25%
*“handle was banging on wall so fixed to wall so didn't keep on damaging door handles”*
**Size-Overall**25%
*“Small”*
**Color**25%
*“Not mint green very bright green shade”*
**Quality-Overall**13%
*“just not very good”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**13%
**Color**9%
**Weight Heavy**8%
**Defective Material/Parts**5%
**Thickness**4%
**Hard Feel**3%
**Scratch Resistance**3%
**Soft Feel**2%
**Value For Money**2%
## **Common questions**
- **Is yoga block profitable to sell on Amazon United Kingdom?**
- The niche generates £450K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yoga block niche?**
- 8 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in yoga block?**
- Top complaints mined from reviews: Handle Quality, Size-Overall, Color. The return rate is 0.6%.
- **When does demand for yoga block peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the yoga block niche?**
- Listings span £6.56–£13.51; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.
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