---
title: "Search terms — weights - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/weights/search-terms"
last_updated: "2026-07-31T17:13:29.810Z"
locale: en
meta:
  description: "Niche score 51/100 · £4.3M/yr market · 8.5M searches/yr · £34.93 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £4.3M/yr market · 8.5M searches/yr · £34.93 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — weights - Flapen"
---

# **weights**

**Worth a look**

Shows a $4.3M/yr market, but weak search conversion (1.5%) keeps it on the watch list.

Market size 97Growth 26Conversion 18Competition 26Returns 97Price range 52Avg price 95Brand share 37Review moat 25Quality gap 48

**Market size**

**Incredible****£4.3M**

£4.3M/yr · 8.5M searches

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£34.93**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£8.54–£170.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,348.82**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale