---
title: "Trend — trophy - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/trophy/trend"
last_updated: "2026-07-31T09:45:18.626Z"
locale: en
meta:
  description: "Niche score 69/100 · £182K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £182K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — trophy - Flapen"
---

# **trophy**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 71Conversion 44Competition 90Returns 98Price range 55Avg price 38Brand share 85Review moat 93Quality gap 78

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****149.59**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+52.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£3.46–£28.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.62**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£182K**

£182K/yr · 484K searches